Billboards in New York · location intelligence · June 2026
Home to the most photographed screens on earth, from Times Square and Midtown to SoHo and every corridor between, moving 8.3 million people a day. Blindspot books New York's screens by the hour and prices them per play, so even an icon is buyable in focused bursts.
New York billboard costs span from under $100 for hourly digital slots in outer-borough corridors to $50,000–$100,000+ per month for premium Times Square inventory. On Blindspot, NYC screens are booked by the hour and priced per play, Times Square exposure starts around $40, with no contracts or minimums.
The smart NYC play isn't one screen for a month; it's the right screens at the right hours: Midtown at commute peaks, SoHo in shopping hours, Times Square in the evening glow.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The densest attention market on the planet. 350K+ daily pedestrians with high dwell, people come here to look at screens.
600K+ daily transit riders funnel through this corridor twice a day, unbeatable weekday frequency, 7–10 AM and 5–8 PM.
Slow-walking, high-intent shoppers from midday to evening. The right creative here drives store visits, not just impressions.
Office density meets retail polish, strong lunchtime surges and a professional audience on repeat daily routes.
Central Park's front door: tourists, joggers, and Upper West Side affluence converging at one of NYC's clearest sightlines.
Weekday-loaded footfall with a decision-maker skew. Buy Monday–Friday business hours and skip the empty weekends entirely.
The media estate · operator partners
Blindspot connects 3M+ screens through partnerships with the media owners and operators in this market, real inventory, bookable by the hour. A sample of partner assets here:
Imagery from media-owner/operator partners. Live availability and per-screen pricing show in the platform.
Location insights
New York is the most demanding OOH market on earth and the most rewarding. Times Square and Midtown carry tourists and commuters, SoHo and the Village run on retail and nightlife, and the subway keeps millions in view between. Every neighborhood is its own audience, and the rhythms shift block by block and hour by hour. The screens are iconic and the competition is fierce, so a sharp hourly plan beats a blunt citywide buy every time.
Penn, Grand Central, and Herald Square surge 7–10 AM and 5–8 PM. Book exactly those hours and your frequency doubles for the same budget.
Times Square and Fifth Avenue hold heavy footfall from noon to late evening, long windows where dwell time, not rush, does the work.
SoHo and Union Square shift from shopping to social after 7 PM. Different audience, same screens, swap the creative, not the location.
Formats
From a highway bulletin to a single mall screen, Blindspot puts New York's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour.
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall corridors.
Highway and arterial bulletins built for commuter frequency.
High-intent shoppers from midday to evening.
Stations, transit and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements.
Location intelligence summary
New York doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that reality is hourly: pay for the windows when your audience owns the sidewalk, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Times Square + SoHo | 6–11 PM |
| Commuter frequency | Penn, Herald Sq, Grand Central | 7–10 AM · 5–8 PM |
| Retail foot traffic | SoHo, Fifth Ave, Union Sq | 12–7 PM |
| B2B / decision-makers | FiDi, Flatiron, Midtown | Weekdays 8 AM–6 PM |
| Nightlife & events | Times Sq, Lower East Side | 7 PM–1 AM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into NYC's proven peak windows.
Morning commuters read in 2 seconds; evening Times Square crowds dwell for minutes. Run different creative by hour on the same screens.
Every play is logged. NYC campaigns on Blindspot have produced measured results, like Snoop Dogg's idea-to-Times-Square-in-48h moment at 100× ROI.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Times Square icons | from ~$40 per play | $50,000–$100,000+ per month at full takeover scale | One 15-second play on a giant, bought solo, no contract |
| Digital bulletins (highways, approaches) | $0.50–$5 per play | $2,500–$15,000 typical 4-week presence | BQE, Cross Bronx, tunnel approaches, commuter reach |
| Urban panels & street level | from ~$0.20 per play | $100 buys hourly slots in outer corridors | SoHo, LES, Williamsburg foot traffic |
| Transit & station screens | $0.30–$3 per play | $1,200–$8,000 per 4-week cycle | Penn, Grand Central, subway concourses |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Launch moment
A few hundred plays across SoHo and the Lower East Side, or a Times Square day-part, enough for a launch-day splash.
Multi-borough push
Times Square evenings + Penn/Herald commute peaks + SoHo shopping hours over a few weeks.
NYC takeover
Times Square spectaculars plus every borough corridor, the full 8.3M-resident, 60M-visitor stage.
FAQ
From under $100 for hourly digital slots in outer corridors to $50,000–$100,000+ per month for premium Times Square units. On Blindspot, NYC screens are priced per play and booked by the hour, Times Square exposure starts around $40.
Times Square ranks #1 for launches and brand moments (350K+ daily pedestrians and maximum dwell). For commuter frequency, the Penn Station–Herald Square corridor wins; for retail intent, SoHo and Fifth Avenue lead.
Yes, on Blindspot every NYC screen is bookable by the hour with no minimum contract, so you can buy only commute peaks, shopping afternoons, or evening hours.
Upload, pass creative pre-check, and you can be live in hours, Snoop Dogg's campaign went from idea to live in Times Square in 48 hours.
Entry-level NYC digital plays start around $0.20–$0.50 on urban panels and street-level screens; highway bulletins run $0.50–$5 per play; Times Square icons start around $40 per play. Every price is shown on the screen's card before you book.
Roughly 1,000–2,500 plays on outer-borough urban panels, a multi-day hourly presence on a commuter corridor bulletin, or about a dozen plays on a Times Square icon, enough for a launch-day moment.
No. Blindspot has no minimums, retainers, or platform fees, campaigns here have run on $100 of hourly digital slots and on $500,000 takeovers alike.
Often within 48 hours: content approval averages ~2 business days across NYC networks, and digital creative needs no printing or installation.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter New York by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
8.3 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
