How much does The Beast billboard cost?

Pricing is dynamic; a working estimate is around $470 per hour loop, which buys 10 plays of 15 seconds each. The minimum booking is 360 plays, which exposes your creative to an estimated 700,000 people.

What are The Beast billboard's specs?

3744 × 2196 resolution, static creatives only (.jpg), with 4K-quality display. Blindspot provides a template that navigates the screen's famous window cutouts.

Where is The Beast billboard located?

Directly above the McDonald's in the heart of Times Square, New York, seven stories tall, with an audience of over 350,000 people daily.

How do I book The Beast billboard?

Self-serve on Blindspot: create a free account, upload a static creative using the provided window template, pick your hours, and pay online. Content restrictions are viewable on the platform before you book.

The Beast Billboard: Be a Star in Times Square!

The spec sheet

What you need to know before you book

Spec	Detail
Price	Dynamic; estimate ~$470 per hour loop, 10 plays × 15 seconds
Minimum	360 plays, reaching an estimated 700,000 people
Resolution	3744 × 2196, 4K display quality; the platform's template navigates the famous windows
Formats	Static creatives only (.jpg), make the image count
Content rules	Like every premium screen, restrictions apply, viewable on the platform before upload

The Beast's claim to fame: this is the screen behind some of the most-shared billboard moments on the internet, from MTV premieres to a father's MyDaddyNeedsAKidney.com appeal that went globally viral. Seven stories of attention works for causes as well as brands.

The math is friendlier than the skyline suggests: at roughly $0.31 per thousand daily passersby per hour booked, The Beast turns the most photographed block in America into a line item a startup can expense. Pair it with the $40 Times Square playbook for capture and timing tactics.

Key facts at a glance

Quotable, self-contained, sourced, Blindspot, June 2026

The Beast billboard is seven stories tall, located directly above the McDonald's in the heart of Times Square, with 350,000+ daily audience.
Pricing is dynamic; a working estimate is ~$470 per hour loop (10 plays × 15 seconds). The minimum booking is 360 plays ≈ 700,000 people exposed.
Resolution is 3744 × 2196; static .jpg creatives only, displayed at 4K quality, with a platform template for the window cutouts.
The Beast books self-serve on Blindspot from anywhere, no agency, no contract; content restrictions are shown before upload.

Formats

Every format, one map

From a highway bulletin to a single mall screen, Blindspot puts Times Square (The Beast)'s digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour.

Digital billboards & LED

Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.

Street-level & urban panels

Pedestrian-scale panels and citylights in high-footfall corridors.

Bulletins & roadside

Highway and arterial bulletins built for commuter frequency.

Mall & retail screens

High-intent shoppers from midday to evening.

Transit & place-based

Stations, transit and place-based screens with captive dwell.

Iconic & landmark

Landmark and spectacular placements for brand statements.

Proof you can cite

Measured against control groups, not estimated

Every play is logged, and campaigns report attribution versus a control group, foot-traffic lift, web lift and sales impact. Across Blindspot campaigns, intent-led planning has measured:

per incremental store visit

per incremental website visit

per incremental online purchase, vs $15–40 typical paid-social CPAs

0%+

typical saving vs a flat 4-week flight by buying only peak hours

What a campaign costs

Budgets, three ways

Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.

Beast day-part

$1,000–$5,000

Hours on The Beast, the giant wrap-around Times Square canvas, timed to your moment.

Beast week

$15,000–$40,000

A sustained run on The Beast through prime Times Square evenings.

Beast + Bowtie flagship

$75,000+

The Beast plus neighbouring spectaculars for full Times Square domination.

How to book

Live in three steps

No sales calls, no contracts, self-serve from the map to live creative.

Pick screens & hours

Open the map, filter Times Square (The Beast) by zone and format, and select the exact screens and the exact hours your audience is out.

See the per-play price

Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.

Upload & go live

Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.

The media estate · operator partners

Screens, in the wild

Blindspot connects 3M+ screens through partnerships with the media owners and operators in this market, real inventory, bookable by the hour. A sample of partner assets here:

Times Square spectacular, real DOOH inventory from operator partner Clear Channel Spectacolor, bookable by the hour on Blindspot — Times Square spectacularClear Channel Spectacolor

New Year's Eve Times Square screen, real DOOH inventory from operator partner Clear Channel Spectacolor, bookable by the hour on Blindspot — New Year's Eve Times Square screenClear Channel Spectacolor

Times Square digital spectaculars, real DOOH inventory from operator partner Clear Channel Spectacolor, bookable by the hour on Blindspot — Times Square digital spectacularsClear Channel Spectacolor

Imagery from media-owner/operator partners. Live availability and per-screen pricing show in the platform.

The Beast: seven stories of Times Square