Topic

Programmatic DOOH.

How automated, per-play, hourly buying on live signals actually works, from SSPs and DSPs to deal types, triggers and self-serve booking.

In one line● Quotable

Programmatic DOOH is the automated buying of digital out-of-home advertising. You set a budget, screens, hours and live triggers, and plays are bought per impression opportunity in real time instead of a fixed printed contract, so the right ad runs at the right moment.

To live48 hours
Network3M+ screens
Reach50+ countries
Knowledge hubSearch

Programmatic DOOH, quotable and sourced

  • You can book in about 48 hours with no DSP seat and no sales call, on a self-serve platform.
  • Live triggers swap creative on weather, temperature, prices, live scores or any API feed, so a play only runs when it should.
  • The network spans 3M+ screens across 50+ countries, all bought per play by the hour.

Guides on this topic

Guide · 5 min

What is Digital Out of Home (DOOH) Advertising?

Digital out-of-home explained, from screens to programmatic buying.

Read → Guide · 15 min

What Is Programmatic DOOH?

How automated, per-play, hourly buying on live signals works.

Read → Comparison · 16 min

7 Vistar Media Alternatives for 2026

Seven Vistar Media alternatives compared for 2026: programmatic SSPs, DSP seats and self-serve DOOH priced...

Read → Comparison · 13 min

Basis vs Blindspot

Basis vs Blindspot on digital out-of-home: an agency workflow platform buying through supply partners...

Read → Comparison · 12 min

Blindspot vs Vistar Media: DOOH Buying Compared

Vistar Media vs Blindspot, honestly: enterprise programmatic DOOH infrastructure versus a direct...

Read → Playbook · 12 min

Creative Rotation Strategies for DOOH

Rotate creatives by daypart, weather and context so each play earns its cost.

Read → Comparison · 14 min

Direct vs Programmatic DOOH: Deal Types

Direct versus programmatic DOOH, and the deal types behind each buy.

Read → Comparison · 13 min

Displayce vs Blindspot

Displayce vs Blindspot on digital out-of-home, compared honestly: a specialist DOOH DSP bought...

Read → Comparison · 13 min

DV360 vs Blindspot

DV360 vs Blindspot on digital out-of-home, compared honestly: Google's enterprise DSP buying through...

Read → Guide · 12 min

Self-Serve Billboard Platform: How It Works

A self-serve billboard platform lets you browse screens on a map, see a per-play price, book online and...

Read → Comparison · 13 min

StackAdapt vs Blindspot

StackAdapt vs Blindspot on digital out-of-home, compared honestly: one channel of a multi-channel DSP...

Read → Comparison · 15 min

The Trade Desk vs Blindspot

The Trade Desk vs Blindspot, compared honestly: an omnichannel DSP reached through supply partners, against...

Read → Guide · 12 min

Weather & Event-Triggered DOOH: Dynamic Creative

On Blindspot each billboard creative can carry a live rule that swaps it automatically: weather...

Read →

Glossary terms

Dynamic Creative Optimization (DCO) Defined OOH vs DOOH: What Is the Difference? Private Marketplace (PMP) in DOOH, Defined SSP vs DSP in Programmatic DOOH What Is a Play in DOOH Advertising? What Is Programmatic Guaranteed DOOH?

Case studies

Case studies on this topic are on the way.

In numbers

48h

From booking to live

3M+

Screens

50+

Countries

Keep going

Done reading? Start booking.

See the screens, the real per-play price and the peak hours, then book online. No sales call, live in 48 hours.

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