Bern DOOH · Kramgasse · Zytglogge · the Bundeshaus · June 2026
Bern has 89 screens on Blindspot across 5 formats, from the arcaded Kramgasse and Marktgasse to the Zytglogge clock tower and the Bundeshaus. Most are urban panels, about $0.22 a play; train-station screens run about $1.57, across 20 of them. Bookable by the hour, priced per play.
Bern billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Marktgasse, Bahnhof and landmark networks. On Blindspot, Bern screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart Bern play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Marktgasse and Kramgasse, the arcaded shopping lanes of the old town, carry the city's heaviest covered retail footfall.
The Zytglogge, the astronomical clock tower at the heart of the arcaded old town, is the city's emblem and its heaviest tourist dwell.
The Bundeshaus, the seat of Swiss government, and its terrace above the Aare hold the civic heart and a steady visitor stream.
Bern's main station, one of the busiest in Switzerland, and the streets around it carry heavy transit and commuter footfall.
The Bear Park and the Aare river loop at the east end of the old town draw a steady visitor stream and a summer riverside crowd.
The A1 Geneva-Zurich autobahn, the A6 and the city ring carry the heaviest drive-time flow into Bern, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Bern's media owners, APG SGA, Clear Channel Schweiz, Neo Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Bern's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Bernmobil tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Bern sits inside a tight bend of the Aare, the old town of arcaded lanes, the Lauben, running east from the station past the Zytglogge, the astronomical clock tower that is the city's emblem. Marktgasse and Kramgasse carry the covered shopping flow beneath the arcades, the Bundeshaus and its terrace hold the seat of Swiss government, and the Bear Park and the river loop mark the far end. The whole old town is a UNESCO World Heritage Site, and the university adds a young crowd. Bernmobil trams and buses move the city. Buy the Marktgasse daytime daypart and the old-town evening peak.
Zytglogge and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Bahnhof and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Marktgasse shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Bern doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Marktgasse + Zytglogge | 6–11 PM |
| Commuter frequency | Bundeshaus, Zytglogge | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Bahnhof, Marktgasse | 12–8 PM |
| B2B / decision-makers | Bear Park, Zytglogge | Weekdays 9 AM–6 PM |
| Tourism & events | Marktgasse, A1 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Bern’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: federal government and international organizations cluster around Bundeshaus, Switzerland's seat of parliament and the federal administration, with the Universal Postal Union's headquarters staffing roughly 250 people from about 50 countries a short walk away, and biotech and pharmaceutical manufacturing runs deep in the city, CSL Behring's Bern facility employs more than 1,800 people developing and manufacturing plasma-derived therapies (see Healthcare DOOH).
Book Bern by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & autobahn digital | from ~$0.40 per play | $100 buys hourly bursts on the A1 and the A6 | drive-time commuter reach |
| Marktgasse retail digital | from ~$0.52 per play | the arcaded shopping lanes | shopper and footfall dwell |
| Zytglogge heritage digital | from ~$0.48 per play | the old-town clock-tower core | tourist and culture audiences |
| Bundeshaus civic digital | from ~$0.44 per play | the government and terrace quarter | civic and visitor crowd |
| Bernmobil transit screens | from ~$0.40 per play | the tram and bus network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Bern screen: the format (pricing runs higher on bernmobil transit screens than on roadside & autobahn digital), the zone (Marktgasse & Kramgasse carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A1 and the A6 into the centre.
Multi-zone Bern push
Marktgasse, the Zytglogge and the Bundeshaus running together across peak dayparts.
City-centre flagship
Full old-town saturation timed to the Zibelemarit onion market or the Buskers festival.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, APG SGA, Clear Channel Schweiz, Neo Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Bern screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Zytglogge & the old town, the afternoon retail stretch around Bahnhof & the station quarter, or the evening social hours in Marktgasse & Kramgasse, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Bern on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Marktgasse & Kramgasse through to A1 & A6 ring approaches. The underlying screens are owned and run by media operators such as APG SGA, Clear Channel Schweiz and Neo Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Bern typically funds a multi-day hourly presence on a high-traffic corridor such as Zytglogge & the old town, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.40 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Bern campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Bern by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The federal capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
