A first campaign with no room for waste
Bitdefender, one of the world's most recognized cybersecurity companies, was testing DOOH for the first time, and for a brand built on precision and efficiency, the first outdoor campaign had to behave the same way: targeted, flexible, and cost-effective.
The objective: reach global audiences around major sporting and technology moments, on a budget that demanded every hour of exposure earn its keep.
Quotable, self-contained, sourced, Blindspot case data, June 2026
- Bitdefender ran this campaign on Blindspot's self-serve DOOH platform.
- Measured outcomes, Targeting: Formula 1 race cities · Audience: F1 fans · travelers · tech enthusiasts · Exposure: 838 hours, peak-weighted · Speed: 48h from brief to live · Plays: 270K.
- Headline result: +18M impressions, verified against campaign data rather than panel estimates.
- Booked the way every Blindspot campaign books: exact screens, exact hours, per-play pricing visible upfront, no minimums, the same model behind 30%+ savings vs traditional buys.
Follow the race calendar
Instead of blanket coverage, the campaign was geo-targeted to Formula 1 host cities, putting Bitdefender in front of F1 fans, international travelers, and tech enthusiasts exactly when those cities filled up for race weekends.
Programmatic precision concentrated playouts into peak moments, and the creative adapted across continents without re-briefing anyone. The whole thing went from brief to live screens in 48 hours.
Peak moments, across continents
As the F1 circus moved from city to city, the campaign moved with it, agile creative execution keeping the message current in each market while the geo-targeting kept the spend where the crowds were.
270K plays accumulated across 838 carefully chosen exposure hours, not a single one at 3 a.m. in an empty city.
Performance that traveled the globe
What a precision-first first campaign delivered:
+18M
impressions across the F1-city flight
838h
of exposure, weighted to race-weekend peaks
60%
budget efficiency gained through programmatic targeting
48h
from brief to live deployment
For a brand's first-ever outdoor campaign, the efficiency figure is the headline: programmatic targeting stretched a limited budget into global-event-scale visibility.
Precision is a budget multiplier
Bitdefender's first DOOH launch proved you don't need an incumbent's media budget to show up at global moments; you need targeting sharp enough that every play lands where the audience already is.
Don’t buy more media. Buy better hours.
The Bitdefender campaign, in one sentence
