Nantes DOOH · Rue Crébillon · Bouffay · Île de Nantes · June 2026
Nantes has 120 screens on Blindspot across 4 formats, from the Rue Crébillon shopping street to the Bouffay old town to the Île de Nantes. Most are urban panels, about $0.11 a play; convenience-store screens run about $0.02, across 19 of them. Bookable by the hour, priced per play.
Nantes billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Rue Crébillon, Île de Nantes and landmark networks. On Blindspot, Nantes screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Nantes play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The elegant central shopping street from Place Graslin to Place Royale is the city's prime retail spine.
The medieval pedestrian quarter around the cathedral and the ducal castle carries heavy high-dwell footfall.
The main railway station carries dense commuter and TGV traveller flow into the city centre.
The regenerated Loire island, home to the Machines and the mechanical elephant, draws a culture and visitor crowd.
The neoclassical theatre quarter, with the Passage Pommeraye nearby, runs an upscale dining and going-out scene.
The business district around the station and the Beaulieu island carry a growing daytime office audience.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Nantes's media owners, JCDecaux, Mediatransports, Insert among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Nantes's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TAN (Naolib) tram and busway screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Nantes moves along the Loire and its three tram lines. Mornings stream commuters through the Gare de Nantes and onto the TAN network toward Rue Crébillon, the main shopping street; lunch fills the medieval Bouffay lanes around the Château des ducs de Bretagne; evenings pull crowds to the Graslin theatre quarter and out to the Île de Nantes, where the Machines and their mechanical elephant draw visitors. Buy the tram-fed morning peak and the Crébillon retail hours, lean on Bouffay for the evening.
Bouffay and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Île de Nantes and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Rue Crébillon shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Nantes doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Rue Crébillon + Bouffay | 6–11 PM |
| Commuter frequency | Gare de Nantes, Bouffay | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Île de Nantes, Rue Crébillon | 12–8 PM |
| B2B / decision-makers | Graslin, Bouffay | Weekdays 9 AM–6 PM |
| Tourism & events | Rue Crébillon, Euronantes | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Nantes’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: aerospace manufacturing commuting through Gare de Nantes toward Airbus Atlantic's Bouguenais site, which employs roughly 2,500 people building central wing boxes and air intakes for Airbus aircraft (see DOOH for B2B), and cultural tourism around Île de Nantes, home to Les Machines de l'Île, whose mechanical elephant and carousel draw over 650,000 paying visitors a year (see DOOH for Events).
Book Nantes by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Rue Crébillon retail digital | from ~$0.52 per play | $100 buys hourly bursts on the main shopping street | pedestrian retail dwell |
| Bouffay place-based digital | from ~$0.48 per play | the medieval old-town quarter | tourist and high-dwell audiences |
| Gare de Nantes station digital | from ~$0.44 per play | the main railway gateway | commuter and TGV-traveller reach |
| Île de Nantes culture digital | from ~$0.40 per play | the Machines and creative island | culture and visitor crowds |
| TAN tram screens | from ~$0.34 per play | platforms across the tram network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Nantes screen: the format (pricing runs higher on TAN tram screens than on rue Crébillon retail digital), the zone (Rue Crébillon & Place Royale carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Transit test
A week of morning and evening bursts on the TAN trams into Rue Crébillon.
Multi-zone Nantes push
Rue Crébillon, Bouffay and the station running together across peak dayparts.
Nantes flagship
Full Crébillon and central saturation timed to festival weekends and Île de Nantes event weeks.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux, Mediatransports, Insert among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Nantes screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Bouffay, the afternoon retail stretch around Île de Nantes, or the evening social hours in Rue Crébillon & Place Royale, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Nantes on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Rue Crébillon & Place Royale through to Euronantes & Beaulieu. The underlying screens are owned and run by media operators such as JCDecaux, Mediatransports and Insert, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Nantes typically funds a multi-day hourly presence on a high-traffic corridor such as Bouffay, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.32 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Nantes campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Nantes by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The city of Jules Verne. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
