Put women's stories on the world's loudest corner.
Boss Beauties is an NFT collection built around celebrating women, known as the first NFT collection featured on the New York Stock Exchange, and for its mentorship, scholarship and community work with young women and girls. For International Women's Day, it wanted to say something plain and public: women deserve the biggest stage there is.
So the brief was not a media schedule. It was a place. Times Square, New York. The one corner where a message is seen by the whole passing world at once, and the one morning of the year when a message about women belongs on it. The job was to be there, visibly, on the screens that define the corner.
Quotable, self-contained, sourced · Boss Beauties × Blindspot, International Women's Day
- Boss Beauties, an NFT collection celebrating women and the first NFT collection featured on the New York Stock Exchange, ran a Times Square takeover in New York for International Women's Day, booked on Blindspot's programmatic DOOH platform.
- The takeover ran across three landmark Times Square screens: the Nasdaq Tower, the Sunglass Hut board and the Broadway Plaza board. Each screen carried creative that praised women for their work, education and character.
- The source case study reports no quantified results for the flight, so none are claimed here. The story is the placement itself: one message about women, on three of the most-seen screens on earth, on the day it belongs there.
Three screens, one sightline
The takeover ran on three of Times Square's landmark screens, chosen because together they own the corner's main sightlines. The Nasdaq Tower anchored the campaign as a tall market-facing spectacular; the Sunglass Hut and Broadway Plaza boards carried it wide over the pedestrian plaza where the crowds gather. Each one ran creative that praised women for their work, education and character.
Nothing about the mechanics was exotic. These world-famous screens book on Blindspot the same way any screen does: pick the board, set the day, buy the plays. No agency retainer, no year-long contract, and no minimum spend standing between a brand and the Nasdaq Tower on the morning it matters.
On the corner, that morning
The photographs below are from the flight itself: the Boss Beauties creative live on each of the three boards, shot on the plaza.
A cultural moment is a booking, not a miracle
The source reports no play counts, no reach figures and no percentages for this flight, and Blindspot has not published campaign-level numbers for it, so this page shows none. That honesty is the point. The value of a campaign like this is not in a results table; it is in being present, on the right screens, on the exact day the conversation is happening. Boss Beauties wanted women on the world's most-seen corner for International Women's Day, and that is precisely what ran.
What makes it repeatable is that none of it required a special deal. A cultural-moment takeover of Times Square is booked like any other Blindspot flight: choose the screens, choose the day, buy the plays. The landmark is famous; the booking is ordinary.
Be on the loudest corner in the world. On the one morning it means the most.
The Boss Beauties takeover, in one sentence
Questions, answered
What was the Boss Beauties Times Square campaign?
Boss Beauties is an NFT collection built around celebrating women, known as the first NFT collection featured on the New York Stock Exchange and for its mentorship, scholarship and community work with young women and girls. For International Women's Day, the collection ran a Times Square takeover in New York on Blindspot's programmatic DOOH platform. The creative ran on three of the corner's landmark screens, the Nasdaq Tower, the Sunglass Hut board and the Broadway Plaza board, and each one praised women for their work, education and character. The point of the campaign was the placement itself: putting a message about women on the loudest advertising corner in the world, on the one morning that message belongs there. Blindspot has not published campaign-level performance figures for this flight.
Which Times Square screens did Boss Beauties run on?
The Boss Beauties International Women's Day takeover ran on three landmark Times Square screens. The Nasdaq Tower, the curved market-facing display that fronts the Nasdaq MarketSite, carried the campaign as a portrait spectacular. The Sunglass Hut board and the Broadway Plaza board carried it as wide landscape placements over the pedestrian plaza where crowds gather and photograph the corner. Together the three sites put one message across the sightlines that define Times Square. Booking iconic screens like these on Blindspot works the same way as any other flight: pick the exact screens, set the dates, and buy the plays, with no long-term contract and no minimum spend required to appear on a world-famous board.
Were the results of the campaign measured?
The source case study reports no quantified results for this flight: no play counts, reach figures or percentages were published, and Blindspot has not released campaign-level numbers for it. So this page does not claim any. The story here is the placement rather than a performance table. For a cultural-moment campaign like International Women's Day, the value is being present, visibly and on the right screens, at the exact moment the conversation is happening, and the three Times Square boards did exactly that. Any Blindspot flight can be measured with a geo-tagged, time-stamped proof-of-play log when the brief calls for it, but no such figures were shared for the Boss Beauties takeover, so none are shown.
