Stockholm Arlanda · ARN · Sweden's main gateway · June 2026
Stockholm Arlanda Airport handled 24.3 million passengers in 2025 through four terminals. Scandinavian Airlines and PopulAir hub here, and Arlanda Express reaches the terminal directly. The first Airbus A380 landed at the airport in September 2010. Blindspot books its screens by the hour, priced per play.
Stockholm Arlanda Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Stockholm Arlanda Airport screens are booked by the hour and priced per play, entry plays start around $0.50, with no contracts or minimums.
The smart Stockholm Arlanda Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The Terminal 2 to 5 check-in concourses funnel every departing Nordic traveler past premium digital media before the gates.
Screening for Terminal 1 holds a phone-down queue, and Scandinavian Airlines and PopulAir connection times keep it busy through the day.
SAS and Norwegian passengers wait out boarding dwell across the Terminal 5 Schengen banks and the Terminal 2 to 4 gate holdrooms.
Reclaim belts in Terminal 1 catch a landed audience with phones back out and bags still coming.
The Arlanda Express and SJ mainline platforms repeat your brand on the ride into Stockholm Central and across the region.
The SAS lounges and the Terminal 5 international duty-free reach a higher-spend Nordic traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Stockholm Arlanda Airport's media owners, Clear Channel Sweden (Swedavia concession), Stockholm Arlanda (ARN) advertising program, Stockholm Arlanda Airport media estate (Swedavia) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Stockholm Arlanda Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Stockholm Arlanda is Sweden's main gateway and the Scandinavian SAS hub, the base for Scandinavian Airlines and a stronghold for Norwegian and Ryanair feeding the whole Nordic region. Four terminals numbered 2, 3, 4 and 5 split the flow: Terminal 5 holds the Schengen and intercontinental banks, with 2, 3 and 4 working the domestic and short-haul core, and Terminals 4 and 5 joined airside to run as one. Mornings push the domestic and Nordic departure banks, midday holds transfer dwell, evenings fill arrivals and the Arlanda Express platform. Four terminals, one premium Nordic audience. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Stockholm Arlanda Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Stockholm Arlanda Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: connecting business travelers filling Departures and Transit on SAS' Scandinavian hub, which runs more than 70 direct routes and around 120 daily departures (see DOOH for B2B), and freight and logistics buyers tied to Cargo City, where SAS Cargo, DHL and Sweden's postal carrier move roughly 60,000 tonnes a year and pull their partners through Arrivals and Retail alongside more than 24 million annual passengers.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall pillars & LED | from ~$0.50 per play | $100 buys hourly departures-hall slots | every departing Nordic traveler through the Terminal 2 to 5 concourses |
| Gate concourse & holdroom screens | from ~$0.50 per play | $100 buys hourly holdroom slots | seated, Nordic traveler attention before boarding |
| City rail transit | from ~$0.48 per play | $100 buys repeat exposure on the city link | arrivals and Nordic visitors riding into Stockholm Central |
| Arrivals & baggage reclaim | from ~$0.48 per play | $100 buys belt-side reclaim time | a captive, recently landed audience of Nordic and city visitors |
| Departures-hall spectacular | custom | flagship Terminal 5 takeover | dominant share of voice over the whole departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Stockholm Arlanda Airport (ARN) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall pillars & LED), the zone (Departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One terminal's gate holdrooms across a morning Nordic departure bank
Multi-zone airport push
Departures hall, security lanes, the Terminal 5 Schengen gates and the arrivals corridor together
ARN flagship takeover
Dominant share of voice across the departures core and the four-terminal concourses
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Sweden (Swedavia concession) among them, so you're leasing airtime on an existing structure, not erecting a new one.
Stockholm Arlanda Airport handled 24.3 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Arlanda handled about 24.3 million passengers in 2025, up 7.0% year over year. Scandinavian Airlines and PopulAir both hub here, which concentrates connecting traffic through the same core. It is served by Arlanda Express, so the same audience continues landside.
Stockholm Arlanda Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Concourse & gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Stockholm Arlanda Airport has four operational terminals (2, 3, 4 and 5); Terminal 1 was reserved but never built.
Yes. On Blindspot every Stockholm Arlanda Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by Clear Channel Sweden (Swedavia concession); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Stockholm Arlanda Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Concourse & gate holdrooms, or a concentrated burst on Departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.50, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Stockholm Arlanda Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
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22.7 million travelers. Your hour.
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