Gothenburg DOOH · Avenyn · Nordstan · Centralstationen · June 2026
A west-coast metro near 1.08 million on the Kattegat, from the Avenyn boulevard to Nordstan to the Liseberg crowds, bookable by the hour, priced per play, matched to how Gothenburg actually moves.
Gothenburg billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Kungsportsavenyn, Gotaplatsen and landmark networks. On Blindspot, Gothenburg screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart Gothenburg play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The kilometre-long boulevard from the canal to Gotaplatsen is the city's signature shopping and going-out strip.
One of Scandinavia's largest malls sits beside the Central Station, the metro's busiest rail and tram interchange.
The pedestrianised central fashion streets carry steady daytime shopping traffic next to the Avenyn.
The cultural square with the art museum, concert hall and Poseidon statue anchors the evening arts calendar.
The Liseberg amusement park and the Korsvagen transit node draw around three million visitors a year.
Historic Haga's cobbled lanes and the Linnegatan cafe strip draw a steady lifestyle and tourist crowd.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Gothenburg's media owners, Clear Channel Sverige, JCDecaux Sweden, Visual Art among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Gothenburg's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Vasttrafik tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Gothenburg runs on its trams and its harbour. Mornings pour commuters into Nordstan and the Central Station from across Scandinavia's largest tram network; lunch fills Kungsgatan and the Avenyn boulevard; evenings pull crowds up to Gotaplatsen for the concert hall and museum and out to Liseberg in season. Summer loads Way Out West and the festival calendar, while the port keeps daytime traffic steady. Buy the tram-fed morning peak and the Avenyn evening, ease off the quiet midday stretch.
Nordstan and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Gotaplatsen and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Kungsportsavenyn shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Gothenburg doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Kungsportsavenyn + Nordstan | 6–11 PM |
| Commuter frequency | Kungsgatan, Nordstan | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Gotaplatsen, Kungsportsavenyn | 12–8 PM |
| B2B / decision-makers | Liseberg, Nordstan | Weekdays 9 AM–6 PM |
| Tourism & events | Kungsportsavenyn, Haga | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Gothenburg’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Avenyn boulevard digital | from ~$0.54 per play | $100 buys hourly bursts along the main boulevard | retail and going-out dwell |
| Nordstan mall digital | from ~$0.50 per play | the central mall beside the Central Station | shopper and commuter audiences |
| Kungsgatan pedestrian digital | from ~$0.44 per play | the central fashion streets | daytime shopper reach |
| Liseberg place-based digital | from ~$0.36 per play | the park approach and Korsvagen node | visitor and event crowds |
| Vasttrafik tram screens | from ~$0.33 per play | platforms across the tram network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Tram-corridor test
A week of morning and evening bursts on the tram-fed core into Nordstan and Avenyn.
Multi-zone Gothenburg push
Avenyn, Nordstan and Gotaplatsen running together across peak dayparts.
Gothenburg flagship
Full Avenyn and central saturation timed to Liseberg season and festival weekends.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Gothenburg screens are priced per play and booked by the hour, entry plays start around $0.31, with no contracts or minimums.
Kungsportsavenyn ranks #1 for reach and dwell. For premium and B2B audiences, Nordstan leads; for retail intent, Gotaplatsen; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Gothenburg screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Gothenburg onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Clear Channel Sverige, JCDecaux Sweden, Visual Art.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Nordstan corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Gothenburg campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Gothenburg by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Sweden's second city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
