Lausanne DOOH · Flon · the Cathedral · Ouchy · June 2026
Lausanne has 34 screens on Blindspot across 2 formats, from the Flon to the Cathedral to Ouchy. Most are mall screens, about $0.83 a play; subway screens run about $0.55, across 14 of them. Priced per play, booked by the hour.
Lausanne billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Flon, Ouchy and landmark networks. On Blindspot, Lausanne screens are booked by the hour and priced per play, entry plays start around $0.34, with no contracts or minimums.
The smart Lausanne play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Flon, the converted-warehouse district beside Place Saint-Francois, packs the city's densest shopping, bar and going-out crowd at the metro hub.
The Gothic Cathedral of Notre-Dame and the medieval old town on the upper terrace anchor the city's signature landmark and visitor flow.
The Lausanne gare and the m2 metro spine anchor the city's heaviest commuter, rail and arrival flow between the lake and the centre.
The Ouchy waterfront, the Olympic Museum and the lake promenade anchor the city's heaviest visitor and weekend flow on Lake Geneva.
The EPFL and University of Lausanne campuses on the west lakeshore anchor a dense student, research and daytime academic audience.
The A1 and A9 approaches and the city arterials carry the heavy cross-canton commute and the through traffic along the lake.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Lausanne's media owners, APG|SGA, Clear Channel Switzerland, Neo Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Lausanne's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
tl bus and the m1 and m2 metro lines and the Lausanne gare approaches plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Lausanne climbs the steep north shore of Lake Geneva, the Olympic Capital and home of the International Olympic Committee, its terraces linked by Switzerland's only metro. Mornings and midday load the m2 metro, Place Saint-Francois and the gare with commuters, students of the EPFL and University and office traffic; evenings pull crowds to the Flon nightlife district, the Gothic Cathedral and the old town; weekends fill the Ouchy waterfront, the Olympic Museum and the lake promenade toward the Lavaux vineyards. tl runs the buses and the m1 and m2 metro lines. Buy the midday centre push and the Flon and old-town evening peak.
The Cathedral and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Ouchy and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Flon shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Lausanne doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Flon + The Cathedral | 6–11 PM |
| Commuter frequency | The gare, The Cathedral | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Ouchy, Flon | 12–8 PM |
| B2B / decision-makers | EPFL, The Cathedral | Weekdays 9 AM–6 PM |
| Tourism & events | Flon, The arterials | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Lausanne’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: sports and international federations screens near Ouchy sit a short walk from the Olympic Museum and Olympic House, home to the International Olympic Committee since 1915 (see Events), and research and deep tech buyers book the EPFL zone directly, where the federal technical university employs close to 6,500 staff and spins out a steady stream of startups (see Startups).
Book Lausanne by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & citylight digital | from ~$0.34 per play | $100 buys hourly bursts on the city arterials | drive-time and pedestrian reach |
| Flon district spectacular | from ~$0.51 per play | the nightlife and retail core | going-out and shopper dwell |
| Cathedral / old-town digital | from ~$0.47 per play | the upper-terrace blocks | tourism and culture reach |
| Ouchy waterfront digital | from ~$0.40 per play | the Olympic Museum and lake promenade | visitor and weekend audiences |
| tl m2 metro and bus screens | from ~$0.35 per play | the metro and bus routes | walk-up and commuter riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Lausanne screen: the format (pricing runs higher on tl m2 metro and bus screens than on roadside & citylight digital), the zone (Flon & Place Saint-Francois carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
A week of midday and evening bursts across the centre and the Flon.
Multi-zone Lausanne push
The Flon, the Cathedral and Ouchy running together across peak dayparts.
Olympic Capital flagship
Full centre and waterfront saturation timed to the sport-federation calendar and the summer lake season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, APG|SGA, Clear Channel Switzerland, Neo Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Lausanne screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on The Cathedral & old town, the afternoon retail stretch around Ouchy & the waterfront, or the evening social hours in Flon & Place Saint-Francois, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Lausanne on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Flon & Place Saint-Francois through to The arterials & Vaud approach. The underlying screens are owned and run by media operators such as APG|SGA, Clear Channel Switzerland and Neo Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Lausanne typically funds a multi-day hourly presence on a high-traffic corridor such as The Cathedral & old town, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.34 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Lausanne campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Lausanne by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Olympic Capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
