Archives for:

Winning Billboard Marketing Campaigns – Target, Captivate, Convert

by Miguel
While many people worry that billboards won't make an impression because of their limited visibility, this couldn't be further from the case. In fact, billboards have an ROI of about 497%, and those using them see a $6 return for every dollar they spend. Read on for some practical guidance for crafting impactful billboard marketing

Creative Uses for Digital Billboards in Non-Traditional Locations

by Blindspot
As they continue to rise in popularity, interactive digital billboards are changing the marketing game. Brands are increasingly choosing them over more traditional media outlets, using the space to advertise their goods and services, promote new offerings, and reach their target audience in new and exciting ways.  While you might associate billboards with highways and