Sendai DOOH · Sendai Station · Ichibancho · July 2026
Tohoku's only million city, 1.1 million people between the hills and the Pacific, from the Sendai Station deck and the Ichibancho arcades to Kokubuncho, Jozenji-dori and Aobayama, bookable by the hour, priced per play, matched to how Sendai actually moves.
Sendai billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Sendai Station / West Exit deck, Jozenji-dori / Aoba-dori business axis and landmark networks. On Blindspot, Sendai screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Sendai play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Tohoku's biggest station empties the Shinkansen onto the West Exit pedestrian deck, tens of thousands crossing daily between S-PAL, Parco and the arcades.
The covered arcades of Ichibancho, CLIS ROAD and Chuo-dori run the region's heaviest shopping footfall rain or shine, Sendai's true main street.
Kokubuncho stacks thousands of bars, izakaya and clubs into Tohoku's largest entertainment district, busy from the first toast to the last train and well past it.
The zelkova canopy of Jozenji-dori and the office towers of Aoba-dori carry the daytime business flow, the jazz festival in September and the December lights.
The castle hill holds Date Masamune's statue, the city panorama and Tohoku University's campuses, students and tourists riding the Tozai line up all day.
Nagamachi anchors the Namboku line's southern commute with The Mall Sendai Nagamachi, IKEA and the apartment towers of the growing south side.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Sendai's media owners, Hit, jeki, MCDecaux among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Sendai's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Namboku and Tozai subway lines and the Loople loop bus from Sendai Station plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Sendai is the city Date Masamune built in 1601 and the zelkova trees took over: Jozenji-dori and Aoba-dori run under green canopies that turn into the Pageant of Starlight every December, and the one-eyed warlord still watches it all from his bronze horse on Aobayama. The covered arcades of Ichibancho and CLIS ROAD carry Tohoku's heaviest shopping footfall to the vast pedestrian deck at Sendai Station, where the Shinkansen empties the whole region into town. Kokubuncho packs thousands of bars and izakaya into Tohoku's biggest night district, gyutan (grilled beef tongue) was invented here in 1948, and each August the Tanabata Festival hangs the arcades with streamers for over two million visitors. Buy the station-deck rush and the Kokubuncho night hours.
Ichibancho / CLIS ROAD arcades and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Jozenji-dori / Aoba-dori business axis and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Sendai Station / West Exit deck shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Sendai doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Sendai Station / West Exit deck + Ichibancho / CLIS ROAD arcades | 6–11 PM |
| Commuter frequency | Kokubuncho night district, Ichibancho / CLIS ROAD arcades | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Jozenji-dori / Aoba-dori business axis, Sendai Station / West Exit deck | 12–8 PM |
| B2B / decision-makers | Aobayama / Tohoku University, Ichibancho / CLIS ROAD arcades | Weekdays 9 AM–6 PM |
| Tourism & events | Sendai Station / West Exit deck, Nagamachi / south subway hub | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Sendai’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Arterial & avenue digital | from ~$0.28 per play | $100 buys hourly bursts on Aoba-dori and the station approaches | citywide drive-time reach |
| Station-deck digital | from ~$0.42 per play | the West Exit crossing | Tohoku's heaviest transit flow |
| Arcade screens | from ~$0.38 per play | Ichibancho and CLIS ROAD | all-weather shopping footfall |
| Kokubuncho LED | from ~$0.34 per play | the night-district lanes | evening and late-night crowds |
| Shelter network screens | from ~$0.28 per play | the citywide bus stops | daily riders across the grid |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Sendai screen: the format (pricing runs higher on shelter network screens than on arterial & avenue digital), the zone (Sendai Station / West Exit deck carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on Aoba-dori and the station deck.
Multi-zone Sendai push
The arcades, Kokubuncho and the station running together across day and night.
Tanabata flagship
Full arcade and station saturation across the August festival days, booked well ahead.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Hit, jeki, MCDecaux among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Sendai screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Sendai onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Hit, jeki, MCDecaux.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Ichibancho / CLIS ROAD arcades corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Sendai campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Sendai by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The City of Trees. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
