Billboards in Singapore · location intelligence · June 2026
Singapore has 213 screens on Blindspot across 5 formats, from Orchard Road to Marina Bay. Most are airport screens, about $4.60 a play. Booked by the hour, priced per play.
Singapore billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Orchard Road, Bugis / Somerset and landmark networks. On Blindspot, Singapore screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Singapore play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The flagship shopping belt, a continuous LED corridor and the highest retail footfall in the city.
The waterfront icon district around Marina Bay Sands, landmark screens and tourist dwell.
The financial-district core, towers, banks and a dense weekday decision-maker audience.
The youth and mid-market retail corridor, high-energy footfall and a younger audience.
The islandwide rail system, including Impact Screens, unmatched commuter frequency and dwell.
The world-class airport, 68M passengers a year and a premium, captive international audience.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Singapore's media owners, Clear Channel Singapore, Clear Channel Singapore, Clear Channel Singapore among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Singapore's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MRT and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Singapore is efficient and the footfall is almost engineered. Orchard Road carries retail and tourists, Marina Bay holds finance and the icons, and the MRT moves the island in clean, predictable peaks. The audience is affluent, international and dense. The tropical climate keeps life indoors and in transit, which favors place-based and mall screens. As a regional headquarters hub, the weekday B2B audience is real. In a city this measured, an hourly plan matched to the peaks wastes almost nothing.
Marina Bay and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Bugis / Somerset and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Orchard Road shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Singapore doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Orchard Road + Marina Bay | 6–11 PM |
| Commuter frequency | Raffles Place / CBD, Marina Bay | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Bugis / Somerset, Orchard Road | 12–8 PM |
| B2B / decision-makers | MRT network, Marina Bay | Weekdays 9 AM–6 PM |
| Tourism & events | Orchard Road, Changi Airport | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Singapore’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: retail and luxury brands along Orchard Road, a 2.5km stretch packing over 5,000 stores that pulls millions of shoppers a year, and convention and MICE audiences around Marina Bay, where the Sands Expo and Convention Centre alone drew more than 1.2 million event attendees in 2024.
Book Singapore by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Urban & street-level panels | from ~$0.30 per play | $150 buys hourly slots | Bugis and CBD footfall |
| Orchard & Marina digital | $0.60–$6 per play | $7,500–$21,000 typical 4-week presence | Flagship retail and icon reach |
| Transit screens (MRT · bus) | $0.30–$3 per play | 3M+ rides/day | Impact Screens and in-car dwell |
| Mall & retail screens | $0.40–$4 per play | high-intent shopper reach | Orchard and suburban malls |
| Airport (Changi) | $0.60–$6 per play | 68M passengers/year | Premium international traveller reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Singapore screen: the format (pricing runs higher on airport (Changi) than on urban & street-level panels), the zone (Orchard Road carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
District test
An hourly burst on one zone, an Orchard Road shopping window or a CBD weekday push. Ideal for launches and local tests.
Multi-zone city push
Orchard, Marina, transit and the CBD across peak windows, the workhorse plan for retail, finance and launch campaigns.
Islandwide flagship
Orchard plus Marina Bay icons and the MRT network, a full Singapore takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Moove Media, Clear Channel Singapore, SPHMBO among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Singapore screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Marina Bay, the afternoon retail stretch around Bugis / Somerset, or the evening social hours in Orchard Road, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Singapore on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Orchard Road through to Changi Airport. The underlying screens are owned and run by media operators such as Moove Media, Clear Channel Singapore and SPHMBO, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Singapore typically funds a multi-day hourly presence on a high-traffic corridor such as Marina Bay, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Singapore campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Singapore by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The island is moving. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
