Beijing DOOH · CBD Guomao · Sanlitun · Wangfujing · June 2026
A metro of 22 million inside the ring roads, from the Guomao financial towers to Sanlitun luxury to the Wangfujing shopping street, bookable by the hour, priced per play, matched to how Beijing actually moves.
Beijing billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium CBD at Guomao, Zhongguancun and landmark networks. On Blindspot, Beijing screens are booked by the hour and priced per play, entry plays start around $0.34, with no contracts or minimums.
The smart Beijing play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The central business district around the China World Trade Center, the capital's most prestigious cluster of headquarters and embassy row.
The open-air luxury and nightlife district by the embassies, anchored by Taikoo Li and the Sanlitun SOHO LED screens.
The historic pedestrian shopping street near Tiananmen, drawing 800,000 a day past a 255-square-metre 3D LED wall.
China's Silicon Valley in Haidian, ringed by Peking and Tsinghua universities and the headquarters of the tech giants.
The historic gateway street on the central axis south of Tiananmen, packed with weekend tourists and heritage retail.
The 2008 and 2022 Olympic district around the Bird's Nest and Water Cube, drawing event and weekend family crowds.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Beijing's media owners, JCDecaux China, Clear Channel Outdoor China, AOI Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Beijing's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Beijing Subway concourse and tunnel screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Beijing spreads across ring roads around the old city, so audiences split by district. The CBD at Guomao is the financial and embassy core, dense with headquarters and the China World towers; Sanlitun Taikoo Li carries the luxury and nightlife crowd, busiest in the evenings and on weekends; Wangfujing is the heritage shopping street with an 800,000-a-day footfall and a giant LED wall. The subway moves billions of trips a year, stacking riders at Guomao, Dongzhimen and Wangfujing. Buy the CBD daytime and the Sanlitun evening peak, skip the dead late night.
Sanlitun Taikoo Li and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Zhongguancun and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
CBD at Guomao shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Beijing doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | CBD at Guomao + Sanlitun Taikoo Li | 6–11 PM |
| Commuter frequency | Wangfujing Shopping Street, Sanlitun Taikoo Li | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Zhongguancun, CBD at Guomao | 12–8 PM |
| B2B / decision-makers | Qianmen, Sanlitun Taikoo Li | Weekdays 9 AM–6 PM |
| Tourism & events | CBD at Guomao, Olympic Park | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Beijing’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| CBD Guomao digital | from ~$0.58 per play | the China World financial towers | finance and embassy-row dwell |
| Sanlitun luxury digital | from ~$0.52 per play | Taikoo Li and the SOHO LED screens | luxury retail and nightlife |
| Wangfujing 3D LED | from ~$0.48 per play | the 255-square-metre heritage-street wall | mass tourist and shopper reach |
| Tech & heritage digital | from ~$0.40 per play | Zhongguancun and Qianmen surges | students, tech and weekend crowds |
| Subway concourse screens | from ~$0.36 per play | Guomao, Dongzhimen and Wangfujing | walk-up commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of daytime bursts across the CBD Guomao towers.
Multi-zone Beijing push
Guomao, Sanlitun and Wangfujing running together across peak dayparts.
Beijing flagship
Full CBD, Sanlitun and Wangfujing saturation timed to a product launch or the Golden Week surge.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Beijing screens are priced per play and booked by the hour, entry plays start around $0.34, with no contracts or minimums.
CBD at Guomao ranks #1 for reach and dwell. For premium and B2B audiences, Sanlitun Taikoo Li leads; for retail intent, Zhongguancun; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Beijing screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Beijing onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux China, Clear Channel Outdoor China, AOI Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Sanlitun Taikoo Li corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Beijing campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Beijing by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
22 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
