Jackson DOOH · State Capitol · Fondren · I-55 · July 2026
Urban panels are Jackson's largest format, from the State Capitol and Farish Street to Fondren, County Line Road and the I-55 corridor: 48 screens at about $0.01 a play. A billboard play runs about $0.11, across 112 screens and 3 formats in total. Booked by the hour, priced per play.
Jackson billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown / Capitol, I-20 / I-55 Stack and landmark networks. On Blindspot, Jackson screens are booked by the hour and priced per play, entry plays start around $0.25, with no contracts or minimums.
The smart Jackson play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The State Capitol, the Two Mississippi Museums and the historic Farish Street district carry the capital's weekday government, legal and museum flow.
Fondren along North State Street is Jackson's creative quarter, packing restaurants, galleries, music and the city's evening crowd into a walkable strip.
I-55 North and the County Line Road edge hold the metro's dominant retail cluster, catching the daily flow between Jackson and its northern suburbs.
The I-20 and I-55 interchange carries the heaviest through and freight traffic in Mississippi, the crossroads of the mid-South.
The Jackson State campus and the Mississippi Veterans Memorial Stadium carry a steady student flow and big Tigers game-day surges.
Belhaven's oak-lined streets hold the Eudora Welty House, Belhaven University and a steady neighborhood and college flow beside downtown.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Jackson onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Jackson's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
JTRAN buses and the Union Station hub in downtown Jackson plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Jackson runs on a capital clock and a soul soundtrack. The State Capitol, the courts and the Two Mississippi Museums fill downtown on weekdays, while the Fondren district takes the evenings with its restaurants, galleries and music rooms along North State Street. Interstate 55 is the metro's spine, feeding the County Line Road retail edge in the north, and the I-55 and I-20 stack carries the heaviest through traffic in the state. Jackson State surges on game days at the Veterans Memorial Stadium. Buy the I-55 drive-time and the Fondren evening peak.
Fondren District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
I-20 / I-55 Stack and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown / Capitol shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Jackson doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown / Capitol + Fondren District | 6–11 PM |
| Commuter frequency | I-55 North / County Line Road, Fondren District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | I-20 / I-55 Stack, Downtown / Capitol | 12–8 PM |
| B2B / decision-makers | Jackson State / Stadium District, Fondren District | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown / Capitol, Belhaven / Museum District | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Jackson’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: state government and public administration around Downtown / Capitol, home to the Mississippi State Capitol and a large share of the roughly 40,000 government jobs in metro Jackson, healthcare around Fondren District, home to the University of Mississippi Medical Center, the largest hospital in the state (see DOOH for healthcare), and higher education and college sports around Jackson State / Stadium District, home to Jackson State University and its Mississippi Veterans Memorial Stadium.
Book Jackson by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.25 per play | $100 buys hourly bursts on I-55 and I-20 | drive-time commuter reach |
| Downtown & Capitol spectacular | from ~$0.41 per play | the Capitol and museums core | government and professional dwell |
| Fondren district digital | from ~$0.38 per play | the North State Street strip | dining and arts-night crowds |
| County Line retail digital | from ~$0.35 per play | the I-55 North shopping edge | regional shopper crowd |
| JTRAN transit screens | from ~$0.25 per play | the Union Station hub and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Jackson screen: the format (pricing runs higher on JTRAN transit screens than on roadside & interstate digital), the zone (Downtown / Capitol & Farish Street carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-55 through the city.
Multi-zone Jackson push
Downtown, Fondren and County Line running together across peak dayparts.
Capital City flagship
Full downtown and corridor saturation timed to the legislative session and JSU game weekends.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Headrick Outdoor, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Jackson screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Fondren District, the afternoon retail stretch around I-20 / I-55 Stack, or the evening social hours in Downtown / Capitol & Farish Street, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Jackson on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown / Capitol & Farish Street through to Belhaven / Museum District. The underlying screens are owned and run by media operators such as Lamar Advertising, Headrick Outdoor and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Jackson typically funds a multi-day hourly presence on a high-traffic corridor such as Fondren District, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.25 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Jackson campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Jackson by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The City with Soul. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
