168%
Pepsi
Contextual screens at the point of decision drove a 168% in-store sales surge in seven days, with no discounts.
Read the caseResources
Everything worth knowing about digital out-of-home and programmatic DOOH, in one place. Search the whole library, follow a path from zero to a live campaign, or dig into a topic. Written with real per-play numbers, so a budget of any size buys the exposure it actually needs.
Start where you are
The five essentials, in order, from what it is to a live campaign.
Begin → PricingReal per-play prices, budgets and the cost of every format.
See pricing → AgenciesPlan and buy direct, with client-ready proof and no margin fee.
For agencies → GlossaryPlain-language answers to every term a DOOH buyer meets.
Open glossary →Start here
Digital out-of-home explained, from screens to programmatic buying.
Read → Guide · 19 minHow automated, per-play, hourly buying on live signals works.
Read → Guide · 16 minReal cost ranges by city and format, plus a per-play calculator.
Read → Playbook · 18 minPick screens, set hours, set a budget, add a creative, publish.
Read → Comparison · 21 minThe honest field guide, with a pick for each buyer type.
Read → DataData · 15 minThe per-play price index: 24 cities, medians $0.04 to $3.19.
Read →Learning paths
Zero to a first live campaign.
Plan and buy like a pro.
Prove the lift, tie it to sales.
One buy across many markets.
Browse by topic
9 guides · 1 term · 1 case
Explore → Topic7 guides · 6 terms
Explore → Topic6 guides · 8 terms · 15 cases
Explore → Topic9 guides · 3 terms · 1 case
Explore → Topic30 guides · 6 terms
Explore → Topic15 guides
Explore → Topic16 guides · 17 cases
Explore →The library
Digital out-of-home explained, from screens to programmatic buying.
Read → Guide · 15 minHow automated, per-play, hourly buying on live signals works.
Read → Guide · 9 minReal cost ranges by city and format, plus a per-play calculator.
Read → Playbook · 13 minPick screens, set hours, set a budget, add a creative, publish.
Read → Comparison · 16 minThe honest field guide, with a pick for each buyer type.
Read → Data · 10 minThe per-play price index: 24 cities, medians $0.04 to $3.19 a play.
Read → Data · 11 minPick one of 734 markets and a budget from $40, see estimated plays, screen time and cost per play.
Read → Glossary · 8 minCPM prices a thousand forecast impressions; per play prices one verified ad display, from $0.23. The...
Read → Data · 11 minWhat DOOH advertising costs in Europe in 2026: real per-play prices by city and format, from about $0.03 a...
Read → Data · 13 minSourced digital out-of-home statistics for 2026: market size, growth, programmatic share, pricing and...
Read → Data · 11 minPublished DOOH CPM benchmarks by named source, converted to a per-play basis.
Read → Comparison · 13 minHow out of home CPM stacks up against paid social, by named source.
Read → Case studyHow a small local business doubled sales with a per-play DOOH budget.
Read → Guide · 13 minHow much do you need to start a DOOH campaign? On Blindspot there is no minimum: urban plays start near...
Read → Comparison · 14 minDirect versus programmatic DOOH, and the deal types behind each buy.
Read → Glossary · 10 minA plain-language glossary of DOOH and programmatic advertising terms: what a play, proof of play...
Read → Glossary · 8 minOOH is all advertising in public space; DOOH is the digital subset. Going digital adds hourly buying...
Read → Glossary · 9 minWhat a private marketplace deal means in programmatic DOOH.
Read → Glossary · 8 minSSP vs DSP in programmatic DOOH: an SSP is where operators sell screens, a DSP is where buyers bid, and...
Read → Glossary · 8 minProgrammatic guaranteed DOOH is an automated deal where specific screens and a price are reserved up front...
Read → Case studyHow Adore Me's location-based Valentine's Day DOOH campaign delivered 18.7M+ impressions, $0.80 web visits...
Read → Guide · 11 minWhat the evidence says about billboard and DOOH effectiveness, and how to prove it.
Read → Case studyHow Bergenbier and Carrefour used football-triggered in-store DOOH, live game triggers, promo countdowns...
Read → Guide · 13 minBillboard advertising is measurable now. Blindspot D2C campaigns have measured $0.82 per store visit, $0.80...
Read → Case studyHow Bitdefender's first DOOH campaign geo-targeted Formula 1 cities, 18M+ impressions, 838 exposure hours...
Read → Case studyReal campaigns, real measured numbers. Sales lift, foot traffic, web traffic and brand buzz, every...
Read → Data · 12 minHow Geopath, Route and other named bodies measure who actually sees an out of home ad.
Read → Case studyHow HELL ENERGY used programmatic DOOH across Romania, a Megan Fox-led ICE COFFEE launch, the XIXO flavor...
Read → Playbook · 13 minHow to measure a DOOH campaign: set a control group, run verified plays, read foot-traffic and web lift...
Read → Case studyHow Calzedonia Group modernized Intimissimi and Falconeri's media buying, from static 24/7 OOH to...
Read → Case studyHow Intimissimi lifted U.S. store visits by 53.55% with data-driven DOOH, test-and-control measured, $0.82...
Read → Case studyHow Maharashtra Tourism ran premium DOOH across 20 cities and 15 countries with Blindspot: 4,067 screens...
Read → Glossary · 8 minWhat a mobile advertising ID is and how it relates to DOOH measurement.
Read → Case studyHow P&G used in-store DOOH to keep Pantene selling after a promotion ended, +140% sales volume vs. control...
Read → Case studyHow Pepsi drove a 168% in-store sales surge in seven days, no discounts, no bundles, just contextual...
Read → Glossary · 8 minHow many people see your DOOH campaign, and how often, defined plainly.
Read → Case studyHow a presidential campaign used mobile DOOH trucks to cut through political media clutter, startup-style...
Read → Case studyHow Rho used Blindspot DOOH to reach startup founders across NYC, street-level screens, hourly scheduling...
Read → Case studyHow Def Jam and Blindspot launched Rihanna's 'Lift Me Up' comeback on iconic US billboards in under 48...
Read → Case studyHow a cannabis-legalization headline became a viral Snoop Dogg billboard in Times Square, live in 48 hours...
Read → Case studyHow UiPath used programmatic DOOH across 7 cities to reach hybrid-era enterprise decision-makers, +104.46%...
Read → Glossary · 8 minA play is a single display of a DOOH ad on one screen. It is the unit Blindspot bills, priced per play from...
Read → Glossary · 8 minAn impression multiplier is the average viewers per play. It turns a screen's plays into estimated...
Read → Glossary · 8 minGeofencing in DOOH targets screens by a geographic zone: a radius, neighbourhood or catchment, so a message...
Read → Guide · 5 minWhat a play is, what proof of play records, how reach is compiled, what the method cannot tell you, and how to audit a delivery report without taking the vendor's word for...
Read → Glossary · 7 minProof of play is a verified, time-stamped, geo-tagged log that an ad actually ran on a screen. It is the...
Read → Glossary · 8 minShare of voice in DOOH is your brand's portion of a screen's ad rotation. Per-play buying on Blindspot puts...
Read → Guide · 10 minHow forced-perspective 3D billboards create the illusion of depth on a flat LED screen.
Read → Guide · 10 minWhat separates a billboard campaign that gets remembered from one that gets ignored.
Read → Playbook · 16 minHow to design a billboard or DOOH ad that works: one message, big type, high contrast, few words, and...
Read → Guide · 10 minWhat makes billboard creative land, plus creative uses for digital screens.
Read → Playbook · 12 minRotate creatives by daypart, weather and context so each play earns its cost.
Read → Glossary · 8 minHow DOOH creative changes itself in real time based on live conditions.
Read → Guide · 10 minWhy humor works on billboards, and how to pull it off on digital screens.
Read → Case studyA contextual, weather-triggered DOOH partnership with Uber Eats.
Read → Guide · 12 minOn Blindspot each billboard creative can carry a live rule that swaps it automatically: weather...
Read → Glossary · 8 minDayparting is buying specific hours of the day, not a flat all-day flight. On Blindspot, per-screen hourly...
Read → Glossary · 7 minMoment targeting reaches people at a specific moment: weather, event, time or place. On Blindspot, a...
Read → Comparison · 15 minSeven Adomni alternatives compared for 2026: self-serve DOOH platforms by buying model, coverage and CPM vs...
Read → Comparison · 14 minSeven AdQuick alternatives compared for 2026: self-serve DOOH platforms, programmatic SSPs and enterprise...
Read → Comparison · 17 minSeven Blip Billboards alternatives for 2026, from global per-play self-serve from $0.23 to US DIY networks...
Read → Comparison · 16 minSeven Vistar Media alternatives compared for 2026: programmatic SSPs, DSP seats and self-serve DOOH priced...
Read → Comparison · 14 minAdQuick vs Blindspot in 2026, compared honestly: pricing, minimums, coverage, hourly booking and...
Read → Comparison · 15 minBlip vs Blindspot, compared honestly for 2026: per-play pricing from $0.23, dayparting vs per-screen hourly...
Read → Comparison · 15 minBroadsign vs Blindspot, 2026: Broadsign is operator software (CMS and SSP); Blindspot is the buy-side...
Read → Guide · 7 minDOOH across 20 European cities: each market's rhythm, peak windows, flagship zones, and per-play pricing...
Read → Guide · 11 minHow to run digital billboards across Italy, city by city, priced per play.
Read → Guide · 14 minBook London digital billboards from $2/hour: top locations from Piccadilly to the Underground, timing...
Read → Guide · 5 min18 digital out-of-home questions answered with real figures: per-play costs, $500 budgets, hourly booking...
Read → Guide · 13 minThe named regulators and laws that govern billboard and DOOH advertising.
Read → Guide · 12 minA self-serve DOOH platform for the UK: book London and UK digital billboards by the hour, priced per play...
Read → Playbook · 12 minLaunch DOOH across 20+ European markets on one platform: one USD invoice, book by the hour, no local agency...
Read → Comparison · 14 minFliphound vs Blindspot in 2026, compared honestly: pricing, minimums, hourly booking, coverage and...
Read → Playbook · 13 minA seasonal DOOH playbook: timing, dayparting and budget for the holidays.
Read → Guide · 11 minBook a billboard by the hour. Blindspot schedules each screen on an hourly grid with its own...
Read → Playbook · 11 minThe self-serve way to book a digital billboard, step by step, from $40.
Read → Guide · 11 minA programmatic DOOH platform for agencies: 3M+ screens on one map, per-play pricing to show clients...
Read → Playbook · 12 minHow to run rush-hour billboard ads without an agency: pick commuter corridors, buy only the morning and...
Read → Guide · 12 minA self-serve billboard platform lets you browse screens on a map, see a per-play price, book online and...
Read → Guide · 30 minAirport DOOH with Blindspot: 3M+ screens in 50+ countries across all major global markets. Browse our...
Read → Guide · 12 minStandard billboard and digital screen dimensions, and the rules that govern digital content.
Read → Guide · 13 minBillboard spectaculars are the iconic DOOH screens like Times Square and Piccadilly. On Blindspot, book...
Read → Comparison · 12 minDigital versus static billboards: cost, flexibility and when each one wins.
Read → Guide · 14 minReach a captive audience during the 3-5 minute fuelling stop. Gas station DOOH: pump-topper, forecourt and...
Read → Guide · 14 minGym and fitness DOOH advertising reaches a health-focused, high-dwell audience in studios, locker rooms and...
Read → Guide · 11 minFrom ancient obelisks to programmatic screens: the timeline of outdoor advertising.
Read → Guide · 15 minMall and retail DOOH puts your ad in shopping-centre atriums, concourses and food courts, close to the buy...
Read → Guide · 11 minHow outdoor LED billboards work and how to advertise on them per play.
Read → Guide · 14 minStreet furniture DOOH puts your ad at eye level on bus shelters, kiosks and sidewalk pillars. Book each...
Read → Guide · 14 minTaxi-top and rideshare DOOH puts your message on moving screens through the busiest streets. Book by the...
Read → Guide · 13 minBook transit DOOH by the hour on Blindspot, rail platform, bus shelter and station screens priced per play...
Read → Guide · 11 minEvery billboard and DOOH format explained: static, digital, transit, mobile and more.
Read → Case studyA retail-media DOOH campaign anchoring an appliance brand at the point of sale.
Read → Guide · 15 minHow app and growth teams drive installs and signups with DOOH: QR codes, geofencing, per-play from $0.23...
Read → Guide · 11 minWhy B2B brands use out of home for a category moment, not direct response.
Read → Guide · 14 minHow e-commerce and D2C brands run DOOH as a measurable channel: screens that drive store visits and site...
Read → Guide · 15 minAdvertise an event with DOOH: build awareness before, surround the venue during, and extend reach after...
Read → Guide · 16 minWhy fintech brands use DOOH: trust and reach in financial districts, booked per play from $0.23 by the hour...
Read → Guide · 11 minHow healthcare providers and wellness brands use DOOH responsibly.
Read → Guide · 16 minHow campaigns run DOOH: target billboards by district and daypart, book per play from $0.23 by the hour...
Read → Guide · 15 minHow real estate marketers use DOOH: neighbourhood screens for listings and developments, booked per play...
Read → Guide · 14 minHow restaurants and QSR brands run DOOH: screens timed to meal windows near the venue, booked per play from...
Read → Guide · 13 minDoes out-of-home advertising work for SaaS and B2B software? How software brands reach buyers at...
Read → Guide · 12 minWhat startups need from DOOH: no minimums, no contracts, self-serve, per-play pricing from $0.23, and...
Read → Playbook · 12 minReaching fans around games and arenas with screens priced per play.
Read → Guide · 11 minWhat independent research says about the carbon footprint of out of home advertising.
Read → Guide · 9 minHow screens at or near the point of sale work as a retail media channel.
Read →Nothing matches that combination yet.
Glossary terms
What is a play Proof of play Impression multiplier Dayparting Moment targeting Share of voice CPM vs per play OOH vs DOOH Geofencing SSP vs DSP Programmatic guaranteed Full glossary →
Proof from advertisers
Contextual screens at the point of decision drove a 168% in-store sales surge in seven days, with no discounts.
Read the caseA data-driven programmatic DOOH flight lifted store visits 53%, measured against a holdout.
Read the caseA B2B DOOH campaign on the street produced a 104% lift in web traffic to the site.
Read the caseScreens delivered incremental web visits for about $0.80 each, verified against a control group.
Read the caseOne buy across 20 world cities reached 97M+ people and landed 87% over plan, 51 of 51 days live.
Read the caseSee the screens, the real per-play price and the peak hours, then book online. No sales call, live in 48 hours.