DOOH advertising statistics for 2026, the figures worth citing.

The state of DOOH in 2026

A note on reading these numbers: research firms measure different things, so a "DOOH market" figure from Grand View Research and a "DOOH spend" figure from the World Out of Home Organisation will not match, and neither is wrong. When you quote a statistic, name the source and the year, which is what this page does throughout. Every external figure below names its publisher inline; the platform figures are labeled Blindspot platform data.

One idea underlies all of them: buying by the play removes the waste of guaranteed flights, so a small local budget and a worldwide one both convert into real, logged exposure rather than filler, a point the Maharashtra flight made when it delivered 87% more plays than planned with zero dark days.

Market size and growth

Global OOH spend was $54.2 billion in 2025, up about 15% year on year, and 5.1% of total global advertising, according to the World Out of Home Organisation's 2025 Global Expenditure survey. The same report forecasts $56.4 billion in 2026.

Global DOOH spend rose to about $25.5 billion in 2025, roughly 47% of all OOH revenue, and is forecast to reach about $28 billion in 2026, about 49% of OOH, poised to overtake static formats for the first time (World Out of Home Organisation).

The global DOOH market is valued at about $26.5 billion in 2026 and is projected to reach $39.1 billion by 2030, a 10.7% CAGR from 2025 to 2030, per Grand View Research, which pegged the 2024 base at $20.7 billion.

Fortune Business Insights sizes the market at $20.17 billion in 2025 and $22.51 billion in 2026, reaching $56.1 billion by 2034 at a 12.09% CAGR, a longer forecast on a slightly different base, which is why it differs from Grand View Research.

United States OOH revenue hit a record $9.46 billion in 2025, up 3.6% and a 19th straight quarter of growth, the OAAA reported. DOOH made up 36.3% of that total and grew 10.5% year on year, and transit was the fastest-growing segment at 9.2%.

DOOH's share of OOH varies sharply by region: APAC leads at 55.7% of OOH revenue, ahead of Europe at 41.3%, North America at 36.9%, Latin America at 27.7% and Africa at 18.0% (World Out of Home Organisation).

The through-line: OOH as a whole is growing while most legacy media shrink, and digital is doing the pulling. For where those dollars land per screen, see the per-play pricing index and the billboard cost guide.

Programmatic DOOH share

Programmatic DOOH means buying screen inventory through automated marketplaces and demand-side platforms rather than a direct insertion order. It is still a minority of DOOH spend, but it is the part growing fastest.

Programmatically traded DOOH reached about $2.1 billion globally in 2025, roughly 8.4% of total DOOH revenue, per the World Out of Home Organisation's dedicated programmatic study.

87% of brands and agencies increased their programmatic DOOH investment over the past 12 months, and 90% expect to invest more in the year ahead, according to Vistar Media's DOOH momentum report.

The programmatic DOOH platform market is growing at about a 19.8% CAGR, well ahead of the wider DOOH market, per Market.us, with Vistar Media, Broadsign and Hivestack among the leading platforms.

The appeal of programmatic is not the pipes, it is the control they bring: automated buying makes it practical to trigger creative on live conditions such as weather, live scores or a price move, and to schedule delivery tightly rather than renting a screen around the clock. Blindspot brings that same control to a direct, self-serve buy, with contextual triggers and hour-by-hour scheduling built in. See Blinky, the planner that builds a targeted plan from a one-line brief.

Pricing

The out-of-home industry prices on CPM, the cost per thousand impressions, so most published DOOH costs are CPM figures. Ranges are wide because a roadside panel in a small market and a Times Square spectacular are different products.

Programmatic DOOH via demand-side platforms typically costs $2 to $20 CPM, depending on audience and context, according to StackAdapt.

Common DOOH CPMs run about $2 to $7 in 2025 benchmarks published by Growth Channel, which undercuts connected TV while adding local reach.

In New York, DOOH ranges from about $5 CPM on open-exchange programmatic inventory to more than $75 CPM on Times Square spectaculars, per AdQuick, which also benchmarks standard digital billboard CPMs at $6 to $10 and marquee or programmatic placements at $15 to $25.

CPM is a modelled wholesale unit built for planners buying audience in bulk. Blindspot prices the same screens per play, the cost of one real appearance on one screen, shown before you book. A CPM can be derived from a per-play price and a screen's audience per play, but the unit you buy and pay for on Blindspot is the play. The platform figures below are per play, not CPM.

Performance and attribution

DOOH is often treated as a brand-awareness medium, but the measurement now shows it moving people to act, online and in store.

76% of consumers took an action after seeing a DOOH ad, and about two-thirds took at least one measured action such as a store visit, a purchase or an online search, per research from the OAAA and Nielsen.

Over half of consumers were prompted to act on a mobile device after seeing a DOOH ad, searching, visiting a website or opening a social app, in the same OAAA and Nielsen work.

73% of consumers view DOOH favorably, ahead of TV at 50%, social media at 48% and print at 31%, according to the OAAA.

Those figures explain why advertisers keep raising OOH budgets. The OAAA noted that in 2025 wireless telecom spend on OOH rose 47%, consumer banking 34% and computer software 28%, and that OpenAI entered the top 100 OOH advertisers for the first time. The measurable question for a marketer is what an action costs, which is where platform data comes in.

Blindspot platform data, 2026

These are the figures no industry report can publish, because they come from live buying on one platform rather than a survey. All are Blindspot platform data, drawn from real bookings in 2026, and all prices are per play, the cost of one ad appearance on one screen, not CPM.

The 10 most-cited figures

A quick-reference table mixing sourced industry statistics with labeled Blindspot platform data. Name the source when you quote a figure. Figures are current as of July 2026.

Cite this page. Suggested citation: Blindspot, "DOOH Advertising Statistics 2026: Key Figures," seeblindspot.com, July 2026, https://seeblindspot.com/dooh-statistics-2026/. Each industry figure carries its named source above; verify against the original report before publishing. Updated July 2026. We refresh this page as the OAAA, the World Out of Home Organisation and the major research firms release new quarterly and annual figures.