+104.46% web traffic.From the street, not the feed.

Find the buyer who left the office

UiPath, a global leader in enterprise automation, needed to reach decision-makers in a hybrid-work era, when office attendance changes week to week and the same three digital channels are saturated with every B2B vendor on earth.

The bet: those buyers still move through cities, commutes, airports, business districts, even when they skip the office. Meet them there.

Seven cities, two continents, one audience

The campaign ran across Toronto, New York, Boston, Paris, London, Berlin, and Frankfurt, concentrated in transit hubs and business zones where enterprise professionals actually pass, whatever their office schedule looks like that week.

Delivery was programmatic and optimization continuous, with device-level measurement connecting real-world exposure to what B2B actually cares about: visits to the site.

High visibility, zero ad-block

In the physical world there's no skip button and no banner blindness, a well-placed screen in a commute corridor gets the kind of dwell a feed never grants. The creative kept the automation message simple enough to land at walking speed.

Exposure was tracked passively across the flight, building the exposed cohort that the web numbers would later be measured against.

The sessions showed up

Connecting street exposure to site behavior:

A 2.2-day exposure-to-visit window is the detail B2B marketers should frame: outdoor didn't just build vague awareness; it produced traceable, near-term action.

B2B buyers leave the house

The hybrid era didn't make enterprise audiences unreachable; it made them unreachable through the usual channels. Programmatic DOOH in the right corridors put UiPath in front of them with measurement rigorous enough for a B2B dashboard.