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VIOOH and Blindspot announce global partnership to enable performance driven, self-service advertising on JCDecaux inventory

by Blindspot
In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and Blindspot, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership.    The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through

Adsquare and Blindspot partner to offer advertisers more accountability and scalability on running data-driven Digital Out of Home campaigns

by Blindspot
The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of