Bordeaux DOOH · Rue Sainte-Catherine · Quinconces · Saint-Jean · June 2026
An Atlantic metro near 1.38 million on the Garonne, from the Rue Sainte-Catherine shopping street to the Place de la Bourse to Les Chartrons, bookable by the hour, priced per play, matched to how Bordeaux actually moves.
Bordeaux billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Rue Sainte-Catherine, Place des Quinconces and landmark networks. On Blindspot, Bordeaux screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart Bordeaux play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The 1.2 km pedestrian street, one of Europe's longest, is the city's prime shopping and footfall spine.
The 18th-century quayside showpiece and the Water Mirror form the most photographed, high-dwell tourist zone.
The main railway station and LGV terminus carries dense commuter and high-speed traveller flow.
One of Europe's largest squares anchors the central tram interchange and the fair and event calendar.
The historic wine-merchant district, now upscale lifestyle and dining, runs along the northern quays.
The business district redeveloping around the station carries a growing daytime and commuter audience.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Bordeaux's media owners, JCDecaux, Mediatransports, Insert among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Bordeaux's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TBM tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Bordeaux moves along the Garonne and its wire-free trams. Mornings stream commuters through Gare Saint-Jean and onto the TBM tram lines toward Rue Sainte-Catherine, one of Europe's longest pedestrian shopping streets; lunch fills the Quinconces and the Place de la Bourse quayside; evenings pull crowds to Les Chartrons and the riverfront. The LGV puts Paris around two hours away, the Cite du Vin draws wine tourism, and the UNESCO centre keeps daytime footfall steady. Buy the tram-fed morning peak and the Sainte-Catherine retail hours, lean on the quays for the evening.
Place de la Bourse and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Place des Quinconces and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Rue Sainte-Catherine shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Bordeaux doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Rue Sainte-Catherine + Place de la Bourse | 6–11 PM |
| Commuter frequency | Gare Saint-Jean, Place de la Bourse | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Place des Quinconces, Rue Sainte-Catherine | 12–8 PM |
| B2B / decision-makers | Les Chartrons, Place de la Bourse | Weekdays 9 AM–6 PM |
| Tourism & events | Rue Sainte-Catherine, Bordeaux Euratlantique | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Bordeaux’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: wine trade around Les Chartrons, home to roughly 300 négociant trading houses that run the historic Place de Bordeaux wine market (see DOOH for B2B), aerospace and defense around Mérignac, where Dassault Aviation’s site employs more than 3,200 people, and e-commerce and gaming around the Bacalan riverfront, home to Cdiscount’s headquarters and the 400-plus person Ubisoft Bordeaux studio (see DOOH for e-commerce).
Book Bordeaux by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Rue Sainte-Catherine retail digital | from ~$0.54 per play | $100 buys hourly bursts on the main pedestrian street | pedestrian retail dwell |
| Place de la Bourse quayside digital | from ~$0.50 per play | the Water Mirror riverfront | tourist and high-dwell audiences |
| Gare Saint-Jean station digital | from ~$0.46 per play | the main railway and LGV terminus | commuter and traveller reach |
| Les Chartrons lifestyle digital | from ~$0.38 per play | the riverside dining quarter | lifestyle and dining crowds |
| TBM tram screens | from ~$0.33 per play | the wire-free tram platforms | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Bordeaux screen: the format (pricing runs higher on TBM tram screens than on rue Sainte-Catherine retail digital), the zone (Rue Sainte-Catherine carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Transit test
A week of morning and evening bursts on the TBM trams into Rue Sainte-Catherine.
Multi-zone Bordeaux push
Sainte-Catherine, the Place de la Bourse and Quinconces running together across peak dayparts.
Bordeaux flagship
Full Sainte-Catherine and quayside saturation timed to wine events and festival weekends.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux, Mediatransports, Insert among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Bordeaux screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Bordeaux onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux, Mediatransports, Insert.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Place de la Bourse corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Bordeaux campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Bordeaux by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Port of the Moon. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
