[Case Study] Airbnb uses Digital Out of Home to address NYC policy changes
by Blindspot
Performance versus Brand Airbnb has always been at the forefront of marketing trends. While most marketers hyper-focus on what is traditionally considered "performance" marketing (meaning they allocate budgets based on CPM, CPC or CPA KPIs), during the pandemic, Airbnb shifted their strategy and started distributing the majority of their budget to brand building. The new
