Dallas · DAL · Southwest's home field · July 2026
Dallas Love Field handled 16.9 million passengers in 2025 across a single terminal. Houston Hobby is its busiest route. Blindspot books its screens by the hour, priced per play.
Dallas Love Field advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Dallas Love Field screens are booked by the hour and priced per play, entry plays start around $0.50, with no contracts or minimums.
The smart Dallas Love Field play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The ticketing hall catches every departing passenger at the counters and kiosks, the first dwell for a business-heavy Texas audience.
The consolidated checkpoint runs slow, phone-down queues with clean sightlines, all 18 million passengers funneled through one space.
The single concourse seats the Southwest banks in holdrooms along one spine, 30 to 60 minutes of dwell before every departure.
The central Concession Village sits at the heart of the concourse, where relaxed travelers eat, shop and wait with money to spend.
Arrivals wait at the carousels six miles from downtown, a captive audience of corporate travelers and returning Dallasites.
The curb and the Love Link shuttle stop move every arriving passenger toward Mockingbird Lane, the tollway and downtown.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Dallas Love Field's media owners, Lamar Airport Advertising, Clear Channel Airports, City of Dallas aviation media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Dallas Love Field's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Love Field is the airport Dallas actually uses: six miles from downtown, one terminal, 20 gates, and Southwest Airlines running about 96 percent of the traffic from its corporate home field, with Delta and Alaska working the rest. It set a record 18 million passengers in 2024, up 12 percent on the year, and ACI named it North America's best airport in its size class for 2023 and 2024. The flow is the advertiser's dream: one ticketing hall, one checkpoint, one concourse, every passenger walking past Concession Village in the middle. The business banks skew frequent-flyer and Texas-corporate. Buy the Monday morning banks and the Friday getaway waves.
Ticketing and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Village fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Dallas Love Field doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Ticketing + Baggage | All day · long-haul banks |
| Business travelers | Ticketing, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Village | 10 AM–8 PM |
| International arrivals | Village, Curb | Aligned to long-haul landing banks |
| Duty-free & retail | Ticketing, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Dallas Love Field’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: Southwest Airlines business accounts, since Love Field is Southwest's birthplace and corporate headquarters, with the carrier holding roughly 95% of the airport's traffic through Ticketing and Gates (see DOOH for B2B), and general aviation and charter passengers, who route through Love Field's dedicated customs facility for international arrivals rather than the commercial terminal used by domestic Southwest flights.
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Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ticketing hall screens & LED | from ~$0.50 per play | $100 buys hourly ticketing-hall slots | every departing traveler in one hall |
| Concourse & holdroom screens | from ~$0.50 per play | $100 buys hourly holdroom slots | seated dwell along one 20-gate spine |
| Baggage claim & arrivals | from ~$0.48 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Curb & ground transport | from ~$0.48 per play | $100 buys repeat curbfront exposure | every arrival heading downtown |
| Departures-core spectacular | custom | flagship takeover of the ticketing hall | dominant share of voice over Southwest's home field |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Dallas Love Field (DAL) screen: the format (pricing runs higher on departures-core spectacular than on ticketing hall screens & LED), the zone (Ticketing hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The holdrooms across a Monday morning Southwest bank
Multi-zone airport push
Ticketing, the checkpoint, the concourse and Concession Village together
DAL flagship takeover
Dominant share of voice across the departures core, timed to the corporate travel season or the holiday waves
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Airport Advertising, Clear Channel Airports among them, so you're leasing airtime on an existing structure, not erecting a new one.
Dallas Love Field handled 16.9 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Love Field is the birthplace, corporate headquarters, and a major operating base of Southwest Airlines, which held a 98.02 percent market share at the airport for the year ending December 2025. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.
Dallas Love Field zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Ticketing hall guarantees exposure to essentially every departing passenger. Security checkpoint holds attention through a queue, where dwell is involuntary and long. 20-gate concourse gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Concession Village catches a recently landed audience with phones back out. Ground transport & curb reaches a higher-spend traveler before the flight. The terminal layout shapes all of this: Dallas Love Field has a single passenger terminal with 20 numbered gates; JSX operates from a separate private terminal on the field.
Yes. On Blindspot every Dallas Love Field screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Lamar Airport Advertising, Clear Channel Airports; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Dallas Love Field a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as 20-gate concourse, or a concentrated burst on Ticketing hall and Security checkpoint through the busiest departure banks only. At entry plays around $0.50, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Dallas Love Field by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
18 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
