Nanjing DOOH · Xinjiekou · Fuzimiao · Hexi · June 2026
A Jiangsu capital of about 9.5 million with the world's longest surviving ancient city wall, from the Xinjiekou CBD and the Confucius Temple to the Hexi new town and Nanjing South Railway, bookable by the hour, priced per play, matched to how the ancient capital of six dynasties actually moves.
Nanjing billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Xinjiekou CBD, Nanjing South Railway and landmark networks. On Blindspot, Nanjing screens are booked by the hour and priced per play, entry plays start around $0.38, with no contracts or minimums.
The smart Nanjing play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Xinjiekou, one of China's busiest commercial cores under Zifeng Tower and Deji Plaza, packs the densest shopping and office crowds in the city.
The Confucius Temple and the Qinhuai River district draw a constant tourist tide through the historic and dining heart of Nanjing.
Hexi new town, the modern financial and exhibition district along its tram corridor, carries a growing business and event flow.
Nanjing South, one of the largest high-speed rail stations in Asia, funnels millions of arriving and transferring passengers.
The Xianlin university city in the east, home to Nanjing and Southeast Universities, carries a large student and campus flow.
The Olympic Sports Centre, host of the 2014 Youth Olympics, and the Jianye district carry a steady event, sports and residential flow.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Nanjing's media owners, Focus Media, JCDecaux China, Clear Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Nanjing's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the vast Nanjing Metro of fifteen lines, Nanjing South Railway Station and the Hexi tram along the new CBD plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Nanjing spreads along the Yangtze and around a chain of dense hubs. Xinjiekou, one of China's busiest commercial cores, anchors the shopping and office crowds beneath Zifeng Tower, while the Confucius Temple and the Qinhuai River draw a constant tourist tide. Hexi new town holds the modern financial and exhibition district along its tram line, and Nanjing South, one of Asia's largest rail stations, funnels millions of arrivals. The Xianlin university city fills the east with students, and one of the world's largest metro systems ties it all together. Screens at Xinjiekou, Fuzimiao and the rail stations catch the steadiest repeat eyes.
Confucius Temple / Fuzimiao and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Nanjing South Railway and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Xinjiekou CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Nanjing doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Xinjiekou CBD + Confucius Temple / Fuzimiao | 6–11 PM |
| Commuter frequency | Hexi New Town CBD, Confucius Temple / Fuzimiao | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Nanjing South Railway, Xinjiekou CBD | 12–8 PM |
| B2B / decision-makers | Xianlin University City, Confucius Temple / Fuzimiao | Weekdays 9 AM–6 PM |
| Tourism & events | Xinjiekou CBD, Olympic Sports Centre / Jianye | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Nanjing’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.38 per play | $100 buys hourly bursts on the ring expressways | drive-time commuter reach |
| Xinjiekou spectacular | from ~$0.56 per play | the CBD retail and office core | high-footfall commercial dwell |
| Confucius Temple digital | from ~$0.50 per play | the Qinhuai tourist district | visitor and dining audiences |
| Hexi CBD digital | from ~$0.44 per play | the new financial and exhibition town | business and event crowd |
| Transit & metro screens | from ~$0.38 per play | the Xinjiekou and rail-station stops | walk-up and arriving commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Nanjing screen: the format (pricing runs higher on transit & metro screens than on roadside & ring-road digital), the zone (Xinjiekou CBD carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Corridor test
A week of daytime bursts across Xinjiekou and Fuzimiao.
Multi-zone Nanjing push
Xinjiekou, Fuzimiao and Hexi running together across peak commuter and visitor hours.
Jiangsu flagship
Full CBD and rail-hub saturation timed to the retail calendar and the arrival banks.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Focus Media, JCDecaux China, Clear Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Nanjing screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Nanjing onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Focus Media, JCDecaux China, Clear Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Confucius Temple / Fuzimiao corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Nanjing campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Nanjing by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The ancient capital of six dynasties. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
