Times Square icons · The Beast · updated June 2026
The billboard above the McDonald's in the heart of the bowtie, 350,000 people a day, bookable by the hour, no agency, no contract. Be the star; we'll handle the screen.
The spec sheet
| Spec | Detail |
|---|---|
| Price | Dynamic; estimate ~$470 per hour loop, 10 plays × 15 seconds |
| Minimum | 360 plays, reaching an estimated 700,000 people |
| Resolution | 3744 × 2196, 4K display quality; the platform's template navigates the famous windows |
| Formats | Static creatives only (.jpg), make the image count |
| Content rules | Like every premium screen, restrictions apply, viewable on the platform before upload |
The math is friendlier than the skyline suggests: at roughly $0.31 per thousand daily passersby per hour booked, The Beast turns the most photographed block in America into a line item a startup can expense. Pair it with the $40 Times Square playbook for capture and timing tactics.
Keep exploring
Every screen below books in the same checkout, by the hour, with verified play logs.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Times Square (The Beast)'s digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour.
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall corridors.
Highway and arterial bulletins built for commuter frequency.
High-intent shoppers from midday to evening.
Stations, transit and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements.
Proof you can cite
Every play is logged, and campaigns report attribution versus a control group, foot-traffic lift, web lift and sales impact. Across Blindspot campaigns, intent-led planning has measured:
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Beast day-part
Hours on The Beast, the giant wrap-around Times Square canvas, timed to your moment.
Beast week
A sustained run on The Beast through prime Times Square evenings.
Beast + Bowtie flagship
The Beast plus neighbouring spectaculars for full Times Square domination.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Times Square (The Beast) by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
The media estate · operator partners
Blindspot connects 3M+ screens through partnerships with the media owners and operators in this market, real screens, bookable by the hour. A sample of partner assets here:
Imagery from media-owner/operator partners. Live availability and per-screen pricing show in the platform.
FAQ
Pricing is dynamic; a working estimate is around $470 per hour loop, which buys 10 plays of 15 seconds each. The minimum booking is 360 plays, which exposes your creative to an estimated 700,000 people.
3744 × 2196 resolution, static creatives only (.jpg), with 4K-quality display. Blindspot provides a template that navigates the screen's famous window cutouts.
Directly above the McDonald's in the heart of Times Square, New York, seven stories tall, with an audience of over 350,000 people daily.
Self-serve on Blindspot: create a free account, upload a static creative using the provided window template, pick your hours, and pay online. Content restrictions are viewable on the platform before you book.
