Creative Uses for Digital Billboards in Non-Traditional Locations

As they continue to rise in popularity, interactive digital billboards are changing the marketing game. Brands are increasingly choosing them over more traditional media outlets, using the space to advertise their goods and services, promote new offerings, and reach their target audience in new and exciting ways. 

While you might associate billboards with highways and overpasses, these are significantly more versatile. You can find indoor and outdoor models and even mobile digital billboard options that travel around town!

Not sure where to install yours? Today, we’re sharing a few non-traditional yet effective locations to try!

Retail Stores

In today’s Digital Era, campaigns that center on social media, email marketing, and paid search ads tend to generate buzz. However, research shows that in-person outreach is often more effective than virtual interactions. In fact, nine out of 10 adults notice out-of-home (OOH) ads, and 80% are inspired to visit a store or make a purchase after seeing one. 

If you operate a brick-and-mortar location or want to appeal to local buyers, consider setting up your digital billboard near a retail store! This way, you’ll catch their eye while they’re on the hunt for the perfect item. 

Public Transportation Hubs

According to one study, people board public transportation 35 million times each weekday. That means they’re spending a significant amount of time waiting for their bus or train. This is why these hubs are excellent for outdoor digital billboards!

If your local bus terminal or train station has space, consider installing one in a central location where it’s sure to catch the eye of every passerby. You can be sure that a good amount of incoming and outgoing traffic will see your advertisement at all hours of the day.

Airports

Similar to public transportation hubs, airports are also great places to install interactive billboards. In addition to setting one up outside, you can also advertise on the interior with indoor electronic billboards.

This way, travelers and their loved ones will see your message, no matter where in the world they’re heading. Rather than a quick glimpse, they may even give it a full, complete read. Considering that experts recommend getting to the airport two hours before a domestic flight and three hours before an international one, that’s a long time to advertise!

Schools

If your brand offers products that appeal to the younger generation, try to set up an outdoor LED billboard near a local school. Not only does this help you reach parents on their daily commute, but it also puts your brand in front of teachers, staff members, and administrators alike. 

This way, the next time they need to refresh or improve their classroom, they’ll be more likely to remember your message. Children respond especially well to visual marketing, especially if you use bold colors, engaging images, and wording that is easy to read.

Museums

Does your city have a strong cultural presence? Museums offer an opportunity to learn, engage, and explore all that a region has to offer. Digital LED billboards look right at home here, especially near modern museums that feature innovative, tech-savvy, or scientific exhibits.

To make sure your campaign is effective, think about the type of people who will be visiting the museum. Ideally, they will be part of your target audience. 

For instance, if you offer products or services designed for babies, toddlers, or school-age kids, installing eye-catching 3D digital billboards near a children’s museum is an ideal way to grab their attention — and catch the eye of their parents!

Office Buildings

If your company offers any type of business-to-business (B2B) products or supplies, consider using a digital billboard near an office building or business park. This way, buyers will learn about your gear as they travel to and from work each day. 

In addition to attracting regular workers, your brand will also be visible to their clients, visitors, partners, and any other stakeholders that come to their office. These are all people who could use or benefit from your services, and a billboard will help you stay relevant in their minds. 

Hotels

Want to appeal to locals and out-of-towners alike? Think about how many people walk or drive in front of your city’s hotels. Now, consider the number of individuals who enjoy those facilities, from conference centers and boardrooms to penthouse suites and dining establishments. 

What if they saw your brand as soon as they entered? Indoor digital billboards allow you to get front and center, introducing your company to people who might not have heard of it yet. Hotels allow you to reach a greater number of people, expanding your impact and campaign ROI.

Around Town

Have you ever been traveling around your city, only to notice an oversized billboard on the side of a large truck or van? These are known as digital mobile billboards, and they’re reinventing everything we thought we knew about localized marketing. 

Often traveling strategically around central locations, these vehicles will literally take your brand message to the masses. You can advertise when you’re stopped at a red light, running in for a quick bite, or parking at a trade show. Not only are the ads head-turning and conversation-starting, but they’re also memorable.

In short, mobile digital billboards allow you to capture what all marketers crave — sticky advertising. This means that your business will “stick” in the viewer’s mind long after you’ve driven away. They’ll remember what they saw and are more likely to recall your brand in the future. 

Set Up Your Own Interactive Digital Billboards

When you think about these unexpected yet helpful places to install your interactive digital billboards, your entire city should open up! While highways and freeways are certainly popular picks, they’re far from your only options. Now that you know a few of the best places to set up shop, your next step is to figure out what you want to share!

At Blindspot, we help individuals and brands advertise on almost any digital billboard in the world. Register today to immediately start browsing all of our locations and pricing!