Using cross-border DOOH micro-buying during COVID-19 lockdowns to deliver 340% more direct leads
The K-Startup Grand Challenge (KSGC) is the main Korean government program dedicated to foreign startups. Active since 2016, over 7.400 international startups have applied to be part of the program, despite the program being notoriously selective, with less than 1% of startups selected to participate. The initiative is organized by the National IT Promotion Agency