John F. Kennedy International · JFK · the US gateway to the world · June 2026
New York JFK moved 62.6 million passengers in 2025 through five terminals. American Airlines and Delta Air Lines hub here, which concentrates the flight banks. First US airport to receive scheduled Airbus A380 passenger service, on March 19, 2007. Blindspot books its screens by the hour, priced per play.
New York JFK advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, New York JFK screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart New York JFK play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The busiest terminal, the Delta and SkyTeam international hub, premium finance and luxury reach.
The international arrivals and customs halls, the inbound New York welcome for tourism and finance.
The JetBlue terminal, domestic and leisure reach for lifestyle brands.
The American and T1 international departures, a trans-Atlantic premium audience.
Baggage reclaim across terminals, a captive-dwell window.
The AirTrain stations and Central Terminal Area kerbside, transit and arriving passengers.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from New York JFK's media owners, Clear Channel Airports, Clear Channel Outdoor, Vistar Media (programmatic) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts New York JFK's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
JFK is America's front door to the world, the country's busiest international gateway with a near-even split of domestic and trans-Atlantic travelers, and home to Eero Saarinen's swooping 1962 TWA Flight Center, now a hotel. Terminal 4 is the busiest, the Delta and SkyTeam international hub; T5 is JetBlue's, T8 American's, and a $19 billion redevelopment is rebuilding T1 and T6. Long-haul banks land all day. Buy the T4 international departures and arrivals, the JetBlue domestic windows, the AirTrain frequency, and skip the dead hours.
T4 Dep and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
T5 Dep and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
T8 / T1 Dep fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
New York JFK doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | T4 Dep + Baggage | All day · long-haul banks |
| Business travelers | T4 Dep, T5 Dep | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | T5 Dep, T8 / T1 Dep | 10 AM–8 PM |
| International arrivals | T8 / T1 Dep, AirTrain / CTA | Aligned to long-haul landing banks |
| Duty-free & retail | T4 Dep, T5 Dep | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into New York JFK’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: business travelers riding Delta and JetBlue, JFK's two largest carriers by scheduled flights, concentrated into weekday morning and evening banks at T4 Dep and T5 Dep (see DOOH for B2B), and international long-haul and luxury shoppers moving through T4's duty-free hall, which carries brands like Chanel, Dior and Hennessy, on the busiest international gateway in the United States.
Book New York JFK by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Concourse & gate screens | from ~$0.45 per play | $100 buys hourly holdroom slots | seated, long-dwell traveler attention |
| Departures & T4 LED | $0.55–$7 per play | $7,000–$32,000 typical 4-week presence | every departing passenger pre-security |
| AirTrain & inter-terminal | $0.52–$4 per play | every transferring passenger | repeat frequency across terminals |
| Arrivals & baggage claim | $0.54–$5 per play | longest captive dwell | high-value arriving and international pax |
| Spectaculars & CTA | $0.78–$8 per play | brand-statement reach | America's front door |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any New York JFK (JFK) screen: the format (pricing runs higher on spectaculars & CTA than on concourse & gate screens), the zone (T4 (Delta / SkyTeam) Departures & retail carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
An hourly burst across one terminal through the morning departures bank. Ideal for launches and travel-intent campaigns.
Multi-zone airport push
T4 plus the JetBlue and American terminals and arrivals halls across peak banks, the workhorse plan for national and finance brands.
JFK flagship takeover
The T4 international halls plus the trans-Atlantic terminals and CTA spectaculars, a full takeover of America's front door.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Airports, Clear Channel Outdoor, Vistar Media (programmatic) among them, so you're leasing airtime on an existing structure, not erecting a new one.
New York JFK handled 62.6 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. The busiest international commercial airport in North America and the sixth-busiest airport in the United States overall; handled 62.6 million passengers in 2025, down 1.0 percent from the prior year. American Airlines and Delta Air Lines both hub here, which concentrates connecting traffic through the same core. It is served by Subway and, so the same audience continues landside.
New York JFK zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. T4 guarantees exposure to essentially every departing passenger. T4 International Arrivals & customs holds attention through a queue, where dwell is involuntary and long. T5 gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. T8 catches a recently landed audience with phones back out. AirTrain stations & CTA kerbside reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Five active terminals (1, 4, 5, 7, 8) with 130 gates total.
Yes. On Blindspot every New York JFK screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Clear Channel Airports, Clear Channel Outdoor, Vistar Media (programmatic); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In New York JFK a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as T5, or a concentrated burst on T4 and T4 International Arrivals & customs through the busiest departure banks only. At entry plays around $0.45, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter New York JFK by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
America's front door. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
