Dallas · DAL · Southwest's home field · July 2026
Dallas's close-in airport set a record 18 million passengers in 2024 through one terminal and a single 20-gate concourse, six miles from downtown, and Blindspot books its airside screens by the hour, matched to how Love Field's Southwest banks and corporate commutes actually move.
Dallas Love Field advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Dallas Love Field screens are booked by the hour and priced per play, entry plays start around $0.50, with no contracts or minimums.
The smart Dallas Love Field play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The ticketing hall catches every departing passenger at the counters and kiosks, the first dwell for a business-heavy Texas audience.
The consolidated checkpoint runs slow, phone-down queues with clean sightlines, all 18 million passengers funneled through one space.
The single concourse seats the Southwest banks in holdrooms along one spine, 30 to 60 minutes of dwell before every departure.
The central Concession Village sits at the heart of the concourse, where relaxed travelers eat, shop and wait with money to spend.
Arrivals wait at the carousels six miles from downtown, a captive audience of corporate travelers and returning Dallasites.
The curb and the Love Link shuttle stop move every arriving passenger toward Mockingbird Lane, the tollway and downtown.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Dallas Love Field's media owners, Lamar Airport Advertising, Clear Channel Airports, City of Dallas aviation media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Dallas Love Field's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Love Field is the airport Dallas actually uses: six miles from downtown, one terminal, 20 gates, and Southwest Airlines running about 96 percent of the traffic from its corporate home field, with Delta and Alaska working the rest. It set a record 18 million passengers in 2024, up 12 percent on the year, and ACI named it North America's best airport in its size class for 2023 and 2024. The flow is the advertiser's dream: one ticketing hall, one checkpoint, one concourse, every passenger walking past Concession Village in the middle. The business banks skew frequent-flyer and Texas-corporate. Buy the Monday morning banks and the Friday getaway waves.
Ticketing and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Village fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Dallas Love Field doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Ticketing + Baggage | All day · long-haul banks |
| Business travelers | Ticketing, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Village | 10 AM–8 PM |
| International arrivals | Village, Curb | Aligned to long-haul landing banks |
| Duty-free & retail | Ticketing, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Dallas Love Field’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ticketing hall screens & LED | from ~$0.50 per play | $100 buys hourly ticketing-hall slots | every departing traveler in one hall |
| Concourse & holdroom screens | from ~$0.50 per play | $100 buys hourly holdroom slots | seated dwell along one 20-gate spine |
| Baggage claim & arrivals | from ~$0.48 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Curb & ground transport | from ~$0.48 per play | $100 buys repeat curbfront exposure | every arrival heading downtown |
| Departures-core spectacular | custom | flagship takeover of the ticketing hall | dominant share of voice over Southwest's home field |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Dallas Love Field (DAL) screen: the format (pricing runs higher on departures-core spectacular than on ticketing hall screens & LED), the zone (Ticketing hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The holdrooms across a Monday morning Southwest bank
Multi-zone airport push
Ticketing, the checkpoint, the concourse and Concession Village together
DAL flagship takeover
Dominant share of voice across the departures core, timed to the corporate travel season or the holiday waves
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Airport Advertising, Clear Channel Airports among them, so you're leasing airtime on an existing structure, not erecting a new one.
Dallas Love Field handles roughly 18 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Dallas Love Field screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Lamar Airport Advertising, Clear Channel Airports; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Dallas Love Field by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
18 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
