Modernize fashion’s media model
As part of the Calzedonia Group, premium brands Intimissimi and Falconeri wanted to move beyond traditional, static media buying into a data-driven programmatic approach, greater precision, flexibility, and accountability for every impression served.
The point wasn't reaching more people. It was reaching the right people at the right moments, while cutting the waste baked into non-optimized, 24/7 screen rotations.
Quotable, self-contained, sourced, Blindspot case data, June 2026
- Calzedonia Group (Intimissimi · Falconeri) ran this campaign on Blindspot's self-serve DOOH platform.
- Measured outcomes, Waste cut: Non-optimized 24/7 screen time · Companion result: +53.55% store visits.
- Creative approach: Dynamic, omnichannel-synced.
- Booked the way every Blindspot campaign books: exact screens, exact hours, per-play pricing visible upfront, no minimums, the same model behind 30%+ savings vs traditional buys.
From rotations to reasons
The shift replaced fixed buys with programmatic delivery: screens selected for audience fit, schedules tuned to the hours when the right shoppers are actually present, and budgets that could move mid-flight instead of being locked at signature.
On top of that sat dynamic creative with omnichannel integration, outdoor messaging synced with what the brand was running everywhere else, so a shopper met one coherent campaign, not five disconnected ones.
The playbook, in practice
The clearest expression of the strategy is the U.S. store-visit campaign it powered: four markets, a 16-mile targeting radius around each store, mixed formats optimized by dwell zone, and exposed-vs-control measurement from day one.
Strategy and proof, in that order, the playbook came first, the +53.55% lift followed.
Accountability, by design
What the modernized model produced:
+0%
store-visit lift in the companion U.S. campaign
$0
cost per incremental store visit, measured vs. control
0 brands
Intimissimi and Falconeri, one shared playbook
0
budget left in non-optimized 3 a.m. rotations
The structural win is permanent: once measurement and optimization are built into the buying model, every future campaign inherits them.
Fashion meets data precision
Premium brands don't have to choose between image and accountability. By rebuilding the media model around programmatic delivery and built-in measurement, Calzedonia turned visibility into measurable growth, without dulling the brand to do it.
Every impression should have a reason.
The Calzedonia playbook, in one sentence
