Bern DOOH · Kramgasse · Zytglogge · the Bundeshaus · June 2026
The Swiss federal capital near 140,000 in a bend of the Aare, from the arcaded Kramgasse and Marktgasse to the Zytglogge clock tower and the Bundeshaus, bookable by the hour, priced per play, matched to how Bern actually moves.
Bern billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Marktgasse, Bahnhof and landmark networks. On Blindspot, Bern screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Bern play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Marktgasse and Kramgasse, the arcaded shopping lanes of the old town, carry the city's heaviest covered retail footfall.
The Zytglogge, the astronomical clock tower at the heart of the arcaded old town, is the city's emblem and its heaviest tourist dwell.
The Bundeshaus, the seat of Swiss government, and its terrace above the Aare hold the civic heart and a steady visitor stream.
Bern's main station, one of the busiest in Switzerland, and the streets around it carry heavy transit and commuter footfall.
The Bear Park and the Aare river loop at the east end of the old town draw a steady visitor stream and a summer riverside crowd.
The A1 Geneva-Zurich autobahn, the A6 and the city ring carry the heaviest drive-time flow into Bern, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Bern's media owners, APG SGA, Clear Channel Schweiz, Neo Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Bern's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Bernmobil tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Bern sits inside a tight bend of the Aare, the old town of arcaded lanes, the Lauben, running east from the station past the Zytglogge, the astronomical clock tower that is the city's emblem. Marktgasse and Kramgasse carry the covered shopping flow beneath the arcades, the Bundeshaus and its terrace hold the seat of Swiss government, and the Bear Park and the river loop mark the far end. The whole old town is a UNESCO World Heritage Site, and the university adds a young crowd. Bernmobil trams and buses move the city. Buy the Marktgasse daytime daypart and the old-town evening peak.
Zytglogge and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Bahnhof and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Marktgasse shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Bern doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Marktgasse + Zytglogge | 6–11 PM |
| Commuter frequency | Bundeshaus, Zytglogge | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Bahnhof, Marktgasse | 12–8 PM |
| B2B / decision-makers | Bear Park, Zytglogge | Weekdays 9 AM–6 PM |
| Tourism & events | Marktgasse, A1 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Bern’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & autobahn digital | from ~$0.40 per play | $100 buys hourly bursts on the A1 and the A6 | drive-time commuter reach |
| Marktgasse retail digital | from ~$0.52 per play | the arcaded shopping lanes | shopper and footfall dwell |
| Zytglogge heritage digital | from ~$0.48 per play | the old-town clock-tower core | tourist and culture audiences |
| Bundeshaus civic digital | from ~$0.44 per play | the government and terrace quarter | civic and visitor crowd |
| Bernmobil transit screens | from ~$0.40 per play | the tram and bus network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A1 and the A6 into the centre.
Multi-zone Bern push
Marktgasse, the Zytglogge and the Bundeshaus running together across peak dayparts.
City-centre flagship
Full old-town saturation timed to the Zibelemarit onion market or the Buskers festival.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Bern screens are priced per play and booked by the hour, entry plays start around $0.40, with no contracts or minimums.
Marktgasse ranks #1 for reach and dwell. For premium and B2B audiences, Zytglogge leads; for retail intent, Bahnhof; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Bern screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Bern onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as APG SGA, Clear Channel Schweiz, Neo Advertising.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Zytglogge corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Bern campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Bern by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The federal capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
