Yokohama DOOH · Minato Mirai · Yokohama Station · Kannai · Chinatown · June 2026
Japan's second-largest city of 3.77 million, from the Minato Mirai waterfront to Yokohama Station to the Kannai core, bookable by the hour, priced per play, matched to how Yokohama actually moves.
Yokohama billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Minato Mirai 21, Yokohama Chinatown and landmark networks. On Blindspot, Yokohama screens are booked by the hour and priced per play, entry plays start around $0.34, with no contracts or minimums.
The smart Yokohama play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The gleaming harbour district of the Landmark Tower, the Cosmo Clock wheel and Queen's Square, the strongest place to reach a leisure and shopping crowd.
One of the busiest stations in Japan, ringed by department stores and underground malls, moving the heaviest daily commuter flow in the city.
The historic business and government heart between the harbour and the ballpark, with the brick-built Bashamichi avenue carrying steady daytime flow.
The largest Chinatown in Japan, packed with restaurants and gates drawing very heavy visitor and dining traffic through the evening.
The station gateway and pedestrian promenade linking the city to Minato Mirai, a busy transfer and leisure corridor across the day.
The harbour-front park and Bayquarter waterfront, a green leisure and event belt with strong weekend and visitor movement along the bay.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Yokohama's media owners, LIVE BOARD, MCDecaux (JCDecaux Japan), Kesion among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Yokohama's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Minato Mirai Line and Yokohama Station concourse screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Yokohama is Japan's second-largest city and the port that opened the country to foreign trade in 1859. Minato Mirai 21 is the gleaming waterfront of the Landmark Tower, the Cosmo Clock 21 wheel and Queen's Square, drawing the heaviest leisure and shopping footfall. Yokohama Station, one of the busiest in the country, anchors the western commuter flow, while the Kannai core holds the historic business and government blocks. Yokohama Chinatown, the largest in Japan, packs dining and visitor traffic, and the Bayquarter and Yamashita Park ring the harbour. Buy the Yokohama Station morning commute and the Minato Mirai evening peak.
Yokohama Station and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Yokohama Chinatown and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Minato Mirai 21 shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Yokohama doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Minato Mirai 21 + Yokohama Station | 6–11 PM |
| Commuter frequency | Kannai, Yokohama Station | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Yokohama Chinatown, Minato Mirai 21 | 12–8 PM |
| B2B / decision-makers | Sakuragicho, Yokohama Station | Weekdays 9 AM–6 PM |
| Tourism & events | Minato Mirai 21, Yamashita Park | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Yokohama’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: automotive corporate, with Nissan's global headquarters employing over 2,500 people in Minato Mirai 21 (see DOOH for B2B), and tourism and retail, led by Yokohama Chinatown, the largest Chinatown in Japan, drawing crowds that spill toward Minato Mirai 21.
Book Yokohama by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.34 per play | $100 buys hourly bursts on the city arterials | drive-time commuter reach |
| Minato Mirai waterfront digital | from ~$0.54 per play | the Landmark Tower and Queen's Square blocks | peak-hour leisure footfall |
| Yokohama Station hub digital | from ~$0.52 per play | the commuter and department-store gateway | all-day daily reach |
| Chinatown dining digital | from ~$0.42 per play | the largest Chinatown in Japan | evening dining and visitor crowd |
| Minato Mirai Line & station screens | from ~$0.38 per play | the station and concourse network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Yokohama screen: the format (pricing runs higher on minato Mirai Line & station screens than on roadside & arterial digital), the zone (Minato Mirai 21 carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts around the Yokohama Station hub.
Multi-zone Yokohama push
Minato Mirai, Yokohama Station and Chinatown running together across peak dayparts.
Citywide flagship
Full Minato Mirai and station saturation timed to a festival or fireworks season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, LIVE BOARD, MCDecaux (JCDecaux Japan), Kesion among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Yokohama screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Yokohama Station, the afternoon retail stretch around Yokohama Chinatown, or the evening social hours in Minato Mirai 21, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Yokohama on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Minato Mirai 21 through to Yamashita Park & Bayquarter. The underlying screens are owned and run by media operators such as LIVE BOARD, MCDecaux (JCDecaux Japan) and Kesion, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Yokohama typically funds a multi-day hourly presence on a high-traffic corridor such as Yokohama Station, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.34 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Yokohama campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Yokohama by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Japan's great harbour city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
