Charlotte DOOH · banking core, the 77, the 85 · June 2026
The South's fastest-growing banking metro, 2.8 million residents, the Uptown towers and the I-77/I-85 commute, bookable by the hour, priced per play, matched to how Charlotte actually moves.
Charlotte billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Uptown / CBD, NoDa and landmark networks. On Blindspot, Charlotte screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Charlotte play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Wallscapes and LED in the banking core, where Bank of America and Truist concentrate a dense, affluent daytime workforce.
Street-level digital along the Blue Line, reaching the breweries, lofts and restaurants that draw Charlotte's young professionals.
Retail-adjacent screens around SouthPark mall, the metro's high-end shopping and luxury audience.
Eclectic arts-district placements reaching a creative, event-going crowd along the Blue Line extension.
Walkable dining-and-nightlife corridor for young-professional and lifestyle brands.
High-volume placements near UNC Charlotte and the research/tech employers, a student and early-career audience.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Charlotte's media owners, Lamar Advertising, Adams Outdoor Advertising, OUTFRONT Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Charlotte's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
CATS LYNX Blue Line and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Charlotte runs on two axes: the banking towers of Uptown and the interstates that ring them. I-77 and I-85 funnel commuters past the skyline while the LYNX Blue Line carries South End's young professionals north through NoDa. The metro adds roughly 157 new residents a day, so the audience is mobile, affluent and growing. Buy the morning and evening commute on the freeways, the South End nightlife windows, and SouthPark's retail afternoons, and skip the dead midday hours.
South End and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
NoDa and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Uptown / CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Charlotte doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Uptown / CBD + South End | 6–11 PM |
| Commuter frequency | SouthPark, South End | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | NoDa, Uptown / CBD | 12–8 PM |
| B2B / decision-makers | Plaza Midwood, South End | Weekdays 9 AM–6 PM |
| Tourism & events | Uptown / CBD, University City | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Charlotte’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.30 per play | $100 buys hourly bursts on I-77/I-85 | drive-time commuter reach |
| Uptown wallscapes & LED | $0.55–$5 per play | $5,000–$22,000 typical 4-week presence | affluent banking-core daytime workforce |
| South End / NoDa street-level | $0.32–$3 per play | nightlife and dining windows | young professionals after work |
| LYNX transit screens | $0.30–$2.5 per play | every Blue Line rider | repeat commuter frequency |
| SouthPark retail | $0.40–$3 per play | high-income shoppers | luxury and lifestyle intent |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the I-77/I-85 drive-time and the Blue Line. Ideal for launches and local awareness.
Multi-zone Charlotte push
Uptown LED plus South End and SouthPark across peak windows, the workhorse plan for regional and B2B brands.
Charlotte flagship
Uptown wallscapes plus the freeway network and retail clusters, a full-metro statement.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Charlotte screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
Uptown / CBD ranks #1 for reach and dwell. For premium and B2B audiences, South End leads; for retail intent, NoDa; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Charlotte screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Charlotte onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Adams Outdoor Advertising, OUTFRONT Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic South End corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Charlotte campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Charlotte by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.8 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
