Tours DOOH · Place Plumereau · Rue Nationale · A10 · July 2026
The capital of the Loire châteaux country, 137,000 people in a metropole of 360,000 an hour from Paris by TGV, from Place Plumereau and Rue Nationale to the station quarter, Deux Lions and the A10, bookable by the hour, priced per play, matched to how Tours actually moves.
Tours billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Place Plumereau / Vieux Tours, Deux Lions / Atlantes retail and landmark networks. On Blindspot, Tours screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Tours play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The half-timbered squares of old Tours around Place Plumereau hold the terraces, bars and student nights that make the medieval quarter the city's social core.
Rue Nationale runs the straight shopping spine from the Loire bridge to the Palais district, department stores, chains and the tramway's central stops.
The 1898 station's glass halls, the Vinci convention centre and the Palais des Congrès blocks concentrate commuters, congress visitors and office workers.
South of the Cher, the Deux Lions district stacks a university campus, offices and the Atlantes shopping cluster on the tramway's southern branch.
The A10 and the northern boulevards carry the Paris-Bordeaux flow and the metropole's car commute past the retail parks of Tours Nord.
The plane-tree boulevards around Les Halles carry the market crowd and the west-center neighborhoods' daily errands.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Tours's media owners, JCDecaux, Cityz Media, Médiatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Tours's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Fil Bleu tramway and buses across the metropole plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Tours is the city the châteaux crowd passes through and the locals never leave: an hour from Paris by TGV, wine country in every direction, and a medieval quarter around Place Plumereau where the terraces stay full from the first sun of spring. Rue Nationale runs the shopping spine from the Loire to the Palais district and the grand 1898 station, the University of Tours spreads 30,000 students through the center, and the Deux Lions quarter south of the Cher stacks a campus, offices and the Atlantes retail cluster on the tramway. The A10 carries the Paris-Bordeaux flow past town all summer. Buy the Plumereau terrace hours and the Rue Nationale shopping run.
Rue Nationale / Hyper-centre and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Deux Lions / Atlantes retail and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Place Plumereau / Vieux Tours shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Tours doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Place Plumereau / Vieux Tours + Rue Nationale / Hyper-centre | 6–11 PM |
| Commuter frequency | Gare de Tours / Palais quarter, Rue Nationale / Hyper-centre | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Deux Lions / Atlantes retail, Place Plumereau / Vieux Tours | 12–8 PM |
| B2B / decision-makers | Tours Nord / A10 corridor, Rue Nationale / Hyper-centre | Weekdays 9 AM–6 PM |
| Tourism & events | Place Plumereau / Vieux Tours, Boulevard Béranger / Les Halles | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Tours’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: Loire Valley wine and chateaux tourism around Place Plumereau and Vieux Tours, the medieval old town that makes Tours the gateway to the Loire Valley's UNESCO-listed chateaux and the Vouvray vineyards just east of the city (see DOOH for Events), and university students and staff around Rue Nationale and the hyper-centre, home to the Université de Tours's Tanneurs campus, part of a university that now enrolls more than 30,000 students.
Book Tours by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & boulevard digital | from ~$0.27 per play | $100 buys hourly bursts on the boulevards and A10 approaches | metropole drive-time reach |
| Rue Nationale digital | from ~$0.39 per play | the central shopping spine | flagship retail footfall |
| Old-town approaches | from ~$0.42 per play | the Plumereau quarter edges | terrace and tourist dwell |
| Station-quarter digital | from ~$0.35 per play | the Gare and Palais blocks | commuters and congress visitors |
| Fil Bleu network screens | from ~$0.27 per play | tram platforms and shelters | daily riders across the metropole |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Tours screen: the format (pricing runs higher on fil Bleu network screens than on roadside & boulevard digital), the zone (Place Plumereau / Vieux Tours carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the boulevards and the A10 approaches.
Multi-zone Tours push
Rue Nationale, the station quarter and Deux Lions running together across peak dayparts.
Loire-season flagship
Full center saturation across the summer châteaux season or the Vitiloire wine weekend.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux, Cityz Media, Médiatransports among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Tours screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Tours onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux, Cityz Media, Médiatransports.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Rue Nationale / Hyper-centre corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Tours campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Tours by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The garden of France. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
