Billboards in New York · location intelligence · June 2026
A Times Square spectacular runs about $18.28 per play on Blindspot, across 34 screens. In January 2021 we put a $GME GO BRRR message on one of them for $18.71 all in: a 15-second creative, 10 plays, one lunchtime slot. The photo became the most upvoted post in Reddit history, at over 494,000 upvotes.
New York billboard costs span from under $100 for hourly digital slots in outer-borough corridors to $50,000–$100,000+ per month for premium Times Square screens. On Blindspot, NYC screens are booked by the hour and priced per play, Times Square exposure starts around $40, with no contracts or minimums.
The smart NYC play isn't one screen for a month; it's the right screens at the right hours: Midtown at commute peaks, SoHo in shopping hours, Times Square in the evening glow.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The densest attention market on the planet. 350K+ daily pedestrians with high dwell, people come here to look at screens.
600K+ daily transit riders funnel through this corridor twice a day, unbeatable weekday frequency, 7–10 AM and 5–8 PM.
Slow-walking, high-intent shoppers from midday to evening. The right creative here drives store visits, not just impressions.
Office density meets retail polish, strong lunchtime surges and a professional audience on repeat daily routes.
Central Park's front door: tourists, joggers, and Upper West Side affluence converging at one of NYC's clearest sightlines.
Weekday-loaded footfall with a decision-maker skew. Buy Monday–Friday business hours and skip the empty weekends entirely.
The media estate · operator partners
Blindspot connects 3M+ screens through partnerships with the media owners and operators in this market, real screens, bookable by the hour. A sample of partner assets here:
Imagery from media-owner/operator partners. Live availability and per-screen pricing show in the platform.
Location insights
New York is the most demanding OOH market on earth and the most rewarding. Times Square and Midtown carry tourists and commuters, SoHo and the Village run on retail and nightlife, and the subway keeps millions in view between. Every neighborhood is its own audience, and the rhythms shift block by block and hour by hour. The screens are iconic and the competition is fierce, so a sharp hourly plan beats a blunt citywide buy every time.
Penn, Grand Central, and Herald Square surge 7–10 AM and 5–8 PM. Book exactly those hours and your frequency doubles for the same budget.
Times Square and Fifth Avenue hold heavy footfall from noon to late evening, long windows where dwell time, not rush, does the work.
SoHo and Union Square shift from shopping to social after 7 PM. Different audience, same screens, swap the creative, not the location.
Formats
From a highway bulletin to a single mall screen, Blindspot puts New York's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour.
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall corridors.
Highway and arterial bulletins built for commuter frequency.
High-intent shoppers from midday to evening.
Stations, transit and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements.
Location intelligence summary
New York doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that reality is hourly: pay for the windows when your audience owns the sidewalk, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Times Square + SoHo | 6–11 PM |
| Commuter frequency | Penn, Herald Sq, Grand Central | 7–10 AM · 5–8 PM |
| Retail foot traffic | SoHo, Fifth Ave, Union Sq | 12–7 PM |
| B2B / decision-makers | FiDi, Flatiron, Midtown | Weekdays 8 AM–6 PM |
| Nightlife & events | Times Sq, Lower East Side | 7 PM–1 AM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into NYC's proven peak windows.
Morning commuters read in 2 seconds; evening Times Square crowds dwell for minutes. Run different creative by hour on the same screens.
Every play is logged. NYC campaigns on Blindspot have produced measured results, like Snoop Dogg's idea-to-Times-Square-in-48h moment at 100× ROI.
The zones above already draw a specific buyer: finance and B2B in FiDi and Midtown (see DOOH for B2B and DOOH for fintech), retail along SoHo and Fifth Avenue, startups around Flatiron, New York's Silicon Alley (see DOOH for startups), and brand launches in Times Square (see DOOH for app launches).
Book New York by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Times Square icons | from ~$40 per play | $50,000–$100,000+ per month at full takeover scale | One 15-second play on a giant, bought solo, no contract |
| Digital bulletins (highways, approaches) | $0.50–$5 per play | $2,500–$15,000 typical 4-week presence | BQE, Cross Bronx, tunnel approaches, commuter reach |
| Urban panels & street level | from ~$0.20 per play | $100 buys hourly slots in outer corridors | SoHo, LES, Williamsburg foot traffic |
| Transit & station screens | $0.30–$3 per play | $1,200–$8,000 per 4-week cycle | Penn, Grand Central, subway concourses |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any New York screen: the format (a Times Square icon costs far more per play than a street-level panel), the zone (Times Square and Fifth Avenue carry the steepest footfall premium), the daypart (evening Times Square dwell prices above a quiet weekday morning), and how far in advance you book a takeover-scale placement, since the giant spectaculars sell out further ahead than a neighborhood urban panel.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Launch moment
A few hundred plays across SoHo and the Lower East Side, or a Times Square day-part, enough for a launch-day splash.
Multi-borough push
Times Square evenings + Penn/Herald commute peaks + SoHo shopping hours over a few weeks.
NYC takeover
Times Square spectaculars plus every borough corridor, the full 8.3M-resident, 60M-visitor stage.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, so you're leasing airtime on an existing structure, not erecting a new one or filing for a new sign permit.
Specs vary by screen: a Times Square spectacular, a subway concourse panel and a highway bulletin each have different resolution, orientation and file requirements. Every screen shows its exact specs in the platform before you upload, so there's no separate spec sheet to chase down.
Yes, on Blindspot every NYC screen is bookable by the hour with no minimum contract, so you can buy only commute peaks, shopping afternoons, or evening hours.
Upload, pass creative pre-check, and you can be live in hours, Snoop Dogg's campaign went from idea to live in Times Square in 48 hours.
Yes, but demand isn't flat. Holiday season and New Year's Eve push Times Square demand and prices to their peak, while outer-borough corridors run closer to base rates through the year. Hourly booking lets a plan follow the calendar instead of paying a flat rate all year.
Roughly 1,000–2,500 plays on outer-borough urban panels, a multi-day hourly presence on a commuter corridor bulletin, or about a dozen plays on a Times Square icon, enough for a launch-day moment.
No. Blindspot has no minimums, retainers, or platform fees, campaigns here have run on $50 of hourly digital slots and on $500,000 takeovers alike.
Yes. JFK and LaGuardia both have their own Blindspot screens and pricing, separate from the city screens on this page, so you can plan arrival-to-Manhattan coverage across the airports and the five boroughs in one campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter New York by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
8.3 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
