Richmond DOOH · Scott's Addition · The Fan · Downtown · June 2026
A James River metro near 1.37 million, from the Scott's Addition breweries to The Fan to Carytown, bookable by the hour, priced per play, matched to how Richmond actually moves.
Richmond billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown, VCU and landmark networks. On Blindspot, Richmond screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Richmond play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The capitol and office core plus the Shockoe Bottom dining blocks carry the lunch and after-work crowd.
The fast-growing brewery and restaurant district is the city's marquee going-out neighborhood.
The historic Fan district and the Carytown shopping strip draw steady walkable retail traffic.
Virginia Commonwealth University packs the Broad Street arts corridor with students and gallery crowds.
The interstate crossroads carries the metro's daily commute and the Washington-to-the-South through traffic.
Short Pump Town Center and the West End anchor the metro's upscale suburban shopping traffic.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Richmond onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Richmond's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
GRTC Pulse bus rapid transit screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Richmond sits on the fall line of the James River and moves between old and new. Mornings load the I-95 and I-64 commute toward Downtown and the VCU medical campus; evenings pull crowds to Scott's Addition's breweries and Carytown's shops; weekends fill The Fan, the river and the Boulevard. VCU's calendar drives the student side, and festival weekends spike Brown's Island footfall. Buy the morning push and the Scott's Addition evening peak, skip the slow midday window.
Scott's Addition and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
VCU and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Richmond doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown + Scott's Addition | 6–11 PM |
| Commuter frequency | The Fan, Scott's Addition | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | VCU, Downtown | 12–8 PM |
| B2B / decision-makers | I-95 / I-64 corridor, Scott's Addition | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown, Short Pump | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Richmond’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: craft beverage brands filling Scott's Addition, home to more than a dozen breweries, cideries and distilleries packed into a few walkable blocks, and higher education traffic around VCU, which enrolls over 28,000 students moving between campus and Downtown.
Book Richmond by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.27 per play | $100 buys hourly bursts on I-95 and I-64 | drive-time commuter reach |
| Downtown digital spectacular | from ~$0.50 per play | the capitol and office core | office and lunch-crowd dwell |
| Scott's Addition nightlife digital | from ~$0.44 per play | the brewery and restaurant blocks | dining and going-out audiences |
| Carytown retail digital | from ~$0.40 per play | the walkable shopping strip | independent retail shoppers |
| GRTC Pulse screens | from ~$0.29 per play | the Broad Street BRT line | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Richmond screen: the format (pricing runs higher on GRTC Pulse screens than on roadside & freeway digital), the zone (Downtown & Shockoe Bottom carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-95 and I-64 corridor into Downtown.
Multi-zone Richmond push
Downtown, Scott's Addition and Carytown running together across peak dayparts.
Richmond flagship
Full Downtown and Scott's Addition saturation timed to festival and game weekends.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Richmond screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Scott's Addition, the afternoon retail stretch around VCU & Broad Street, or the evening social hours in Downtown & Shockoe Bottom, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Richmond on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown & Shockoe Bottom through to Short Pump & West End. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Richmond typically funds a multi-day hourly presence on a high-traffic corridor such as Scott's Addition, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.27 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Richmond campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Richmond by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Virginia. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
