Topic

DOOH by industry.

How digital out-of-home works for your sector: startups, e-commerce, SaaS, restaurants, real estate, events, apps, fintech and political.

In one line● Quotable

DOOH by industry is how digital out-of-home applies to your sector. Startups, e-commerce, SaaS, restaurants, real estate, events, app launches, fintech and political campaigns each use screens, timing and measurement differently, but all buy per play and prove the lift.

Advertisers25,000+
Network3M+ screens
Store visit$0.82
Knowledge hubSearch

DOOH by industry, quotable and sourced

  • More than 25,000 advertisers across every sector run DOOH on the platform.
  • Retail and restaurant campaigns have driven store visits for about $0.82 each, measured against a control group.
  • B2B brands see web lift too, with campaigns like UiPath posting a 104% web-traffic lift from the street.

Guides on this topic

Guide · 15 min

DOOH for App Launches & Growth

How app and growth teams drive installs and signups with DOOH: QR codes, geofencing, per-play from $0.23...

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Guide · 11 min

DOOH for B2B: Why Software Brands Use It

Why B2B brands use out of home for a category moment, not direct response.

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Guide · 14 min

DOOH for E-commerce & D2C Brands

How e-commerce and D2C brands run DOOH as a measurable channel: screens that drive store visits and site...

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Guide · 15 min

DOOH for Events & Live Experiences

Advertise an event with DOOH: build awareness before, surround the venue during, and extend reach after...

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Guide · 16 min

DOOH for Fintech & Financial Brands

Why fintech brands use DOOH: trust and reach in financial districts, booked per play from $0.23 by the hour...

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Guide · 11 min

DOOH for Healthcare: A Marketing Guide

How healthcare providers and wellness brands use DOOH responsibly.

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Guide · 16 min

DOOH for Political & Advocacy Campaigns

How campaigns run DOOH: target billboards by district and daypart, book per play from $0.23 by the hour...

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Guide · 15 min

DOOH for Real Estate Marketing

How real estate marketers use DOOH: neighbourhood screens for listings and developments, booked per play...

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Guide · 14 min

DOOH for Restaurants & QSR

How restaurants and QSR brands run DOOH: screens timed to meal windows near the venue, booked per play from...

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Guide · 13 min

DOOH for SaaS: Billboards That Reach Buyers

Does out-of-home advertising work for SaaS and B2B software? How software brands reach buyers at...

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Guide · 12 min

DOOH for Startups: Billboards Without an Agency

What startups need from DOOH: no minimums, no contracts, self-serve, per-play pricing from $0.23, and...

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Playbook · 12 min

DOOH Sports Marketing: A Game-Day Playbook

Reaching fans around games and arenas with screens priced per play.

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Guide · 14 min

Gym & Fitness DOOH Advertising

Gym and fitness DOOH advertising reaches a health-focused, high-dwell audience in studios, locker rooms and...

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Guide · 11 min

Is Out of Home Advertising Sustainable?

What independent research says about the carbon footprint of out of home advertising.

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Guide · 15 min

Mall & Retail DOOH Advertising

Mall and retail DOOH puts your ad in shopping-centre atriums, concourses and food courts, close to the buy...

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Guide · 9 min

Retail Media DOOH

How screens at or near the point of sale work as a retail media channel.

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Glossary terms

Case studies

Case study

Adore Me x Blindspot, $5.75 Per Customer, From a Billboard

How Adore Me's location-based Valentine's Day DOOH campaign delivered 18.7M+ impressions, $0.80 web visits...

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Case study

Bergenbier x Blindspot, +66% Sales Lift on Match Days

How Bergenbier and Carrefour used football-triggered in-store DOOH, live game triggers, promo countdowns...

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Case study

Bitdefender x Blindspot, +18M Impressions on a First DOOH Budget

How Bitdefender's first DOOH campaign geo-targeted Formula 1 cities, 18M+ impressions, 838 exposure hours...

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Case study

Contextual DOOH for Food Delivery

A contextual, weather-triggered DOOH partnership with Uber Eats.

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Case study

Escape Room Business Doubles Sales

How a small local business doubled sales with a per-play DOOH budget.

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Case study

Hell Energy x Blindspot, Three Campaigns That Powered a Nation

How HELL ENERGY used programmatic DOOH across Romania, a Megan Fox-led ICE COFFEE launch, the XIXO flavor...

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Case study

Inside Intimissimi's Data-Driven Programmatic DOOH Strategy

How Calzedonia Group modernized Intimissimi and Falconeri's media buying, from static 24/7 OOH to...

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Case study

Intimissimi x Blindspot, +53.5% More Store Visits Across the U.S.

How Intimissimi lifted U.S. store visits by 53.55% with data-driven DOOH, test-and-control measured, $0.82...

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Case study

Maharashtra Tourism's Global DOOH Takeover, 20 Cities

How Maharashtra Tourism ran premium DOOH across 20 cities and 15 countries with Blindspot: 4,067 screens...

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Case study

Pantene x Blindspot, +140% Sales After the Discount Ended

How P&G used in-store DOOH to keep Pantene selling after a promotion ended, +140% sales volume vs. control...

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Case study

Pepsi x Blindspot, A 168% Sales Surge with In-Store DOOH

How Pepsi drove a 168% in-store sales surge in seven days, no discounts, no bundles, just contextual...

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Case study

Retail Media DOOH for Appliance Brands

A retail-media DOOH campaign anchoring an appliance brand at the point of sale.

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Case study

RFK Jr. Campaign x Blindspot, National Visibility on a Lean Budget

How a presidential campaign used mobile DOOH trucks to cut through political media clutter, startup-style...

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Case study

Rho x Blindspot, Locked In on Two Coasts with Startup-Corridor DOOH

How Rho used Blindspot DOOH to reach startup founders across NYC, street-level screens, hourly scheduling...

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Case study

Rihanna x Blindspot, A Comeback the Internet Photographed

How Def Jam and Blindspot launched Rihanna's 'Lift Me Up' comeback on iconic US billboards in under 48...

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Case study

Snoop Dogg x Blindspot, 100x ROI From One Times Square Moment

How a cannabis-legalization headline became a viral Snoop Dogg billboard in Times Square, live in 48 hours...

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Case study

UiPath x Blindspot, +104% Web Traffic From the Street

How UiPath used programmatic DOOH across 7 cities to reach hybrid-era enterprise decision-makers, +104.46%...

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In numbers

0

Advertisers

0M+

Screens

$0

Per store visit

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