Richmond DOOH · Scott's Addition · The Fan · Downtown · June 2026
A James River metro near 1.37 million, from the Scott's Addition breweries to The Fan to Carytown, bookable by the hour, priced per play, matched to how Richmond actually moves.
Richmond billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown, VCU and landmark networks. On Blindspot, Richmond screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Richmond play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The capitol and office core plus the Shockoe Bottom dining blocks carry the lunch and after-work crowd.
The fast-growing brewery and restaurant district is the city's marquee going-out neighborhood.
The historic Fan district and the Carytown shopping strip draw steady walkable retail traffic.
Virginia Commonwealth University packs the Broad Street arts corridor with students and gallery crowds.
The interstate crossroads carries the metro's daily commute and the Washington-to-the-South through traffic.
Short Pump Town Center and the West End anchor the metro's upscale suburban shopping traffic.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Richmond's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Richmond's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
GRTC Pulse bus rapid transit screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Richmond sits on the fall line of the James River and moves between old and new. Mornings load the I-95 and I-64 commute toward Downtown and the VCU medical campus; evenings pull crowds to Scott's Addition's breweries and Carytown's shops; weekends fill The Fan, the river and the Boulevard. VCU's calendar drives the student side, and festival weekends spike Brown's Island footfall. Buy the morning push and the Scott's Addition evening peak, skip the slow midday window.
Scott's Addition and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
VCU and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Richmond doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown + Scott's Addition | 6–11 PM |
| Commuter frequency | The Fan, Scott's Addition | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | VCU, Downtown | 12–8 PM |
| B2B / decision-makers | I-95 / I-64 corridor, Scott's Addition | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown, Short Pump | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Richmond’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.27 per play | $100 buys hourly bursts on I-95 and I-64 | drive-time commuter reach |
| Downtown digital spectacular | from ~$0.50 per play | the capitol and office core | office and lunch-crowd dwell |
| Scott's Addition nightlife digital | from ~$0.44 per play | the brewery and restaurant blocks | dining and going-out audiences |
| Carytown retail digital | from ~$0.40 per play | the walkable shopping strip | independent retail shoppers |
| GRTC Pulse screens | from ~$0.29 per play | the Broad Street BRT line | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-95 and I-64 corridor into Downtown.
Multi-zone Richmond push
Downtown, Scott's Addition and Carytown running together across peak dayparts.
Richmond flagship
Full Downtown and Scott's Addition saturation timed to festival and game weekends.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Richmond screens are priced per play and booked by the hour, entry plays start around $0.27, with no contracts or minimums.
Downtown ranks #1 for reach and dwell. For premium and B2B audiences, Scott's Addition leads; for retail intent, VCU; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Richmond screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Richmond onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Scott's Addition corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Richmond campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Richmond by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Virginia. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
