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Contextual Triggers through Blindspot

by Blindspot

Dynamic DOOH campaigns at your fingertips. What does contextual or dynamic even mean? Simple. Ever saw an ad at the worst time possible? Of course you did. Everything from a travel ad in a news article about rising crime rates in that region to a billboard promoting a swimsuit when it's pouring outside. If you're

by Blindspot

Real Time above all. Data is the new oil. Real time data is putting oil in a Ferrari rather than a tractor. We're always looking for data partners that can provide valuable real time data for advertisers interested in doing dynamic DOOH and properly assessing campaign results. Although not all data Blindspot works with can

by Blindspot

One time integration. Demand-driven results. Blindspot allows data intelligence companies to monetise their data by integrating with Blindspot and allowing advertisers to use those data sets in order to better plan, track and analyse dynamic DOOH campaigns. By providing access to a global network of DOOH inventory, data partners can generate demand from international markets

by Blindspot

Get reports. Analyse business impact. Blindspot offers a variety of ways you can measure how your DOOH campaign influenced your sales and business results. The standard report that every screen has includes ad plays, meaning we will always monitor how many times your ad was shown on the screen and correlate it with your planned campaign.

by Blindspot

Buy competitively irregardless of budget size. Traditionally, OOH was bought through large budgets and long term commitment, as well as a lot of negotiation on top. This meant that companies that did not have these previous relationships could not competitively buy OOH without being forced in long term deals. Doing micro-campaigns at competitive rates was

by Blindspot

Start local. Go global. Blindspot is a network-agnostic marketplace. That means you can use Blindspot as a central hub to start global campaigns, rather than trying to figure out each market individually. Currently, Blindspot works with over 1 Million screens in 25 countries such as the US, Canada, UK, Australia, Germany, France, Italy, Ireland, Mexico,

by Blindspot

Automation is scary. We get it. Out of Home is all about reputation and relationships. Technology can help accelerate sales and generate additional revenue, but that doesn't mean it should come at the cost of negatively impacting existing business. Blindspot makes sure to enhance your current model, rather than change it, in 3 key ways:

by Blindspot

Curious to learn more about Blindspot's API integration for networks and media owners? The process is very straightforward. You already have a CMS and a player that you use to run your current clients and campaigns. Blindspot connects to your existing CMS through a Pull API integration, allowing you to keep full control of the

by TPS Engage

Our mission has always been to bring the ease of access, dynamic settings, and transparency that online advertising has to the offline world. More specifically, to Digital Out of Home. This is, of course, a simple enough statement, but a challenge when it comes to implementation. In the past years, we’ve had tremendous success on

by TPS Engage

In case you’re new here, let us introduce ourselves: Blindspot is a software solution for Digital Out of Home (DOOH) that allows companies to execute dynamic advertising (using public, proprietary or client data) on digital screens and offers enhanced analytics in order to track and improve performance. Blindspot is a Techstars company and with offices in New York,

Archives for:

Contextual Triggers through Blindspot

Real Time Data

Demand Driven Data

Tracking Results with DOOH

Flexible Budgets on DOOH

Campaigns at Global Scale

Staying in control with Blindspot

Network API Integration

With the addition of Burger King, Blindspot has now helped brands easily access inventory on 3 different continents

CASE STUDY: Using Blindspot to generate up to +54% revenue per month per digital billboard