0M+ reached.Maharashtra, on the world's great screens.

Put a state on the map. The whole world's map.

Maharashtra Tourism didn't want a poster in one airport. It wanted the state to feel present everywhere its future visitors already are: in the great cities of five continents, on the screens travelers pass on the way to book a trip.

The brief carried three jobs, and each had to be provable. Reach a global audience in every market. Deliver the plays that were promised. Do it on premium screens, at volume, with no second-tier or remnant inventory. Delivered with SignPost India on Blindspot's programmatic platform, the plan was built to be measured against those goals from day one, not admired after the fact.

A tier-one global footprint, city by city

The map spanned 20 cities in 15 countries, across five continents, with major markets including New York, San Francisco, Los Angeles and Toronto in North America; London, Paris, Milan, Rome and Frankfurt in Europe; and Tokyo, Bangkok, Seoul, Singapore, Kuala Lumpur, Ho Chi Minh City, Hanoi, Colombo, Sydney and Melbourne across Asia-Pacific.

These were flagship sites, not filler. The MiFi Towers in Times Square, Sunset Boulevard in Los Angeles, Hammersmith Towers and the London Underground, Bangkok's Exchange Tower, Raffles City in Singapore, the Routemaster full-wrap buses of London, and the concourses of Heathrow, JFK, LAX, SFO, Toronto Pearson, Frankfurt, Paris CDG and Changi.

Premium formats, in every environment

The footprint was transit-led by design, because that is where travelers actually stand still. Airports, metro and rail carried the weight, anchored by high-impact spectaculars and city billboards in the busiest districts.

Every creative was approved and sized to its screen, so a departure-hall vertical and a Times Square spectacular each ran to spec. No off-format uploads, no wrong-orientation stretch, no remnant slots filling the gaps.

The plan asked for 1.15M plays. We logged 2.15M.

The media plan called for 1,150,632 plays. The verified proof-of-play log recorded 2,146,892, which is 187% of plan, or 87% more than promised. That gap is not an accident; it is the point of buying DOOH by the play instead of by the day.

Every play was triggered by exact location, time of day, day of week and live passenger flow. Nothing ran on a fixed loop, and nothing paid for an empty overnight concourse. Delivery was concentrated into the windows that carry an audience, and matched to the zone: departure areas ran during departure banks, arrival areas during arrival banks, so screen, zone and minute lined up with the traveler.

One traveler, wrapped end to end

The European, US and Canadian airport buys were chained together, so a single trip meets Maharashtra at every stage. A flyer heading from New York or Toronto to Frankfurt, London or Paris sees the destination four times on one trip:

Travelers flying to and from India were bracketed at both ends, since they are the highest-propensity audience for a Maharashtra trip. Four touchpoints on one trip turn a single impression into a reinforced sequence, and that is the frequency that builds consideration.

The delivery, in full

The whole campaign was built to be counted, and the counts came in above plan on every line that mattered:

North America, led by New York and Los Angeles, drew the biggest share of plays; Europe, led by the Paris and Frankfurt airports, held the most screens. Street-level billboards and city screens out-engaged airport screens, where proximity, dwell and repeat exposure beat sheer terminal footfall.

Proven, screen by screen

The campaign was scored against the brief's eight-part KPI framework, and met every parameter. This is the trust layer under every number on this page:

Every claim traces back to a geo-tagged, time-stamped proof-of-play log of more than 2.1 million records, exported on 26 June 2026. Each play carries a latitude, longitude and timestamp; reach is compiled from operator audience figures. Nothing here is a panel estimate.

Worldwide awareness is a plan, not a poster

Putting a destination in front of 97 million people did not take a bigger budget or a longer contract. It took the right screens in the right cities, bought by the play and concentrated into the hours travelers are actually watching, then chained across the trip so one flyer meets the message four times.

Questions, answered

What was the Visit Maharashtra global DOOH campaign?

The Visit Maharashtra campaign was a worldwide digital out-of-home (DOOH) flight run by Maharashtra Tourism to build awareness of the Indian state among international travelers. It was delivered on Blindspot's programmatic DOOH platform together with SignPost India, and ran for 51 consecutive days from 1 May to 20 June 2026. The campaign placed the destination on 4,067 premium screens across 1,277 networked locations in 20 cities and 15 countries on five continents, from the MiFi Towers in Times Square and Sunset Boulevard in Los Angeles to Hammersmith Towers in London, Shibuya in Tokyo, and the departure and arrival halls of major hub airports. It reached more than 97 million people and delivered 2,146,892 verified plays, all logged in a geo-tagged, time-stamped proof-of-play record. The creative line, 'You will find India here', ran as both video and static formats, each one sized to the screen it played on.

How large was the campaign, and where did it run?

The campaign ran across 20 cities in 15 countries on five continents. Major markets included New York, San Francisco, Los Angeles, Toronto, London, Paris, Milan, Rome, Frankfurt, Tokyo, Bangkok, Seoul, Singapore, Kuala Lumpur, Ho Chi Minh City, Hanoi, Colombo, Sydney and Melbourne. It used 4,067 premium screens across 1,277 networked locations, weighted toward transit environments: airports, metro and rail carried about 85% of plays, billboards and spectaculars 14%, and retail the rest. Iconic placements included the MiFi Towers in Times Square, Sunset Boulevard in Los Angeles, Hammersmith Towers and the London Underground, Bangkok's Exchange Tower and Raffles City in Singapore, plus the concourses of Heathrow, JFK, LAX, SFO, Toronto Pearson, Frankfurt, Paris CDG and Changi. By verified plays, the campaign was led by London, New York and Los Angeles; Europe held the most screens, while North America delivered the largest single share of plays.

How did the campaign deliver 87% more plays than planned?

The media plan called for 1,150,632 plays. The verified proof-of-play log recorded 2,146,892, which is 187% of plan, or 87% more than promised. The gain came from how Blindspot buys DOOH: by the individual play, triggered by exact location, time of day, day of week and live passenger flow, rather than renting a screen around the clock. Empty overnight hours were cut, and delivery was concentrated into the windows that actually carry an audience. Departure zones such as check-in, security and gates ran during departure banks, while arrival zones such as baggage claim ran during arrival banks, so each play met a traveler at the right moment. Evening was the strongest window, at 42% of plays. Concentrating the same flight into high-yield windows and zones is what nearly doubled delivery.

How were the campaign's results measured and verified?

Every headline number is backed by evidence rather than estimates. Plays are counted from a geo-tagged, time-stamped proof-of-play log with more than 2.1 million records, exported on 26 June 2026; each play carries a latitude, longitude and timestamp. Reach of 97 million-plus people is compiled from operator audience figures for the booked screens. Delivery was reported weekly throughout the flight, with geo-tagged proofs and operator certificates, and analyzed city by city. The campaign was scored against the brief's eight-part KPI framework, covering coverage compliance, deployment speed, uptime, impression delivery, geographic performance, format performance, quality and compliance, and reporting accuracy, and met every parameter, with 51 of 51 days live and zero dark days. Because reach draws on operator audience figures and plays on the proof-of-play log, each metric can be traced back to its own source. This is the same verified reporting every Blindspot campaign produces.