HCMC DOOH · District 1 · Nguyen Hue · Thu Thiem · June 2026
A fast-rising metro past 9 million on the Saigon River, from the District 1 office core to the Nguyen Hue walking street to the Thu Thiem riverfront, bookable by the hour, priced per play, matched to how Ho Chi Minh City actually moves.
Ho Chi Minh City billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium District 1, Thu Thiem and landmark networks. On Blindspot, Ho Chi Minh City screens are booked by the hour and priced per play, entry plays start around $0.34, with no contracts or minimums.
The smart Ho Chi Minh City play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The central core around Dong Khoi and the office towers packs the city's shopping, business and tourist crowd.
The Nguyen Hue pedestrian boulevard from the People's Committee building to the river draws a heavy evening and event crowd.
The Ben Thanh Market and the Bui Vien backpacker strip carry heavy tourist, market and late-night foot traffic.
The Thu Thiem new urban area and the 461-metre Landmark 81 tower draw a riverfront and marquee evening crowd.
The planned District 7 township carries an affluent residential and office crowd across the south of the city.
The Tan Binh airport corridor carries arriving travellers and the northern commute into the city core.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Ho Chi Minh City's media owners, Chicilon Media, Goldsun Focus Media, JCDecaux Vietnam among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Ho Chi Minh City's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
HCMC Metro and elevator-screen network plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Saigon runs on motorbike traffic and a fast-rising skyline. Mornings flood Dien Bien Phu and Vo Van Kiet toward the District 1 office towers; lunch and evenings fill the Nguyen Hue walking street and the Dong Khoi and Ben Thanh blocks; nights light up the Landmark 81 tower and the Bitexco screens over the Saigon River. The new Metro Line 1 has started moving the core, and Tet and festival weeks pack the centre. Buy the District 1 daytime peak and the Nguyen Hue evening crowd, lean on the motorbike commute.
Nguyen Hue walking street and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Thu Thiem and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
District 1 shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Ho Chi Minh City doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | District 1 + Nguyen Hue walking street | 6–11 PM |
| Commuter frequency | Ben Thanh, Nguyen Hue walking street | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Thu Thiem, District 1 | 12–8 PM |
| B2B / decision-makers | Phu My Hung, Nguyen Hue walking street | Weekdays 9 AM–6 PM |
| Tourism & events | District 1, Airport corridor | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Ho Chi Minh City’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & corridor digital | from ~$0.34 per play | $100 buys hourly bursts along Vo Van Kiet and the airport corridor | drive-time commuter reach |
| District 1 tower-face digital | from ~$0.54 per play | the Dong Khoi office core | finance and office dwell |
| Nguyen Hue walking-street digital | from ~$0.48 per play | the pedestrian boulevard and riverfront | evening and visitor dwell |
| Ben Thanh tourism digital | from ~$0.44 per play | the market and Bui Vien blocks | tourist and nightlife audiences |
| HCMC elevator and metro screens | from ~$0.36 per play | office-tower and platform screens across the core | walk-up urban audiences |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts along the District 1 and airport corridors.
Multi-zone HCMC push
District 1, Nguyen Hue and the Thu Thiem riverfront running together across peak dayparts.
HCMC flagship
Full central and riverfront saturation across District 1, Nguyen Hue and Landmark 81.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Ho Chi Minh City screens are priced per play and booked by the hour, entry plays start around $0.34, with no contracts or minimums.
District 1 ranks #1 for reach and dwell. For premium and B2B audiences, Nguyen Hue walking street leads; for retail intent, Thu Thiem; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Ho Chi Minh City screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Ho Chi Minh City onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Chicilon Media, Goldsun Focus Media, JCDecaux Vietnam.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Nguyen Hue walking street corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Ho Chi Minh City campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Ho Chi Minh City by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Old Saigon. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
