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[Case Study] Airbnb uses Digital Out of Home to address NYC policy changes

by Blindspot
Performance versus Brand Airbnb has always been at the forefront of marketing trends. While most marketers hyper-focus on what is traditionally considered "performance" marketing (meaning they allocate budgets based on CPM, CPC or CPA KPIs), during the pandemic, Airbnb shifted their strategy and started distributing the majority of their budget to brand building. The new

How to get on a billboard

by DR
How to get on a billboard: business advice for DOOH advertising Have you ever driven by a massive billboard and thought to yourself, "I wish my business could be up there"? Well, with the rise of digital out-of-home advertising (DOOH), getting your brand on a billboard is no longer just a dream. In fact, DOOH