Topic
What a digital out-of-home campaign actually costs, in real per-play numbers. Floors, medians and premium rates by city and format, plus the budgets behind them.
DOOH pricing is what you pay for each play of your ad on a digital screen, measured as an average cost per play in USD. Rates run from a few cents on urban panels to premium prices on iconic spectaculars, and you pay only for the hours and screens you book.
Guides on this topic
Real cost ranges by city and format, plus a per-play calculator.
Read → Data · 10 minThe per-play price index: 24 cities, medians $0.04 to $3.19 a play.
Read → Data · 11 minWhat DOOH advertising costs in Europe in 2026: real per-play prices by city and format, from about $0.03 a...
Read → Guide · 5 min18 digital out-of-home questions answered with real figures: per-play costs, $500 budgets, hourly booking...
Read → Data · 13 minSourced digital out-of-home statistics for 2026: market size, growth, programmatic share, pricing and...
Read → Data · 11 minPublished DOOH CPM benchmarks by named source, converted to a per-play basis.
Read → Comparison · 13 minHow out of home CPM stacks up against paid social, by named source.
Read → Guide · 13 minHow much do you need to start a DOOH campaign? On Blindspot there is no minimum: urban plays start near...
Read →Glossary terms
Case studies
In numbers
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See the screens, the real per-play price and the peak hours, then book online. No sales call, live in 48 hours.