Billboards in New York · location intelligence · June 2026
Home to the most photographed screens on earth, from Times Square and Midtown to SoHo and every corridor between, moving 8.3 million people a day. Blindspot books New York's screens by the hour and prices them per play, so even an icon is buyable in focused bursts.
New York billboards range from under $100 for hourly digital slots to $50,000-$100,000+ per month for premium Times Square inventory. On Blindspot, NYC billboards are booked by the hour and priced per play, a billboard in Times Square starts around $40 with no minimums.
The smart play for billboards in New York isn't one screen for a month; it's the right screens at the right hours: Midtown at commute peaks, SoHo in shopping hours, Times Square in the evening glow.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The densest attention market on the planet. With 350K+ daily pedestrians, a billboard in Times Square captures high-dwell traffic specifically looking for screens.
Over 600K daily transit riders funnel through this corridor. NYC billboards offer unbeatable weekday frequency during the 7-10 AM and 5-8 PM surges.
Where office density meets retail polish. These New York billboards capture professional audiences on repeat daily routes and during strong lunchtime surges.
Office density meets retail, strong lunchtime surges and a professional audience on repeat daily routes.
Central Park's front door: tourists, joggers, and Upper West Side affluence converging at one of NYC's clearest sightlines.
Weekday-loaded footfall with a decision-maker skew. Buy New York Billboards for Monday-Friday business hours and skip the empty weekends entirely.
The media estate · operator partners
Blindspot connects 3M+ screens through partnerships with the media owners and operators in this market, real inventory, bookable by the hour. A sample of partner assets here:
Imagery from media-owner/operator partners. Live availability and per-screen pricing show in the platform.
Location insights
New York is the most demanding OOH market on earth and the most rewarding. Times Square and Midtown carry tourists and commuters, SoHo and the Village run on retail and nightlife, and the subway keeps millions in view between. Every neighborhood is its own audience, and the rhythms shift block by block and hour by hour. The screens are iconic and the competition is fierce, so a sharp hourly plan beats a blunt citywide buy every time.
Penn, Grand Central, and Herald Square surge 7–10 AM and 5–8 PM. Book exactly those hours and your frequency doubles for the same budget.
Times Square and Fifth Avenue hold heavy footfall from noon to late evening, long windows where dwell time, not rush, does the work.
SoHo and Union Square shift from shopping to social after 7 PM. Different audience, same screens, swap the creative, not the location.
Formats
From a highway bulletin to a single mall screen, Blindspot puts New York's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour.
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall corridors.
Highway and arterial bulletins built for commuter frequency.
High-intent shoppers from midday to evening.
Stations, transit and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements.
Location intelligence summary
New York doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that reality is hourly: pay for the windows when your audience owns the sidewalk, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Times Square + SoHo | 6–11 PM |
| Commuter frequency | Penn, Herald Sq, Grand Central | 7–10 AM · 5–8 PM |
| Retail foot traffic | SoHo, Fifth Ave, Union Sq | 12–7 PM |
| B2B / decision-makers | FiDi, Flatiron, Midtown | Weekdays 8 AM–6 PM |
| Nightlife & events | Times Sq, Lower East Side | 7 PM–1 AM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into NYC's proven peak windows.
Morning commuters read in 2 seconds; evening Times Square crowds dwell for minutes. Run different creative by hour on the same screens.
Every play is logged. NYC campaigns on Blindspot have produced measured results, like Snoop Dogg's idea-to-Times-Square-in-48h moment at 100× ROI.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Times Square icons | from ~$40 per play | $50,000–$100,000+ per month at full takeover scale | One 15-second play on a giant, bought solo, no contract |
| Digital bulletins (highways, approaches) | $0.50–$5 per play | $2,500–$15,000 typical 4-week presence | BQE, Cross Bronx, tunnel approaches, commuter reach |
| Urban panels & street level | from ~$0.20 per play | $100 buys hourly slots in outer corridors | SoHo, LES, Williamsburg foot traffic |
| Transit & station screens | $0.30–$3 per play | $1,200–$8,000 per 4-week cycle | Penn, Grand Central, subway concourses |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Launch moment
A few hundred plays across SoHo and the Lower East Side, or a Times Square day-part, enough for a launch-day splash.
Multi-borough push
Times Square evenings + Penn/Herald commute peaks + SoHo shopping hours over a few weeks.
NYC takeover
Times Square spectaculars plus every borough corridor, the full 8.3M-resident, 60M-visitor stage.
FAQ
Billboard advertising in New York City ranges from under $100 for hourly digital slots in outer boroughs like Brooklyn and Queens to $100,000+ per month for premium Times Square placements. On Blindspot, you can bypass legacy contracts with micro-buying: Times Square icons start around $40 per play, while street-level panels in SoHo or Williamsburg typically range from $0.20 to $2 per play.
Times Square is the gold standard, drawing 350,000+ daily pedestrians. For commuter frequency, the Penn Station-Herald Square hub (34th St & 7th Ave) is North America's busiest transit complex, ideal for B2B reach. For high-income retail intent, target the Fifth Avenue luxury corridor or SoHo’s Broadway pedestrian plazas to reach shoppers at the point of purchase.
Most NYC digital campaigns go live within 48 hours. Because there is no physical installation, the only lead time is network approval. For example, Blindspot executed a Times Square campaign for Snoop Dogg that moved from brief to live on the Nasdaq Tower in under 48 hours — a feat that typically takes weeks via traditional OOH agencies.
Most NYC billboard campaigns booked through Blindspot go live within 48 hours of creative submission. Digital billboards in New York require no printing or physical installation, so the only lead time is content approval, which averages one to two business days across NYC networks. Blindspot's campaign for Snoop Dogg went from brief to live in Times Square in under 48 hours.
Entry-level NYC digital plays start at $0.20–$0.50 on urban panels; highway bulletins (e.g., BQE or Long Island Expressway) run $0.50–$5 per play; and Times Square icons start around $40 per play. All pricing is transparent on the screen's card before you book.
Roughly 1,000–2,500 plays on outer-borough urban panels in Williamsburg or Astoria, a multi-day hourly presence at Grand Capital, or about a 12 high-impact plays on a Times Square Spectacular icon, enough for a launch-day moment or social media stunt.
No. Blindspot has no minimums, retainers, or platform fees, campaigns here have run on $100 of hourly digital slots and on $500,000 takeovers alike.
Yes, billboard advertising in New York is accessible to small businesses through self-serve DOOH platforms like Blindspot. Self-serve DOOH (digital out-of-home) is a buying model where advertisers book billboard screens directly through an online platform without going through an agency, sales rep, or RFP process. On Blindspot, NYC screens can be booked by the hour starting at $0.10 with no minimum spend or contract, meaning a local business can run a targeted campaign on outer-borough digital screens in Brooklyn or Queens for under $500, reaching thousands of passersby during peak hours without the $10,000+ monthly commitments that traditional NYC billboard agencies typically require.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter New York by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
8.3 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
