Tokyo Haneda · HND · Asia's busiest by some counts · June 2026
Tokyo Haneda moved 91.6 million passengers in 2025 through three terminals. All Nippon Airways and Japan Airlines hub here, which concentrates the flight banks. Sapporo-Chitose is its busiest route. Blindspot books its screens by the hour, priced per play.
Tokyo Haneda advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Tokyo Haneda screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart Tokyo Haneda play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The international terminal, a striking hall with high-dwell departures, arrivals and a global audience.
Japan Airlines' domestic hub, dense business-traveler frequency through the day.
All Nippon Airways' domestic and select international gates, affluent frequent flyers.
The check-in and departures concourses across terminals, captive pre-security dwell.
Arrivals halls and baggage reclaim, the longest guaranteed dwell, especially Terminal 3 international.
The Tokyo Monorail and Keikyu Line connecting HND to central Tokyo, captive commute dwell.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Tokyo Haneda's media owners, JCDecaux Japan, Japan Airport Terminal Co. (HND media), NEW ART (in-terminal media) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Tokyo Haneda's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Haneda is the airport Tokyo actually uses. Just fifteen minutes from the city by monorail, HND carries 92 million passengers a year, overwhelmingly the highest-value mix in Japan: domestic business travelers out of Terminals 1 and 2, and a fast-growing international flow through the architecturally striking Terminal 3. The audience is disciplined and affluent, with long, orderly dwell at gates and arrivals. Book the morning domestic business banks and the international arrivals waves in Terminal 3.
Terminal 3 and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Terminal 2 and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Departures fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Tokyo Haneda doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Terminal 3 + Arrivals | All day · long-haul banks |
| Business travelers | Terminal 3, Terminal 2 | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Terminal 2, Departures | 10 AM–8 PM |
| International arrivals | Departures, Transit Link | Aligned to long-haul landing banks |
| Duty-free & retail | Terminal 3, Terminal 2 | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Tokyo Haneda’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: domestic business travelers moving through Terminal 3 and Terminal 2, the home base of Japan Airlines and All Nippon Airways, Japan's two largest carriers (see DOOH for B2B), and international connecting travelers using Departures and Transit Link, part of the traffic that made Haneda Japan's busiest airport, with 85.7 million passengers in 2024.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Concourse & gate screens | from ~$0.45 per play | $100 buys hourly holdroom slots | disciplined, long-dwell traveler attention |
| Terminal 3 international LED | $0.55–$5 per play | $6,000–$28,000 typical 4-week presence | global and premium travelers |
| Domestic terminal screens | $0.45–$4 per play | business-traveler frequency | JAL and ANA frequent flyers |
| Arrivals & baggage reclaim | $0.45–$4 per play | longest captive dwell | international arriving passengers |
| Monorail & access | $0.40–$3 per play | city-link dwell | captive commute to central Tokyo |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Tokyo Haneda (HND) screen: the format (pricing runs higher on monorail & access than on concourse & gate screens), the zone (Terminal 3 (international) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
An hourly burst across Terminal 3 or a domestic concourse through the morning business bank. Ideal for launches and travel campaigns.
Multi-zone airport push
International and domestic terminals plus arrivals across peak banks, the plan for global and B2B brands.
HND flagship takeover
All three terminals plus arrivals and the monorail link, a full takeover of Tokyo's downtown gateway.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Japan, Japan Airport Terminal Co. (HND media), NEW ART (in-terminal media) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Tokyo Haneda handled 91.6 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Haneda handled 85,906,170 passengers in 2024, a 9.1% increase year over year, ranking as the third-busiest airport globally. All Nippon Airways and Japan Airlines both hub here, which concentrates connecting traffic through the same core. It is served by Tokyo Monorail, so the same audience continues landside.
Tokyo Haneda zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Terminal 3 guarantees exposure to essentially every departing passenger. Terminal 1 holds attention through a queue, where dwell is involuntary and long. Terminal 2 gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Departures & check-in halls catches a recently landed audience with phones back out. Monorail & Keikyu access reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Tokyo Haneda screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as JCDecaux Japan, Japan Airport Terminal Co. (HND media), NEW ART (in-terminal media); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Tokyo Haneda a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Terminal 2, or a concentrated burst on Terminal 3 and Terminal 1 through the busiest departure banks only. At entry plays around $0.45, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Tokyo Haneda by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Tokyo's gateway. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
