Sao Paulo Guarulhos International · GRU · three terminals, one approach · June 2026
Sao Paulo Guarulhos International handled 47.2 million passengers in 2025 across three terminals. Gol Linhas Aereas and LATAM Brasil hub here. Santiago de Chile is its busiest route. In 2024, the airport was named one of the best airports in the world by AirHelp. Blindspot books its screens by the hour, priced per play.
Sao Paulo Guarulhos International advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Sao Paulo Guarulhos International screens are booked by the hour and priced per play, entry plays start around $0.50, with no contracts or minimums.
The smart Sao Paulo Guarulhos International play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
Check-in concourses across T2 and T3 funnel every departing passenger past premium large-format digital.
Screening queues hold attention through the choke point between landside and the gates.
Seated long-dwell travelers wait at the boarding piers across all three terminals before departure.
Reclaim belts and the arrivals corridor catch a captive, recently landed audience at the meeters point.
The shuttle between terminals and the GRU Airport rail link repeat your brand on the move.
Duty-free runs and lounge dwell in T3 reach a higher-spend international traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Sao Paulo Guarulhos International's media owners, JCDecaux Brasil, Sao Paulo Guarulhos International (GRU) advertising concession, Eletromidia (Brazil OOH network) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Sao Paulo Guarulhos International's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
GRU is three terminals with different rhythms: T1 runs Azul and compact domestic banks, T2 carries the bulk of domestic and Latin American flying, T3 handles the long-haul intercontinental departures to Europe, North America and beyond. Mornings push domestic departures, late afternoon and evening fill the international gates in T3, and arrivals stay busy almost round the clock. The approach highway and the GRU Airport rail link feed everyone through the same curbside. Buy the banks that match your audience, skip the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Sao Paulo Guarulhos International doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Sao Paulo Guarulhos International’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: corporate travelers, since Guarulhos is the main hub for LATAM Airlines and Latin America's busiest airport, moving business flyers through Departures and Gates on weekday mornings, and international trade and logistics buyers, as GRU's cargo terminal handles roughly 700,000 to 800,000 tons of freight a year and accounts for over half of Brazil's air imports and exports, drawing import and export travelers through Arrivals and Retail.
Book Sao Paulo Guarulhos International by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall LED & pillars | from ~$0.50 per play | $100 buys hourly departures-hall slots | every departing passenger through T2 and T3 check-in |
| Gate concourse & holdroom screens | from ~$0.50 per play | $100 buys hourly holdroom slots | seated, long-dwell travelers before boarding |
| Inter-terminal link & rail | from ~$0.48 per play | $100 buys repeat exposure on the link | passengers moving between terminals and to the city |
| Arrivals & baggage reclaim | from ~$0.48 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Departures-hall spectacular | custom | flagship T3 takeover | dominant share of voice over the international hall |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Sao Paulo Guarulhos International (GRU) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall LED & pillars), the zone (Departures halls carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One terminal's gate holdrooms across a morning departure bank
Multi-zone airport push
Departures halls, security lanes, T2 and T3 gates and the arrivals corridor together
GRU flagship takeover
Dominant share of voice across the T3 departures hall and the international piers
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Brasil, Eletromidia (Brazil OOH network) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Sao Paulo Guarulhos International handled 47.2 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Guarulhos is the largest airport in Brazil and Latin America, among the 50 busiest in the world, handling 47,188,085 passengers in 2025 (up 8% year over year). Gol Linhas Aereas and LATAM Brasil both hub here, which concentrates connecting traffic through the same core. It is served by Airport Express, so the same audience continues landside.
Sao Paulo Guarulhos International zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures halls guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Gate concourses & holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Sao Paulo Guarulhos International screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as JCDecaux Brasil, Eletromidia (Brazil OOH network); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Sao Paulo Guarulhos International a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Gate concourses & holdrooms, or a concentrated burst on Departures halls and Security & checkpoint through the busiest departure banks only. At entry plays around $0.50, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Sao Paulo Guarulhos International by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
43.6 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
