Hangzhou DOOH · Hubin · Wulin Square · Qianjiang CBD · Binjiang · June 2026
Zhejiang's capital with a metro near 12.5 million, from the Hubin shore of West Lake to Wulin Square to the Qianjiang New City CBD, bookable by the hour, priced per play, matched to how Hangzhou actually moves.
Hangzhou billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Hubin, Binjiang Tech Belt and landmark networks. On Blindspot, Hangzhou screens are booked by the hour and priced per play, entry plays start around $0.20, with no contracts or minimums.
The smart Hangzhou play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The lakeside retail and tourism shore on West Lake, with flagship stores and a UNESCO landscape drawing very heavy local and visitor footfall.
The long-standing commercial heart of the city, anchored by major department stores and carrying the densest central pedestrian flow.
The riverfront central business district of skyscrapers and the Citizen Center, the modern corporate and event core of Hangzhou.
The high-tech district south of the Qiantang River, home to Alibaba and major tech campuses feeding a large affluent commute.
The main downtown shopping artery linking Wulin Square toward West Lake, a dense high-street and through-traffic corridor.
The western belt around the Xixi Wetland and Wenyi West Road, a leisure and residential district with steady weekend and commute traffic.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Hangzhou's media owners, JCDecaux China, Focus Media, Clear Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Hangzhou's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Hangzhou Metro station and platform screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Hangzhou is the capital of Zhejiang and one of China's most prosperous cities, built around the UNESCO-listed West Lake and the headquarters of Alibaba. The Hubin shore runs the lakeside retail and tourism crowd, while Wulin Square is the long-standing commercial heart with its department stores. Qianjiang New City is the riverfront CBD of towers and the Citizen Center, the Binjiang district holds the tech belt south of the river, and Yan'an Road threads the busiest downtown shopping flow. Buy the Qianjiang morning commute and the Hubin lakeside evening peak.
Wulin Square and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Binjiang Tech Belt and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Hubin shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Hangzhou doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Hubin + Wulin Square | 6–11 PM |
| Commuter frequency | Qianjiang New City CBD, Wulin Square | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Binjiang Tech Belt, Hubin | 12–8 PM |
| B2B / decision-makers | Yan'an Road, Wulin Square | Weekdays 9 AM–6 PM |
| Tourism & events | Hubin, Xixi | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Hangzhou’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: tech and e-commerce around Xixi and the Binjiang Tech Belt, home to Alibaba’s global headquarters and NetEase alongside Hikvision and Geely offices (see DOOH for e-commerce), and finance around Qianjiang New City CBD, Zhejiang province’s financial center and home to a dense cluster of banks, securities firms and insurance companies (see DOOH for fintech).
Book Hangzhou by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.20 per play | $100 buys hourly bursts on the city arterials | drive-time commuter reach |
| Hubin lakeside digital | from ~$0.40 per play | the West Lake retail and tourism shore | lakeside shopper footfall |
| Wulin Square commercial digital | from ~$0.38 per play | the department-store heart | peak-hour central reach |
| Qianjiang CBD digital | from ~$0.34 per play | the riverfront tower district | corporate and event audiences |
| Hangzhou Metro transit screens | from ~$0.26 per play | the station and platform network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Hangzhou screen: the format (pricing runs higher on hangzhou Metro transit screens than on roadside & arterial digital), the zone (Hubin & West Lake carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts around the Qianjiang CBD.
Multi-zone Hangzhou push
Hubin, Wulin Square and the Qianjiang CBD running together across peak dayparts.
Citywide flagship
Full lakeside and riverfront saturation timed to a Golden Week or major event.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux China, Focus Media, Clear Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Hangzhou screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Wulin Square, the afternoon retail stretch around Binjiang Tech Belt, or the evening social hours in Hubin & West Lake, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Hangzhou on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Hubin & West Lake through to Xixi & Wenyi West Road. The underlying screens are owned and run by media operators such as JCDecaux China, Focus Media and Clear Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Hangzhou typically funds a multi-day hourly presence on a high-traffic corridor such as Wulin Square, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.20 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Hangzhou campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Hangzhou by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The shores of West Lake. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
