Surabaya DOOH · Tunjungan · Pakuwon · Basuki Rahmat · June 2026
Indonesia's second city with a metro near 10 million, from the Tunjungan core to the Pakuwon mall belt to the Basuki Rahmat CBD, bookable by the hour, priced per play, matched to how Surabaya actually moves.
Surabaya billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Tunjungan, Jalan Raya Darmo and landmark networks. On Blindspot, Surabaya screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Surabaya play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The historic shopping street and Tunjungan Plaza, one of the largest malls in Indonesia, carrying the densest central footfall in the city.
The Pakuwon Indah superblock in the west, home to the largest mall in Indonesia and an affluent shopper and resident crowd.
The central business spine of hotels, towers and offices, carrying heavy weekday traffic through the city core.
An upscale historic avenue lined with heritage buildings and premium brands, a strong place for high-visibility drive-time.
The main southern arterial running toward the airport, carrying heavy commuter flow into and out of the city all day.
The Gubeng station transit node and the HR Muhammad west-side commercial strip, with steady all-day movement and retail traffic.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Surabaya's media owners, Warna Warni Media, Rainbow, Plasma Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Surabaya's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Suroboyo Bus and Trans Semanggi BRT screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Surabaya is Indonesia's second-largest city and East Java's economic capital, a major port and industrial centre known as the City of Heroes for the 1945 battle. The Tunjungan core, anchored by the historic shopping street and Tunjungan Plaza, carries the densest central footfall, while the Pakuwon belt in the west holds the largest mall in the country. Basuki Rahmat and Embong Malang run the hotel and office CBD, and Jalan Darmo keeps its upscale avenue traffic. Buy the Ahmad Yani morning commute and the Tunjungan evening peak.
Pakuwon Belt and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Jalan Raya Darmo and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Tunjungan shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Surabaya doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Tunjungan + Pakuwon Belt | 6–11 PM |
| Commuter frequency | Basuki Rahmat, Pakuwon Belt | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Jalan Raya Darmo, Tunjungan | 12–8 PM |
| B2B / decision-makers | Jalan Ahmad Yani, Pakuwon Belt | Weekdays 9 AM–6 PM |
| Tourism & events | Tunjungan, Gubeng | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Surabaya’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.26 per play | $100 buys hourly bursts on Ahmad Yani and the ring road | drive-time commuter reach |
| Tunjungan core digital | from ~$0.46 per play | the historic shopping core and Tunjungan Plaza | central shopper footfall |
| Pakuwon mall-belt digital | from ~$0.44 per play | the largest mall in the country | affluent west-side dwell |
| Jalan Darmo avenue digital | from ~$0.36 per play | the upscale heritage avenue | premium drive-time reach |
| Suroboyo Bus transit screens | from ~$0.30 per play | the city bus and BRT corridors | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Ahmad Yani arterial.
Multi-zone Surabaya push
Tunjungan, Pakuwon and Basuki Rahmat running together across peak dayparts.
Citywide flagship
Full central and west-belt saturation timed to a holiday or shopping season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Surabaya screens are priced per play and booked by the hour, entry plays start around $0.26, with no contracts or minimums.
Tunjungan ranks #1 for reach and dwell. For premium and B2B audiences, Pakuwon Belt leads; for retail intent, Jalan Raya Darmo; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Surabaya screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Surabaya onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Warna Warni Media, Rainbow, Plasma Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Pakuwon Belt corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Surabaya campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Surabaya by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The City of Heroes. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
