Geneva DOOH · the international quarter, Cornavin, the lakefront · June 2026
The world's diplomatic capital, a canton of roughly 531,000, the Rue du Rhone luxury core, Cornavin station and the lakefront, bookable by the hour, priced per play, matched to how Geneva actually moves.
Geneva billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Rue du Rhone, Plainpalais and landmark networks. On Blindspot, Geneva screens are booked by the hour and priced per play, entry plays start around $0.33, with no contracts or minimums.
The smart Geneva play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Premium ePanels along the watch-and-jewellery luxury spine.
Branding-zone screens at Switzerland's second-busiest station.
Street-level placements through the historic Vieille Ville.
Digital around the plaza, university and weekend markets.
Dense lakeside nightlife and dining placements.
Placements around the UN, missions and NGOs.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Geneva's media owners, APG|SGA, Clear Channel Switzerland, Goldbach Neo among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Geneva's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TPG tram and Cornavin station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Geneva is small, dense and unusually international. Rue du Rhone and the Rive bank carry the watch-and-jewellery luxury trade; Cornavin, Switzerland's second-busiest station, funnels cross-border commuters from France and the canton; the international quarter holds the UN, the missions and a high-spend expatriate audience. Buy the Cornavin commute, the Rue du Rhone retail afternoons, and the Paquis and Plainpalais evening windows, and lean on the lakefront around the jet d'eau in season.
Cornavin station and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Plainpalais and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Rue du Rhone shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Geneva doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Rue du Rhone + Cornavin station | 6–11 PM |
| Commuter frequency | Old Town, Cornavin station | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Plainpalais, Rue du Rhone | 12–8 PM |
| B2B / decision-makers | Paquis, Cornavin station | Weekdays 9 AM–6 PM |
| Tourism & events | Rue du Rhone, International quarter | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Geneva’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: commodity trading executives around Paquis, since Geneva is headquarters to independent oil traders Trafigura, Gunvor and Mercuria, part of a Swiss trading hub that handles an estimated 35 percent of the world's physical oil trade (see DOOH for B2B), and physicists and visiting researchers around the International quarter, since CERN, the world's largest particle physics laboratory and home to the Large Hadron Collider, sits on Geneva's edge and pulls scientists from around the world into the area.
Book Geneva by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.33 per play | $100 buys hourly bursts | drive-time and cross-border reach |
| Rue du Rhone ePanels & wallscapes | $0.60–$5 per play | $5,000–$24,000 typical 4-week presence | luxury shoppers and the watch trade |
| Paquis / nightlife | $0.42–$3 per play | nightlife and dining windows | lakeside evening crowd |
| Station & tram screens | $0.33–$2.5 per play | every rider | repeat commuter frequency |
| International quarter / diplomatic | $0.40–$3 per play | high-income expatriates | diplomatic and NGO audience |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Geneva screen: the format (pricing runs higher on international quarter / diplomatic than on roadside & arterial digital), the zone (Rue du Rhone carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on Cornavin and the tram screens.
Multi-zone push
Rue du Rhone ePanels plus Paquis across peak windows.
City flagship
Rue du Rhone wallscapes plus Cornavin and the lakefront clusters.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, APG|SGA, Clear Channel Switzerland, Goldbach Neo among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Geneva screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Cornavin station, the afternoon retail stretch around Plainpalais, or the evening social hours in Rue du Rhone, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Geneva on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Rue du Rhone through to International quarter. The underlying screens are owned and run by media operators such as APG|SGA, Clear Channel Switzerland and Goldbach Neo, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Geneva typically funds a multi-day hourly presence on a high-traffic corridor such as Cornavin station, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.33 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Geneva campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Geneva by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
531,000 people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
