Gothenburg · GOT · the west-coast gateway · July 2026
Sweden's west-coast gateway carried just over 5.3 million passengers in 2024 and grew again in 2025, one terminal in the Härryda forest 30 minutes from the Central Station, and Blindspot books its airside screens by the hour, matched to how Landvetter's industrial and holiday banks actually move.
Göteborg Landvetter Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Göteborg Landvetter Airport screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart Göteborg Landvetter Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The check-in hall funnels every departing passenger past the desks and kiosks, the first and longest dwell before security.
The security lanes hold travelers in a slow, phone-down queue with wide overhead sightlines before the duty-free walkthrough.
The gate holdrooms seat boarding passengers for the SAS, Norwegian and Ryanair banks, 30 to 60 minutes of dwell.
Arriving travelers cluster at the reclaim belts with nothing to do but wait, a captive audience minutes from the coach ranks.
The Flygbussarna rank and the taxi curb move arriving passengers past screens on the forest-road run toward the Göta älv.
The duty-free walkthrough and lounges catch relaxed, spending-minded travelers with time before the gate call.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Göteborg Landvetter Airport's media owners, Swedavia Advertising, Göteborg Landvetter Airport media, Flygbussarna coach media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Göteborg Landvetter Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Landvetter is Sweden's second-largest airport: just over 5.3 million passengers in 2024, international traffic up 6 percent, and 2025 grew again by almost 2 percent with nine new routes. SAS carries the bulk of the traffic alongside Norwegian, Ryanair, Wizz Air and KLM, feeding a catchment built on Volvo, the port of Gothenburg and the west-coast industrial belt, with Gothia Cup and Way Out West stacking the summer waves. Swedavia sells the screens itself, including the 36-meter premium wall. Buy the Monday Stockholm banks and the summer festival weeks.
Check-in and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Baggage fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Göteborg Landvetter Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Check-in + Coach / Curb | All day · long-haul banks |
| Business travelers | Check-in, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Baggage | 10 AM–8 PM |
| International arrivals | Baggage, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Check-in, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Göteborg Landvetter Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: Volvo Cars and Volvo Group executives, engineers and suppliers moving through Check-in and Gates on weekday business trips, since Gothenburg is home to both companies' headquarters and Volvo Cars' Torslanda assembly plant (see DOOH for B2B), and freight, shipping and logistics professionals passing through Baggage and Retail, drawn by the Port of Gothenburg, the largest port in Scandinavia and the route for roughly 30% of Sweden's foreign trade.
Book Göteborg Landvetter Airport by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in hall large screens | from ~$0.45 per play | $100 buys hourly check-in-hall slots | every departing traveler through the terminal |
| Gate & holdroom screens | from ~$0.45 per play | $100 buys hourly holdroom slots | seated traveler attention before boarding |
| Coach & ground transport | from ~$0.43 per play | $100 buys repeat exposure on the city link | arrivals and visitors riding toward the Central Station |
| Arrivals & baggage reclaim | from ~$0.43 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| 36-meter wall spectacular | custom | flagship departures takeover | dominant share of voice over the west-coast gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Göteborg Landvetter Airport (GOT) screen: the format (pricing runs higher on 36-meter wall spectacular than on check-in hall large screens), the zone (Check-in hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The gate holdrooms across a Monday morning Stockholm bank
Multi-zone airport push
Check-in, security, the holdrooms, reclaim and the coach rank together
GOT flagship takeover
Dominant share of voice across the departures core, timed to Gothia Cup or the summer charter peak
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Swedavia Advertising, Flygbussarna coach media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Göteborg Landvetter Airport handles roughly 5.3 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Göteborg Landvetter Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Swedavia Advertising, Flygbussarna coach media; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Göteborg Landvetter Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
5.3 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
