AdQuick vs Blindspot, compared honestly.

The verdict: who each is for

The two platforms rarely compete for the same brief. A national brand running printed wallscapes and painted murals across US markets, with an agency team handling operator negotiation, is squarely AdQuick's kind of campaign, and it does that well. A founder, a growth team or a global brand that wants to open a map, read a real price on each digital screen, book the exact commuter hours and be live this week, without a call, is squarely Blindspot's kind of campaign. Most of the rest of this page is about telling those two briefs apart, so you pick the right tool the first time instead of forcing the wrong one.

One honest note before the detail: AdQuick publishes its own figures, and the numbers attributed to it here (the CPM range, the budget guidance and the media-owner count) come from AdQuick's published pages, not from us. The Blindspot figures come from live platform data. Where the two are not directly comparable, this guide says so rather than forcing a single scoreboard.

AdQuick vs Blindspot, line by line

The dimensions that actually decide the choice. AdQuick figures are attributed to AdQuick's published pages; Blindspot figures are from live platform data. Where a comparison is not like-for-like, the row says so.

AdQuick's CPM range, budget guidance and media-owner count are drawn from AdQuick's own published pages and may change. Blindspot figures are from live platform data, Q3 2026. The two pricing units are different by design, so the next section works a like-for-like example. See also our wider platform comparison and a list of AdQuick alternatives.

Pricing: CPM vs per play, worked

The single biggest difference between the two is the unit you buy. AdQuick, like most of the managed OOH world, quotes on CPM, the cost per thousand impressions, roughly $3 to $15 per thousand on digital in its published guidance. You buy a package of modelled views against that rate. Blindspot prices the same kind of screen per play instead: the cost of one real ad appearance on one screen, shown on the screen card before you book, from about $0.23 on urban inventory.

The difference is not cosmetic. A CPM is a forecast of an audience; a play is a fact you can audit, logged with a time and a place. On CPM you pay for a modelled number of eyes; per play you pay for appearances that actually ran. That also changes who can play: a CPM package plus a flight minimum sets a practical floor in the thousands of dollars, while buying by the play has no floor at all, so a real test can start for a few hundred.

A worked example. Say you want to test one urban corridor in a US city for two weeks. On Blindspot, urban plays from about $0.23 mean a $500 budget buys on the order of 2,000 plays, scheduled into the commuter peaks and the evening only, and you see that exact plan and price before you commit. To buy comparable managed digital inventory at a CPM near the middle of AdQuick's published range, you are working against a package and, per its guidance, a budget entry point around $5,000, with a team assembling the flight for you. Both can deliver the corridor. The Blindspot route is cheaper to start, transparent per screen and self-serve; the AdQuick route hands the planning and operator negotiation to a team, which is worth paying for on a larger or more complex classic buy.

Where the two genuinely meet is premium spectacular inventory. A Times Square play on Blindspot runs near $40 because the operator sets that rate, and the raw media cost of an icon like that is similar wherever you buy it. On that kind of format the platform difference is about control and transparency, not a large price gap. On everyday urban, transit and street-level digital, per play is usually the cheaper and clearer way to buy. For the full pricing picture across formats and cities, see the billboard cost guide.

When to choose AdQuick

There are real briefs where AdQuick is the better tool, and it helps nobody to pretend otherwise. Choose AdQuick when:

You need classic, printed or hand-finished formats. Painted walls, hand-finished murals, large printed wallscapes, static bus wraps and printed transit and street furniture are AdQuick's home turf, sold through its 1,700+ US media-owner partnerships. Blindspot is digital-first and books digital screens only, so if the creative idea is a painted wall or a printed billboard, AdQuick is built for it and Blindspot is not.

You want a fully managed buy. If you would rather hand a brief to a team that plans the flight and negotiates directly with US operators on your behalf, AdQuick's managed-service model is the point. That hands-off support is worth paying for on a large classic campaign, or when your own team has no OOH buying experience and no time to build the plan.

You are running an all-format US market flight. When a campaign spans classic and digital together across US markets, on the standard flight-based buying that the American OOH industry runs on, AdQuick is designed for exactly that shape of plan. Its depth is in the United States and in the mix of static and digital that most large domestic OOH programmes still use.

If your brief looks like any of those, AdQuick is a genuinely good choice, and it is fair to say so plainly. Blindspot does not try to be a managed US classic-OOH marketplace, and it will not be the right tool for a painted-wall campaign.

When to choose Blindspot

Blindspot is the better tool when the plan is digital, and when control, transparency, reach or budget flexibility matter more than a managed static buy. Choose Blindspot when:

You want hour-by-hour control per screen. Blindspot sets a schedule for each screen down to the hour, so you can run only the commuter peaks, an evening window, a weekend or a single event and skip the empty overnight hours a flight still pays for. Cutting those dead hours typically removes a large share of the waste in a traditional buy and puts the same budget into the windows that carry your audience.

You need global reach on one platform. With 3M+ digital screens across 50+ countries, and 25,000+ advertisers already on it, Blindspot books London, Dubai, Seoul, New York and Bucharest from the same map, one account, one invoice. AdQuick's depth is US-centric; if the campaign is international or crosses many markets, Blindspot covers it in one place.

You want transparent per-play pricing and no minimum. Every screen shows its per-play price before you book, from about $0.23, with no minimum spend, retainer or platform fee. A real campaign can start for a few hundred dollars, which makes Blindspot workable for a lean test that a five-figure flight minimum would rule out.

You want contextual creative and measured outcomes. Blindspot triggers creative natively on live conditions: weather, temperature, air quality, stocks and crypto, live sports scores and any custom live-data API. Delivery is logged as verified plays, and measured lift has come in around $0.82 per store visit, $0.80 per web visit and $5.75 per online purchase against a control group, compared with paid-social costs per action that often run from $15 to $40. A worldwide tourism campaign on Blindspot delivered 87% more plays than planned by concentrating delivery into peak windows.

If any of those describe your plan, Blindspot is the stronger fit. You can open the map, read real prices on a self-serve platform, and have Blinky build a plan from a one-line brief.