Memphis DOOH · Beale Street · South Main · Overton Square · June 2026
A 1.34 million metro on the Mississippi, from Beale Street to South Main to Overton Square, bookable by the hour, priced per play, matched to how Memphis actually moves.
Memphis billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Beale Street Entertainment District, Overton Square and landmark networks. On Blindspot, Memphis screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Memphis play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The downtown epicenter of Memphis nightlife, packed with bars, clubs and live music.
The Mississippi riverfront ties together FedExForum and the Bass Pro Pyramid.
The galleries and chef-owned restaurants just south of Beale draw the arts and dining crowd.
The Midtown performing-arts and dining district keeps a steady evening footfall.
The mixed-use arts and retail hub in the former Sears building anchors Midtown daytime traffic.
The historic streetcar suburb hosts the annual Cooper-Young Festival and a dense dining strip.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Memphis's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Memphis's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MATA Main Street Trolley and bus-network screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Memphis sits on the Mississippi where I-40 and I-55 cross the river and I-240 loops the city. Beale Street and the downtown riverfront run on music and nightlife; South Main holds the arts crowd; Overton Square and Cooper-Young carry Midtown evenings; Crosstown Concourse anchors the daytime. Grizzlies nights fill FedExForum, and Graceland keeps a steady tourist pull. The FedEx hub moves the city overnight. Buy the Beale Street nights and the weekend riverfront, skip the dead midday hours.
Downtown Riverfront and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Overton Square and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Beale Street Entertainment District shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Memphis doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Beale Street Entertainment District + Downtown Riverfront | 6–11 PM |
| Commuter frequency | South Main Historic Arts District, Downtown Riverfront | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Overton Square, Beale Street Entertainment District | 12–8 PM |
| B2B / decision-makers | Crosstown, Downtown Riverfront | Weekdays 9 AM–6 PM |
| Tourism & events | Beale Street Entertainment District, Cooper-Young | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Memphis’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.26 per play | $100 buys hourly bursts on I-240 | drive-time commuter reach |
| Beale Street nightlife digital | from ~$0.46 per play | the downtown entertainment strip after dark | music and going-out crowds |
| Riverfront / event digital | from ~$0.42 per play | FedExForum and the Pyramid | sports and event audiences |
| South Main arts digital | from ~$0.38 per play | the gallery and dining district | arts and dining audiences |
| MATA trolley transit screens | from ~$0.28 per play | the Main Street trolley line | walk-up downtown commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-240 loop through Midtown.
Multi-zone Memphis push
Beale Street, South Main and Overton Square running together across peak dayparts.
Memphis flagship
Full downtown and riverfront saturation timed to Grizzlies home stands and festival weekends.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Memphis screens are priced per play and booked by the hour, entry plays start around $0.26, with no contracts or minimums.
Beale Street Entertainment District ranks #1 for reach and dwell. For premium and B2B audiences, Downtown Riverfront leads; for retail intent, Overton Square; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Memphis screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Memphis onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Downtown Riverfront corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Memphis campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Memphis by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
1.34 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
