Billboards in Tokyo · location intelligence · June 2026
The world's largest metropolis moves 37 million people through the planet's busiest stations, from Shibuya and Shinjuku to Ginza and Akihabara. Blindspot books Tokyo's screens by the hour at per-play prices, so even the densest city on earth is a precise, hour-by-hour buy.
Tokyo billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Shibuya Crossing, Akihabara and landmark networks. On Blindspot, Tokyo screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Tokyo play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The world's most famous crossing, a synced LED screen cluster and unmatched landmark reach.
The busiest railway station on earth, enormous commuter frequency and station digital.
The luxury flagship district, premium facades and an affluent, high-intent audience.
Electric Town's LED walls, a passionate tech, gaming and anime audience.
The business-hub core by Tokyo Station, corporate towers and weekday decision-makers.
The nightlife and tower district, international, affluent evening crowds.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Tokyo's media owners, LIVE BOARD, JR East / jeki, Tokyo Metro / Metro Ad among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Tokyo's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
JR East and Tokyo Metro station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Tokyo is the densest media market on earth, and the stations are the centers of gravity. Shibuya and Shinjuku move millions through the world's busiest crossings, Ginza carries luxury retail, and Akihabara pulls a specific, devoted crowd. The trains run on famously tight peaks, and the screens are large, bright and everywhere. Seasonal rhythms from cherry blossom to year-end shape the calendar. In a city this dense, hourly buying on the station peaks reaches enormous audiences without paying for the quiet hours.
Shinjuku Station and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Akihabara and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Shibuya Crossing shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Tokyo doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Shibuya Crossing + Shinjuku Station | 6–11 PM |
| Commuter frequency | Ginza, Shinjuku Station | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Akihabara, Shibuya Crossing | 12–8 PM |
| B2B / decision-makers | Tokyo / Marunouchi, Shinjuku Station | Weekdays 9 AM–6 PM |
| Tourism & events | Shibuya Crossing, Roppongi | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Tokyo’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: corporate decision-makers in Tokyo / Marunouchi, where Mitsubishi Estate anchors a district holding roughly 20 Fortune Global 500 headquarters, and electronics and pop culture shoppers in Akihabara, Tokyo's long-running "Electric Town" for computers, games and anime goods.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Urban & street-level panels | from ~$0.40 per play | $200 buys hourly slots | Akihabara and ward-centre footfall |
| Shibuya & Ginza spectaculars | $0.90–$8 per play | $10,000–$40,000+ typical 4-week presence | Landmark synced-screen reach |
| Transit screens (JR · Metro) | $0.40–$3 per play | world's busiest stations | Station and in-car captive dwell |
| Mall & retail screens | $0.50–$5 per play | high-intent shopper reach | Ginza and station-building retail |
| Iconic & landmark | $1–$8 per play | brand-statement reach | Shibuya Crossing screen cluster |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Tokyo screen: the format (pricing runs higher on iconic & landmark than on urban & street-level panels), the zone (Shibuya Crossing carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Ward test
An hourly burst on one zone, an Akihabara evening window or a Marunouchi weekday push. Ideal for launches and local tests.
Multi-zone city push
Shibuya, Shinjuku, transit and Ginza across peak windows, the workhorse plan for launches and brand campaigns.
Shibuya flagship
The Shibuya Crossing screen cluster plus Shinjuku and Ginza, a full Tokyo landmark takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, LIVE BOARD, JR East / jeki, Tokyo Metro / Metro Ad among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Tokyo screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Shinjuku Station, the afternoon retail stretch around Akihabara, or the evening social hours in Shibuya Crossing, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Tokyo on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Shibuya Crossing through to Roppongi. The underlying screens are owned and run by media operators such as LIVE BOARD, JR East / jeki and Tokyo Metro / Metro Ad, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Tokyo typically funds a multi-day hourly presence on a high-traffic corridor such as Shinjuku Station, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.40 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Tokyo campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Tokyo by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
37 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
