New Orleans DOOH · French Quarter · CBD · Magazine Street · June 2026
New Orleans is one of the cities we price where billboards are the largest format: 68 screens at about $0.63 a play, from the French Quarter to the CBD to Magazine Street. In total the city carries 141 screens across 6 formats on Blindspot. Priced per play, booked by the hour.
New Orleans billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium French Quarter, Magazine Street and landmark networks. On Blindspot, New Orleans screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart New Orleans play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The most famous street in the city runs on nightlife, music and round-the-clock crowds.
The downtown core of hotels, offices and Canal Street holds the daytime business audience.
Caesars Superdome, the Smoothie King Center and the Convention Center cluster surge on event days.
The six-mile corridor of boutiques, antiques and galleries carries the Garden District crowd.
The historic retail and streetcar spine divides the Quarter from the CBD and keeps heavy footfall.
The live-music strip in the Marigny draws the local and in-the-know going-out crowd.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across New Orleans onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts New Orleans's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
RTA St. Charles and Canal streetcar screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
New Orleans curls along the Mississippi where I-10 runs to the CBD and the Crescent City Connection crosses to the West Bank. The French Quarter and Bourbon Street run all night; Canal Street and the CBD hold the daytime office and retail; Magazine Street carries the Garden District shopping; Frenchmen Street pulls the live-music crowd. Saints dates and conventions fill the Superdome cluster, and Mardi Gras and Jazz Fest spike the calendar. Buy the Quarter nights and the convention surges, skip the dead midday hours.
Central Business District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Magazine Street and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
French Quarter shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
New Orleans doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | French Quarter + Central Business District | 6–11 PM |
| Commuter frequency | Superdome, Central Business District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Magazine Street, French Quarter | 12–8 PM |
| B2B / decision-makers | Canal Street, Central Business District | Weekdays 9 AM–6 PM |
| Tourism & events | French Quarter, Frenchmen Street | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into New Orleans’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: bars and live-music venues, clustered along Frenchmen Street in the city widely credited as the birthplace of jazz (see DOOH for restaurants), and sports and event promoters, drawn to the Superdome, home of the NFL's New Orleans Saints and host to more Super Bowls than any other stadium (see DOOH for events).
Book New Orleans by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.30 per play | $100 buys hourly bursts on I-10 | drive-time commuter reach |
| French Quarter nightlife digital | from ~$0.50 per play | Bourbon Street after dark | music and going-out crowds |
| CBD / convention digital | from ~$0.46 per play | Canal Street and the Superdome cluster | office and convention audiences |
| Magazine Street retail digital | from ~$0.40 per play | the Garden District shopping corridor | boutique and shopper reach |
| RTA streetcar screens | from ~$0.32 per play | the St. Charles and Canal lines | walk-up tourist and commuter traffic |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any New Orleans screen: the format (pricing runs higher on RTA streetcar screens than on roadside & freeway digital), the zone (French Quarter & Bourbon Street carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-10 corridor into the CBD.
Multi-zone New Orleans push
The French Quarter, the CBD and Magazine Street running together across peak dayparts.
New Orleans flagship
Full Quarter, CBD and Superdome saturation timed to Saints home stands, conventions and festival weekends.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every New Orleans screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Central Business District, the afternoon retail stretch around Magazine Street & Garden District, or the evening social hours in French Quarter & Bourbon Street, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across New Orleans on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from French Quarter & Bourbon Street through to Frenchmen Street & Marigny. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in New Orleans typically funds a multi-day hourly presence on a high-traffic corridor such as Central Business District, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone New Orleans campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter New Orleans by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
19 million visitors. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
