Xian DOOH · Bell Tower · Muslim Quarter · Gaoxin · Qujiang · June 2026
China's ancient capital of about 13.17 million, from the Bell Tower core to the Muslim Quarter to the Gaoxin tech belt, bookable by the hour, priced per play, matched to how Xian actually moves.
Xian billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Bell Tower, Qujiang and landmark networks. On Blindspot, Xian screens are booked by the hour and priced per play, entry plays start around $0.20, with no contracts or minimums.
The smart Xian play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The exact centre of the walled city around the Bell and Drum Tower Square, ringed by the busiest retail streets and the strongest daytime footfall.
The historic Hui food and market quarter behind the Drum Tower, packing very heavy visitor and dining traffic through the evening.
The modern high-tech and business district in the south-west, dense with corporate towers feeding a large weekday commuter audience.
The cultural district around the Big Wild Goose Pagoda and the Tang parks, a heritage and leisure belt drawing strong visitor and evening flow.
The major shopping and metro junction near the universities, a busy student and retail hub with steady all-day commuter traffic.
The northern ring-road and administrative growth belt around Weiyang, a fast-growing through-traffic corridor toward the high-speed rail hub.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Xian's media owners, Clear Media (Clear Channel China), Focus Media, JCDecaux among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Xian's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Xi'an Metro station and platform screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Xian is the capital of Shaanxi and one of the great ancient capitals of China, the eastern end of the Silk Road, wrapped by the best-preserved city wall in the country. The Bell Tower marks the exact centre inside the walls, ringed by the Bell and Drum Tower Square and the busiest retail streets, with the strongest daytime footfall. The Muslim Quarter behind the Drum Tower packs the heaviest food-street and visitor traffic through the evening, while the Gaoxin High-Tech Zone in the south-west runs the modern corporate and commuter belt. Qujiang holds the cultural district around the Big Wild Goose Pagoda and the Tang parks, and the Xiaozhai junction anchors student and shopping flow. Buy the Gaoxin morning commute and the Bell Tower evening peak.
Muslim Quarter and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Qujiang and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Bell Tower shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Xian doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Bell Tower + Muslim Quarter | 6–11 PM |
| Commuter frequency | Gaoxin High-Tech Zone, Muslim Quarter | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Qujiang, Bell Tower | 12–8 PM |
| B2B / decision-makers | Xiaozhai, Muslim Quarter | Weekdays 9 AM–6 PM |
| Tourism & events | Bell Tower, North Second Ring | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Xian’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.20 per play | $100 buys hourly bursts on the ring-road arterials | drive-time commuter reach |
| Bell Tower city-centre digital | from ~$0.44 per play | the Bell and Drum Tower Square blocks | peak-hour central footfall |
| Muslim Quarter food-street digital | from ~$0.40 per play | the historic Hui food district | evening visitor and dining crowd |
| Gaoxin tech-belt digital | from ~$0.36 per play | the high-tech corporate district | affluent weekday commute |
| Xi'an Metro transit screens | from ~$0.26 per play | the station and platform network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts around the Bell Tower core.
Multi-zone Xian push
Bell Tower, the Muslim Quarter and Gaoxin running together across peak dayparts.
Citywide flagship
Full centre and Gaoxin saturation timed to Golden Week or the Silk Road expo season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Xian screens are priced per play and booked by the hour, entry plays start around $0.20, with no contracts or minimums.
Bell Tower ranks #1 for reach and dwell. For premium and B2B audiences, Muslim Quarter leads; for retail intent, Qujiang; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Xian screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Xian onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Clear Media (Clear Channel China), Focus Media, JCDecaux.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Muslim Quarter corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Xian campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Xian by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The ancient capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
