El Dorado International · BOG · the Andes gateway above the clouds · June 2026
El Dorado International, Bogota handled 45.5 million passengers in 2025 across two terminals. Avianca and Aerosucre hub here. Opened on 10 December 1959. Blindspot books its screens by the hour, priced per play.
El Dorado International, Bogota advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, El Dorado International, Bogota screens are booked by the hour and priced per play, entry plays start around $0.48, with no contracts or minimums.
The smart El Dorado International, Bogota play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The Terminal 1 check-in concourse funnels every departing passenger past premium large-format digital.
Screening for Terminal 1 and Terminal 2 holds a phone-down queue, and Avianca and Aerosucre connection times keep it busy through the day.
Seated long-dwell travelers wait at the domestic and international piers before boarding.
Reclaim belts and the arrivals corridor catch a captive, recently landed Andean audience.
The Puente Aereo shuttle banks and the link to Terminal 1 repeat your brand across the domestic flow.
Duty-free runs and lounge dwell reach a higher-spend international traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from El Dorado International, Bogota's media owners, JCDecaux Colombia, El Dorado International (BOG) advertising concession, OPAIN (airport media owner) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts El Dorado International, Bogota's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
El Dorado is two terminals on the savanna above Bogota: the main Terminal 1 runs domestic and all international flying, while the Puente Aereo (T2) carries additional domestic banks. Sitting at 2,500 metres, it is the leading cargo and passenger gateway for the whole Andean region. Mornings push domestic departures across Colombia, midday and evening fill the international gates to Miami, Madrid and the rest of the Americas, and arrivals stay busy as the connecting flows pass through. Avenida El Dorado feeds curbside straight into the city. Buy the banks that match your audience, skip the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
El Dorado International, Bogota doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into El Dorado International, Bogota’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: logistics and export professionals across Departures and Transit, since El Dorado ranked as Latin America's top airport for cargo volume in 2024 and is the main gateway for Colombia's cut-flower export industry, which ships more than 6 billion stems a year to 90 countries (see DOOH for B2B), and corporate business travelers in Gates and Departures, connecting through Avianca's largest hub.
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Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall LED & pillars | from ~$0.48 per play | $100 buys hourly departures-hall slots | every departing passenger through Terminal 1 check-in |
| Gate concourse & holdroom screens | from ~$0.48 per play | $100 buys hourly holdroom slots | seated, long-dwell travelers before boarding |
| Puente Aereo & terminal link | from ~$0.46 per play | $100 buys repeat exposure on the domestic flow | passengers moving across the shuttle and to T1 |
| Arrivals & baggage reclaim | from ~$0.46 per play | $100 buys belt-side reclaim time | a captive, recently landed Andean audience |
| Departures-hall spectacular | custom | flagship T1 takeover | dominant share of voice over the international hall |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any El Dorado International, Bogota (BOG) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall LED & pillars), the zone (Departures halls carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One pier's gate holdrooms across a morning departure bank
Multi-zone airport push
Departures hall, security lanes, domestic and international gates and the arrivals corridor together
BOG flagship takeover
Dominant share of voice across the Terminal 1 departures hall and the international piers
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Colombia, OPAIN (airport media owner) among them, so you're leasing airtime on an existing structure, not erecting a new one.
El Dorado International, Bogota handled 45.5 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. In 2024 El Dorado handled 45,802,360 passengers, representing just under half (49%) of Colombia's total air traffic that year. Avianca and Avianca Express both hub here, which concentrates connecting traffic through the same core. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.
El Dorado International, Bogota zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures halls guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Gate concourses & holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight.
Yes. On Blindspot every El Dorado International, Bogota screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as JCDecaux Colombia, OPAIN (airport media owner); Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In El Dorado International, Bogota a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Gate concourses & holdrooms, or a concentrated burst on Departures halls and Security & checkpoint through the busiest departure banks only. At entry plays around $0.48, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter El Dorado International, Bogota by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
45.8 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
