Toronto Pearson International · YYZ · Canada's busiest hub · June 2026
Toronto Pearson International Airport handled 47.3 million passengers in 2025 through two terminals. Porter Airlines and WestJet hub here, and Union Pearson Express reaches the terminal directly. Pearson's first scheduled passenger flight took off August 29, 1939, on a Trans-Canada Air Lines DC-3. Blindspot books its screens by the hour, priced per play.
Toronto Pearson International Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Toronto Pearson International Airport screens are booked by the hour and priced per play, entry plays start around $0.48, with no contracts or minimums.
The smart Toronto Pearson International Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
Check-in across Terminal 1 and Terminal 3 funnels every departing passenger past the screens, Porter Airlines and WestJet banks included.
Screening for Terminal 1 and Terminal 3 holds a phone-down queue, and Porter Airlines and WestJet connection times keep it busy through the day.
Air Canada and Star Alliance passengers wait out connecting dwell at the Terminal 1 gates.
Reclaim belts and the AeroTV arrivals corridor catch a captive, recently landed audience.
The LINK shuttle and UP Express repeat your brand on the ride between terminals and downtown.
Maple Leaf Lounges and the duty-free runs reach a higher-spend traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Toronto Pearson International Airport's media owners, Astral Out of Home, Toronto Pearson International (YYZ) advertising program, Bell Media airport network among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Toronto Pearson International Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Pearson is Canada's largest airport and Air Canada's main hub, split across a vast Terminal 1 and a busy Terminal 3 that together carry domestic, transborder US and international flow. Mornings push transborder and domestic departures, midday holds connecting dwell at the gate concourses, evenings fill arrivals and the UP Express platform into downtown. The LINK train ties the terminals together, but every passenger crosses the same departures and security core. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Toronto Pearson International Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Toronto Pearson International Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: long-haul business travelers in Transit and Gates, where Toronto Pearson serves as Air Canada's primary global hub, connecting to roughly 200 destinations (see DOOH for B2B), and international arrivals travelers in Arrivals and Retail, moving through Canada's busiest airport, which carried 46.8 million passengers in 2024 and handles close to 45% of the country's air cargo.
Book Toronto Pearson International Airport by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall superboards & LED | from ~$0.48 per play | $100 buys hourly departures-hall slots | every departing passenger through the Terminal 1 concourse |
| Gate concourse & holdroom screens | from ~$0.48 per play | $100 buys hourly holdroom slots | seated, long-dwell connecting traveler attention before boarding |
| UP Express & LINK transit | from ~$0.46 per play | $100 buys repeat exposure on the city link | commuters and arrivals riding into downtown Toronto |
| Arrivals & baggage reclaim | from ~$0.46 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Departures-hall spectacular | custom | flagship Terminal 1 takeover | dominant share of voice over the whole departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Toronto Pearson International Airport (YYZ) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall superboards & LED), the zone (Departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One Terminal 1 pier's gate holdrooms across a morning departure bank
Multi-zone airport push
Departures hall, security lanes, the T1 and T3 concourses and the arrivals corridor together
YYZ flagship takeover
Dominant share of voice across the Terminal 1 departures core and the transborder concourse
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Astral Out of Home, Bell Media airport network among them, so you're leasing airtime on an existing structure, not erecting a new one.
Toronto Pearson International Airport handled 47.3 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Toronto Pearson handled 46.8 million passengers in 2024 and is the largest and busiest airport in Canada. Porter Airlines and WestJet both hub here, which concentrates connecting traffic through the same core. It is served by Union Pearson Express, so the same audience continues landside.
Toronto Pearson International Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Concourse & gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Toronto Pearson International Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Astral Out of Home, Bell Media airport network; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Toronto Pearson International Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Concourse & gate holdrooms, or a concentrated burst on Departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.48, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Toronto Pearson International Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
46.8 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
