Billboards in Dallas · drive-time intelligence · June 2026
Dallas is one of the few cities we price where billboards are the largest format: 144 screens at about $0.28 a play, anchoring the Downtown CBD and Uptown. In total the metroplex carries 782 screens across 12 formats on Blindspot. Booked by the hour, priced per play.
Dallas billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown / CBD, Victory Park / AAC and landmark networks. On Blindspot, Dallas screens are booked by the hour and priced per play, entry plays start around $0.25, with no contracts or minimums.
The smart Dallas play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The office core around Reunion Tower and Main Street, weekday decision-makers and dense daytime traffic.
Dining, nightlife and the McKinney Avenue corridor, affluent, walkable evening crowds.
The entertainment district, music venues, bars and a young, high-dwell night audience.
American Airlines Center crowds and arena event nights, concentrated, high-energy reach.
The signature freeway interchanges, enormous vehicular frequency on the busiest North Dallas routes.
Business parks and the approach to DFW, corporate audiences and airport-bound travellers.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Dallas's media owners, Clear Channel Outdoor, OUTFRONT Media, Lamar Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Dallas's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
DART rail and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Dallas is built for the car, so the freeways are the main streets. The Downtown CBD and Uptown anchor the core, while the Tollway and LBJ carry commuters out toward Plano and the suburbs. Oil, tech and corporate relocations keep the weekday audience affluent and growing. Heat shapes the calendar, pushing daytime life indoors and onto the highways. Own the morning and evening drive windows and you reach a metroplex that rarely slows down.
Uptown and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Victory Park / AAC and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown / CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Dallas doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown / CBD + Uptown | 6–11 PM |
| Commuter frequency | Deep Ellum, Uptown | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Victory Park / AAC, Downtown / CBD | 12–8 PM |
| B2B / decision-makers | High Five / US-75, Uptown | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown / CBD, Las Colinas / DFW corridor | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Dallas’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: corporate headquarters and professional services, since the Las Colinas / DFW corridor hosts the global head offices of companies like ExxonMobil, Fluor and Kimberly-Clark (see DOOH for B2B), and live events and entertainment, anchored by the American Airlines Center in Victory Park / AAC (see DOOH for events).
Book Dallas by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Downtown & urban panels | from ~$0.25 per play | $100 buys hourly core slots | CBD footfall and weekday dwell |
| Freeway & roadside bulletins | $0.30–$3 per play | $3,500–$20,000 typical 4-week presence | High Five and US-75 commuter frequency |
| Transit screens (DART) | $0.25–$2 per play | 53M boardings/year | Rail platforms, buses and shelters |
| Mall & retail screens | $0.30–$3 per play | high-intent shopper reach | Galleria and NorthPark retail |
| Arena & events (AAC) | $0.40–$5 per play | event-night reach | Victory Park concentrated crowds |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Dallas screen: the format (pricing runs higher on arena & events (AAC) than on downtown & urban panels), the zone (Downtown / CBD carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Neighbourhood test
An hourly burst on one zone, Deep Ellum nights or an Uptown dining window. Ideal for launches and local tests.
Multi-zone city push
Downtown, freeways and transit across peak windows, the workhorse plan for retail, auto and app campaigns.
Metroplex flagship
Every zone plus the High Five interchanges and arena moments, a full DFW takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Outdoor, OUTFRONT Media, Lamar Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Dallas screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Uptown, the afternoon retail stretch around Victory Park / AAC, or the evening social hours in Downtown / CBD, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Dallas on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown / CBD through to Las Colinas / DFW corridor. The underlying screens are owned and run by media operators such as Clear Channel Outdoor, OUTFRONT Media and Lamar Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Dallas typically funds a multi-day hourly presence on a high-traffic corridor such as Uptown, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.25 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Dallas campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Dallas by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
7.9 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
